Vice President at Veritas Communications
Public Relations and Communications | Toronto, Canada Area, CA
I am a passionate cheerleader for - and participant in - the marketing and communications industry.
Over the past 10 years, I've been fortunate enough to work with some of the best brands and smartest people in Canada, building and executing award-winning on and offline communications programs.
Specialties: Social media marketing, marketing to women, public and media relations, brand experiences, key influencer programs, product seeding.
2010 - Present
Group Manager & Vice President / Veritas Communications
I lead the consumer team at Veritas, providing senior level publicity, marketing communications, public relations and social media marketing support to brands including CBC, Canada Dry Mott's and SUBWAY Restaurants of Canada.
Account Director / Harbinger Communications
Developed strategy and managed execution of communications programs for clients including Unilever Canada (Dove, AXE, Vaseline), Kinder, Whirlpool Canada and Hudson’s Bay Company.
Led teams of between one and six team members to deliver programs to clients on time and on budget
Worked as part of integrated communications teams in partnership with advertising agencies, promotion houses, media buying companies and website developers.
Prepared and managed program timelines and budgets totaling over $1 million.
Managed crisis management efforts
Prepared for and participated in agency new business process
Senior Account Manager / Weber Shandwick
Provided communications support to consumer clients including McDonald’s Restaurants of Canada, Labatt Breweries of Canada, the Toronto Santa Claus Parade, Unilever Canada and the Florida Department of Citrus.
Compiled and reviewed media lists and pitched print, broadcast and online media across the country.
Liaised with government officials on behalf of McDonald’s Restaurants of Canada Limited.
Developed and presented new business proposals on behalf of Weber Shandwick Worldwide.
Prepared and managed program timelines and budgets up to $200,000.
Activities: Campus Activities Commissioner, AMS
Miss Edgar's and Miss Cramp's