Lianne Farbes

Lianne Farbes is a Social Media Samurai,  Beauty Expert,  sought after Brand Consultant, Founder & Principal of Digital Girl Media, LLC.  She is also the author of the award winning beauty blog, The Makeup Girl.  As a Brand Ambassador, Lianne has been invited to several brand events and media junkets for Unilever brands like Suave, Dove & Ponds. Several Proctor & Gamble Beauty brands, Johnson & Johnson's Aveeno and Estee Lauder's MAC Cosmetics.  She recently collaborated with MAC Cosmetics on a capsule collection called "Bloggers Obsessions" that went on sale online in North America. Her shade, Hocus Pocus an ode to the ever popular smokey eye, sold out in four days.  She is a Social Media & Online Marketing Specialist, blog developer, beauty blogger, music buff, avid foodie and habitual line stepper.

Profile

Lianne Farbes
Socially Savvy On-Air Beauty Expert, Freelance Writer & Editor, Spokesperson, TheMakeupGirl.net, www.liannefarbes.com
Online Media | Washington D.C. Metro Area, US

Summary

Lianne Farbes is a on on-air beauty expert, writer & editor, with experience in beauty/lifestyle, social media, online marketing, new media, and event production.

In addition, she has built a brand of her own that continues to change and grow a loyal community of friends, followers and fans across multiple web platforms.

On-Air Beauty Expert: TV segment appearances on Washington, DC's only live morning talk show Let's Talk Live, Great Day St. Louis, Good Morning Maryland, The Look on TPN, NBC, ABC and CBS networks.

Brand Ambassador: Avon, Aveeno

Brand Representative/Press Junkets/Sponsored Content: Unilever, MAC Cosmetics (Created a shade for the "Bloggers Obsessions" capsule collection), Clairol, Cover Girl Cosmetics

Blogger/Editor/Writer: The Makeup Girl, Aging Fabulous, The Gloss, Clutch Magazine's Fuchsia, Mwari Magazine, Carol's Daughter

Live Tweeting: Attend press and shopping events and live tweet during the occasion. Unilever BlogHer Penthouse 2010, Robert Verdi's Luxe Lab, New York Fashion Week, Aveeno, Urban Decay Cosmetics.

Social Media Marketing and Consulting: Peter Lamas Beauty, J'eune D'Age Skincare. Patrick Melville Salon & Spa

Event Producer/Host: Cocktails & Couture Online Editor networking event during New York Fashion Week. Indique Glam Survival Kit Event Launch Host

Blog Development: A Girl's Gotta Spa, Daven Mayeda, All Sports Everything, Spex Club,TheMakeupGirl, This That Beauty, All About The Pretty, A Girl's Gotta Spa, Make Me Over Eb, Behind The Brand Media, Fashion.Style.Beauty, Cister Speak, Makeup Artist Backstage, Brown Bombshell Beauty.

Educator: Held Q & A sessions for corporations like Unilever and spoken on blog panels like the HBA Expo in New York City about blogging, the importance of transparency and the do’s and don’ts of pitching for brands and PR. Blogging/Education panels for The Makeup Show NYC and The Artist Summit in Chicago.
Specialties: On Camera Experience, On-Air Expert, Beauty & Lifestyle Industries, Online Media, Social Media, Community Engagement, Relationship Building,Event Production, Blogging, Online Marketing, Project Coordination, Social Networking, Personal Branding, Brand Management, Twitter, Live Tweeting

Experience

  • Apr 2012 - Present
    Co-Founder & Managing Partner / Trios Media
    Influencers + Money = A Match Made in Heaven Everyone knows bloggers, vloggers, and other online influencers are more trustworthy than those cheeky Facebook and Google ads. Why should Google and Facebook enjoy billions when online influencers are really the ones that help customers discover and fall in love with new brands and their products. TriosMedia.com will be the matchmaker that helps influencers find their Mr Big Bucks and make sure they are the one's getting paid.
  • Jul 2010 - Present
    Founder/CEO / Digital Girl Media, LLC
    Event Production, Online Marketing, Social Media and Digital consulting for the brand, individual or small business.
  • Jun 2010 - Present
    Founder/Principal / Cocktails & Couture
    Lianne pioneered the concept of a “Branded Sponsored Tweetup” one that was lost on most brands and PR reps until practically every online editor in Manhattan showed up at the first event. Cocktails and Couture is a fashion/beauty/lifestyle networking event that focuses around the concept of a “tweet-up“ whereby people are encouraged to tweet about and talk online about the event in real time. C & C has been a huge success drawing a crowd of up to 300 online editors, brands, PR reps and Bloggers from the Beauty, Fashion and Lifestyle world.
  • Apr 2006 - Present
    On Air Expert, Freelance Writer & Editor, Digital Consultant, Beauty Blogger, Spokesperson / TheMakeupGirl
    Lianne Farbes is an on-air expert and the Founder of top 50 beauty blog TheMakeupGirl.net where she gives honest product reviews and opinions on celeb looks while providing informative beauty, travel and lifestyle tips. She regularly appears on local NBC, CBS & ABC affiliates with beauty & lifestyle tips as well as internet web shows like The Look on TPN. Lianne was one of ten bloggers chosen by the Estee Lauder Companies owned MAC Cosmetics chosen to create her own eye shadow in their lab in Toronto. She called it “Hocus Pocus” and it sold out in less than a week. A self confessed “product junkie”, Lianne's site has been featured in InStyle magazine's "Best of the Web" issue in 2009, Glamour Magazine.com, The Sassy Bean, Clutch Magazine and About.com’s listing of the best beauty blogs. Currently, Lianne is a brand ambassador for Avon and Aveeno.
  • May 2010 - Present
    Head of US Edition / Hellocotton
    Manage all editorial content for the US Edition of the Parisan social platform for discovering and sharing women’s blog content.
  • Jun 2010 - Present
    Beauty Director / Mwari Magazine
    Mwari Magazine (pronouned Marh-ree), which means "young woman" in Swahili, is the latest lifestyle publication created for women of the African Diaspora aged 18-24. Within this digital and print publication readers are exposed to captivating articles about politics, fashion, world affairs, gastronomic trends, personal finance, travel, college life, health and fitness, arts & entertainment, health, and other areas that will develop them into well-rounded leaders of our global society. As Beauty Editor At Large, I am responsible for the entire beauty section called "Bel" including the feature stories and trend reports.
  • Aug 2008 - Present
    Blogger & Independent Marketing, Social Media & Project Coordinator / Lianne Farbes
    Provide Project support to large scale accounts utilizing Project management software. Monthly budget spreadsheets, resource allocation, rate cards and research. Online Marketing, Social Media and Web 2.0 savvy. Familiar with all blogging platforms, html and css., develop and maintain twitter and facebook fan pages. Also skilled at writing, editing copy and fact checking. Develop and maintain blogs on the Wordpress platform. Coordinate trade shows, project plans and all marketing activities. I have also blogged/written articles for Clutch Magazine, b5 Media and Glam Black Life. Clients include, Unilever, TheMakeupGirl, b5 Media, Glam, Clutch Magazine, The Sutter Group, Voxant, Grab Media and AppAssure.

Education

  • 1985 - 1989
    Parsons School of Design
    BBA in Business Administration
  • 1982 - 1985
    Parkway West
    Activities: National Forensic League, Debate Team, Radio & Television Club, Had my own radio show on KYMC the school radio station.

Additional Information

Websites:
Company Website, Personal Website
Honors:
TheMakeupGirl has garnered numerous press mentions, including: InStyle Magazine's Best of the Web Nov. 2009, Glamour Magazine, About.com, Health Magazine, Woman's World Magazine, On Makeup Magazine, We Love Beauty, Beauty Snob, Clutch Magazine and The Sassy Bean. It has also be voted a top 50 beauty blog by Konector and Spa Beauty Schools.
Interests:
Social Media, Web 2,0, Technology, Blogging, New Technology, Cooking, Traveling
Read My Resume

Posts

May 25, 06:52 PM

Trying Opi’s new gel polish in Samoan Sand! (Taken with Instagram at Golden Nails)

May 22, 02:01 AM

HAHAHAHAAAA so true….

May 19, 12:11 AM

Mmmm yummy “The Saint” @CrispinCider (Taken with instagram)

May 18, 02:05 PM

@KWShepherd live at the #howardtheater (Taken with Instagram at The Howard Theatre)

May 18, 01:59 PM

Me and @JSGHope at the @nivalsalonspa party (Taken with Instagram at Nival Salon Spa @ the Collection)

May 18, 12:01 AM

I’m with the band LOL @KWShepherd show at the #howardtheater (Taken with Instagram at The Howard Theatre)

May 17, 11:20 PM

Tyler @KWShepherd and Noah Hunt backstage at the #howardtheater before the show! (Taken with Instagram at The Howard Theatre)

May 17, 10:41 PM

Me and my Tyler at his first concert! Wahoooooo! @KWShepherd at the #howardtheater (Taken with Instagram at The Howard Theatre)

May 17, 10:39 PM

Me and my lovely dear friend @KristinForbes at the @KWShepherd show at the #HowardTheater (Taken with Instagram at The Howard Theatre)

May 17, 03:38 PM

Check out my ooh la la beauty board on #pinterest. Find me at www.pinterest.com/liannefarbes (Taken with instagram)

May 17, 01:16 AM

Waiting for takeout…. (Taken with Instagram at Ledo Pizza & Pasta)

May 17, 12:28 AM

Me and @fashionablejess sweating our hair out on the dance floor LOL @nivalsalonspa (Taken with Instagram at Nival Salon Spa @ the Collection)

May 16, 11:38 PM

Me and the FAB @Carlitapphotos at the @nivalsalonspa party (Taken with Instagram at Nival Salon Spa @ the Collection)

May 16, 11:30 PM

Me and DJ @BigTiggerShow at the @nicvalsalonspa party (Taken with Instagram at Nival Salon Spa @ the Collection)

May 16, 11:12 PM

Me and @emilyvilialva at @nivalsalonspa (Taken with Instagram at Nival Salon Spa @ the Collection)

May 16, 10:45 PM

Me and @fashionablejess at @nivalsalonspa (Taken with Instagram at Nival Salon Spa @ the Collection)

May 16, 10:44 PM

I’m red carpet ready at the @nivalsalonspa grand re-opening (Taken with Instagram at Nival Salon Spa @ the Collection)

May 16, 10:42 PM

Grand re-opening of @nivalsalonspa (Taken with Instagram at Nival Salon Spa @ the Collection)

May 15, 12:43 AM

Who remembers this? Where my girls at?!? (Taken with instagram)

May 15, 12:25 AM

Check the rhime………. (Taken with instagram)

Audio

  • Listening to @FatBellyBella Wooooooooo……….
    959 plays
  • Fucking brilliant. Orchestra/Band cover of @KanyeWest’s “All of the Lights” copycats: All Of The Lights - Portland Cello Projectoriginally by Kanye West(posted by sometimesagreatnotion)
    5401 plays
  • Yessss…… kyleandrew: Adele - Rolling In The Deep This song is second to none, Adele always pleases me.
    560 plays
  • Love this song…… Kings of Leon Rule
    7 plays
Pics and Snippets of Stuff I Like

Latest checkin

Badges

Checkin history

Friends

Where I'm At

Top artists

Jay-Z
Amy Winehouse
Mariah Carey
Beyoncé
U2
Beastie Boys
Madonna
Kanye West
Mary J. Blige
Britney Spears
Portishead
Rihanna
Alicia Keys
Faith Evans
Lenny Kravitz
John Mayer
The Pharcyde
Duran Duran
The Notorious B.I.G.
Mos Def
Nelly Furtado
A Tribe Called Quest
The Smiths
Gwen Stefani
Pete Rock & C.L. Smooth
Adele
Erykah Badu
The Roots
Def Leppard
Prince
Janet Jackson
Jazmine Sullivan
J. Cole
Red Hot Chili Peppers
Lupe Fiasco
Raheem DeVaughn
Lady Gaga
Sade
The B-52's
Public Enemy
New Order
Eminem
Aretha Franklin
Gang Starr
Boogie Down Productions
Destiny's Child
Floetry
Common
Jill Scott
Aaliyah

Top tracks

Music I Like
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz