Lianne Farbes

Lianne Farbes is a Social Media Samurai,  Beauty Expert,  sought after Brand Consultant, Founder & Principal of Digital Girl Media, LLC.  She is also the author of the award winning beauty blog, The Makeup Girl.  As a Brand Ambassador, Lianne has been invited to several brand events and media junkets for Unilever brands like Suave, Dove & Ponds. Several Proctor & Gamble Beauty brands, Johnson & Johnson's Aveeno and Estee Lauder's MAC Cosmetics.  She recently collaborated with MAC Cosmetics on a capsule collection called "Bloggers Obsessions" that went on sale online in North America. Her shade, Hocus Pocus an ode to the ever popular smokey eye, sold out in four days.  She is a Social Media & Online Marketing Specialist, blog developer, beauty blogger, music buff, avid foodie and habitual line stepper.

Profile

Lianne Farbes
Socially Savvy On-Air Beauty Expert, Freelance Writer & Editor, Spokesperson, TheMakeupGirl.net, www.liannefarbes.com
Online Media | Washington D.C. Metro Area, US

Summary

Lianne Farbes is a on on-air beauty expert, writer & editor, with experience in beauty/lifestyle, social media, online marketing, new media, and event production.

In addition, she has built a brand of her own that continues to change and grow a loyal community of friends, followers and fans across multiple web platforms.

On-Air Beauty Expert: TV segment appearances on Washington, DC's only live morning talk show Let's Talk Live, Great Day St. Louis, Good Morning Maryland, The Look on TPN, NBC, ABC and CBS networks.

Brand Ambassador: Avon, Aveeno

Brand Representative/Press Junkets/Sponsored Content: Unilever, MAC Cosmetics (Created a shade for the "Bloggers Obsessions" capsule collection), Clairol, Cover Girl Cosmetics

Blogger/Editor/Writer: The Makeup Girl, Aging Fabulous, The Gloss, Clutch Magazine's Fuchsia, Mwari Magazine, Carol's Daughter

Live Tweeting: Attend press and shopping events and live tweet during the occasion. Unilever BlogHer Penthouse 2010, Robert Verdi's Luxe Lab, New York Fashion Week, Aveeno, Urban Decay Cosmetics.

Social Media Marketing and Consulting: Peter Lamas Beauty, J'eune D'Age Skincare. Patrick Melville Salon & Spa

Event Producer/Host: Cocktails & Couture Online Editor networking event during New York Fashion Week. Indique Glam Survival Kit Event Launch Host

Blog Development: A Girl's Gotta Spa, Daven Mayeda, All Sports Everything, Spex Club,TheMakeupGirl, This That Beauty, All About The Pretty, A Girl's Gotta Spa, Make Me Over Eb, Behind The Brand Media, Fashion.Style.Beauty, Cister Speak, Makeup Artist Backstage, Brown Bombshell Beauty.

Educator: Held Q & A sessions for corporations like Unilever and spoken on blog panels like the HBA Expo in New York City about blogging, the importance of transparency and the do’s and don’ts of pitching for brands and PR. Blogging/Education panels for The Makeup Show NYC and The Artist Summit in Chicago.
Specialties: On Camera Experience, On-Air Expert, Beauty & Lifestyle Industries, Online Media, Social Media, Community Engagement, Relationship Building,Event Production, Blogging, Online Marketing, Project Coordination, Social Networking, Personal Branding, Brand Management, Twitter, Live Tweeting

Experience

  • Apr 2006 - Present
    On Air Expert, Freelance Writer & Editor, Social Media Strategist, Beauty Blogger, Spokesperson / TheMakeupGirl
    Lianne Farbes is an on-air expert and the Founder of top 50 beauty blog TheMakeupGirl.net where she gives honest product reviews and celeb looks while providing informative beauty, travel and lifestyle tips. She regularly appears on local NBC, CBS & ABC affiliates with beauty & lifestyle tips as well as internet web shows like The Look on TPN.

    Lianne was one of ten bloggers chosen by the Estee Lauder Companies owned MAC Cosmetics chosen to create her own eye shadow in their lab in Toronto. She called it “Hocus Pocus” and it sold out in less than a week.

    A self confessed “product junkie”, Lianne's site has been featured in InStyle magazine's "Best of the Web" issue in 2009, Glamour Magazine.com, The Sassy Bean, Clutch Magazine and About.com’s listing of the best beauty blogs.
  • Jul 2010 - 2011
    Founder/CEO / Digital Girl Media, LLC
    Event Production, Online Marketing & Social Media consulting for the brand, individual or small business.
  • Jun 2010 - 2011
    Founder/Principal / Cocktails & Couture
    Lianne pioneered the concept of a “Branded Sponsored Tweetup” one that was lost on most brands and PR reps until practically every online editor in Manhattan showed up at the first event.

    Cocktails and Couture is a fashion/beauty/lifestyle networking event that focuses around the concept of a “tweet-up“ whereby people are encouraged to tweet about and talk online about the event in real time. C & C has been a huge success drawing a crowd of up to 300 online editors, brands, PR reps and Bloggers from the Beauty, Fashion and Lifestyle world.
  • May 2010 - Aug 2011
    Head of US Edition / Hellocotton
    Manage all editorial content for the US Edition of the Parisan social platform for discovering and sharing women’s blog content.
  • Jun 2010 - Oct 2010
    Beauty Director / Mwari Magazine
    Mwari Magazine (pronouned Marh-ree), which means "young woman" in Swahili, is the latest lifestyle publication created for women of the African Diaspora aged 18-24. Within this digital and print publication readers are exposed to captivating articles about politics, fashion, world affairs, gastronomic trends, personal finance, travel, college life, health and fitness, arts & entertainment, health, and other areas that will develop them into well-rounded leaders of our global society. As Beauty Editor At Large, I am responsible for the entire beauty section called "Bel" including the feature stories and trend reports.
  • Aug 2008 - Aug 2010
    Blogger & Independent Marketing, Social Media & Project Coordinator / Lianne Farbes
    Provide Project support to large scale accounts utilizing Project management software. Monthly budget spreadsheets, resource allocation, rate cards and research.

    Online Marketing, Social Media and Web 2.0 savvy. Familiar with all blogging platforms, html and css., develop and maintain twitter and facebook fan pages. Also skilled at writing, editing copy and fact checking. Develop and maintain blogs on the Wordpress platform. Coordinate trade shows, project plans and all marketing activities.

    I have also blogged/written articles for Clutch Magazine, b5 Media and Glam Black Life.

    Clients include, Unilever, TheMakeupGirl, b5 Media, Glam, Clutch Magazine, The Sutter Group, Voxant, Grab Media and AppAssure.

Education

  • 1985 - 1989
    Parsons School of Design
    BBA in Business Administration
  • 1982 - 1985
    Parkway West
    Activities: National Forensic League, Debate Team, Radio & Television Club, Had my own radio show on KYMC the school radio station.

Additional Information

Websites:
Company Website, Personal Website
Honors:
TheMakeupGirl has garnered numerous press mentions, including: InStyle Magazine's Best of the Web Nov. 2009, Glamour Magazine, About.com, Health Magazine, Woman's World Magazine, On Makeup Magazine, We Love Beauty, Beauty Snob, Clutch Magazine and The Sassy Bean. It has also be voted a top 50 beauty blog by Konector and Spa Beauty Schools.
Interests:
Social Media, Web 2,0, Technology, Blogging, New Technology, Cooking, Traveling
Read My Resume

Posts

February 09, 01:21 PM

@QVC backstage…#NYFW (Taken with Instagram at Center 548)

February 09, 12:35 PM

DELISH tuna tartare…. (Taken with Instagram at BLT Bar & Grill)

February 09, 02:59 AM

You get brownies with your check here….@avoninsider (Taken with Instagram at Tipsy Parson)

February 08, 01:28 PM

View from the Amtrak…somewhere in MD (Taken with instagram)

February 05, 05:28 PM

@juliaconey and I had some REALLY good oysters the other day… (Taken with Instagram at Hank’s Oyster Bar)

February 03, 05:18 PM

Yummy goodness…

February 01, 11:36 PM

Oooh got my @otterwax!! DIY Black waxed jeans here I come!! (Taken with instagram)

January 29, 08:20 PM

Vitamin boosters for your body…

January 29, 08:20 PM

Yummmm green curry of broccoli soup.

gastrogirl:

green curry of broccoli soup.

January 24, 11:14 PM

Mmmm this new #ninewest fragrance #lovefury is REALLY nice!! (Taken with instagram)

January 23, 12:46 AM

My sister @stasi232 and I back in 1973 (Taken with instagram)

January 21, 08:12 PM

Love the fur….LOVE

louboutinsandlattes:

chicness

January 18, 08:15 PM

Flatiron district NYC… (Taken with Instagram at Flatiron Plaza)

January 18, 02:04 PM

Somewhere along I-95 northbound…just gorgeous (Taken with Instagram at Susquehanna River)

January 16, 08:59 PM

Ahhhh the Louvre….. #paris

January 15, 12:04 PM

Mascara addiction…. (Taken with instagram)

January 13, 10:07 PM

Just GO with it! ;-)

lovequotesrus:

Photo Courtesy: kimm

January 13, 09:36 PM

Gorgeous eye look…..

iheartmakeupart:

Eyeshadow: L’Oreal Infallible in All Night Blue
Liner: Annabelle Smudge Paint in Skyline

Oh and I’m wearing a teal liner by MAC on my lower waterline

January 13, 09:20 PM

LOVE this view…

architectureblog:

(via The 747 Wing House | Design Milk)

January 13, 09:18 PM

Copenhagen…..misty and beautiful

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