Lauren Bradley

Responsible for leading the success of client organic search programs. •Develop comprehensive, integrated marketing and communication solutions to maximize client organic search performance •Design and present customized SEO education sessions for internal client departments including IS/Service Delivery, Public Relations, Social Media, Merchandising, User Experience, Mobile and Creative •Create and exceed monthly and annual key performance indicators •Prioritize, execute and manage scoped projects including technical site enhancements, proxy environment solutions, copy requirements and optimizations, link building efforts, local search strategies, mobile search strategies and brand/product launches •Expand scope and client business via annual contract renewal and client retention processes

Responsible for giving students an understanding of search engine optimization & PPC advertising, with an emphasis on local search. • Developed & co-taught "Interactive Techniques: Search Optimization" to upper level strategic communication students • Assisted students in creating and implementing local SEO strategies for companies in St. Louis & Columbia, MO • Customized online marketing strategy for media outlets owned by University of Missouri's Reynolds School of Journalism

Project Owner – Organic Search Management Responsible for creating, implementing and measuring online marketing campaigns for various clients in diverse industries • Co-Developed SEO text book & college course (sold nationally and at University of Missouri) • Established SEO marketing & advertising strategies based on client business models & industry competition. • Implemented campaigns to drive traffic to client websites via organic search and PPC campaigns • Brought all clients to top 5 organic listings in Google for targeted keyword phrases • Responsible for interviewing, hiring and managing college level interns

Responsible for assisting in organic Search Engine Marketing and Optimization while helping to implement viral and social media marketing campaigns. • Discovered over 2,000 potential online affiliate and advertising (link) partners • Achieved high organic rankings in popular and influential search engines such as Google for over 80 targeted keywords. • Established partnerships and link opportunities with over 200 university level soccer programs (.edu websites) • Assumed Responsibility for SEO content creation and implementation on SoccerPro.com.

BSBA in Marketing,Minor- Psychology

Activities: -Alpha Phi Women's Fraternity- Assistant Director of Formal Recruitment, Director of Skit, Facilities Committee -Delta Sigma Pi- Professional Business Fraternity- Executive Board Community Service Chair -Judicial Peer Advisory Council (JPAC) Justice -Rockin' Against Multiple Sclerosis Steering Committee 2010