Profile

Associate Account Manager at Performics
Marketing and Advertising | Greater Chicago Area, US

Summary

• Search Engine Optimization (SEO) account management
• SEO Contributor: AgencyPost.com
Specialties: Enterprise level SEO & Inbound Marketing account management & client services

Experience

  • May 2011 - Present
    Associate Account Manager - SEO / Performics
    Responsible for leading the success of client organic search programs. •Develop comprehensive, integrated marketing and communication solutions to maximize client organic search performance •Design and present customized SEO education sessions for internal client departments including IS/Service Delivery, Public Relations, Social Media, Merchandising, User Experience, Mobile and Creative •Create and exceed monthly and annual key performance indicators •Prioritize, execute and manage scoped projects including technical site enhancements, proxy environment solutions, copy requirements and optimizations, link building efforts, local search strategies, mobile search strategies and brand/product launches •Expand scope and client business via annual contract renewal and client retention processes
  • Aug 2010 - Present
    Search Marketing TA & Consultant / University of Missouri
    Responsible for giving students an understanding of search engine optimization & PPC advertising, with an emphasis on local search. • Developed & co-taught "Interactive Techniques: Search Optimization" to upper level strategic communication students • Assisted students in creating and implementing local SEO strategies for companies in St. Louis & Columbia, MO • Customized online marketing strategy for media outlets owned by University of Missouri's Reynolds School of Journalism
  • Jan 2010 - Present
    SEO Project Owner / LiftDivision
    Project Owner – Organic Search Management Responsible for creating, implementing and measuring online marketing campaigns for various clients in diverse industries • Co-Developed SEO text book & college course (sold nationally and at University of Missouri) • Established SEO marketing & advertising strategies based on client business models & industry competition. • Implemented campaigns to drive traffic to client websites via organic search and PPC campaigns • Brought all clients to top 5 organic listings in Google for targeted keyword phrases • Responsible for interviewing, hiring and managing college level interns
  • Jan 2009 - Present
    SEO Analyst & Link Builder / SoccerPro
    Responsible for assisting in organic Search Engine Marketing and Optimization while helping to implement viral and social media marketing campaigns. • Discovered over 2,000 potential online affiliate and advertising (link) partners • Achieved high organic rankings in popular and influential search engines such as Google for over 80 targeted keywords. • Established partnerships and link opportunities with over 200 university level soccer programs (.edu websites) • Assumed Responsibility for SEO content creation and implementation on SoccerPro.com.
  • May 2008 - Present
    Marketing & Sales Support Intern / Chemir Analytical Services
    Responsible for Technical Sales Support for industries such as: food and beverage, personal care, plastics, polymers, packaging, composites and semiconductors • Supported inside sales – communicated with past clients, identified and contacted new potential clients. • Cold called over 3,000 old and potential clients – provisioned over $22,000 in new sales, discovered over $98,000 in quotable opportunities • Maintained and updated database (Microsoft Access) • Developed advertising plan for Semiconductor Industry – researched print and internet advertising opportunities; presented rates, specifications, and options • Coordinated and implemented mail projects – compiled targeted lists and created sales letters to over 500 client contacts

Education

  • 2007 - 2011
    University of Missouri-Columbia, College of Business
    BSBA in Marketing,Minor- Psychology
    Activities: -Alpha Phi Women's Fraternity- Assistant Director of Formal Recruitment, Director of Skit, Facilities Committee -Delta Sigma Pi- Professional Business Fraternity- Executive Board Community Service Chair -Judicial Peer Advisory Council (JPAC) Justice -Rockin' Against Multiple Sclerosis Steering Committee 2010
  • 2003 - 2007
    Belleville East High School

Additional Information

Websites:
Honors:
Alpha Phi Emerging Leaders Institute 2009, Indianapolis, IN; University of Missouri Heritage Academic Scholarship

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