Laura Dinneen

We build strategic partnerships with clients on a global and local level to enable them to shape and leverage social business activities to meet key business objectives and transform their organisations to become more customer-centric. A key focus is unlocking the economic value of Social Media and Social Business.

Digital and social media consultant at 3 Monkeys, a PR Week top 15 independent PR agency. I provided social media consultancy to big UK brands and internal teams, with a focus on research, strategy and measurement.

Consultant on the Microsoft consumer team, developing social media strategy and engagement programmes including influencer mapping for Hotmail, blogger engagement for Bing, Windows Phone and Windows 7, community management consultancy for Hotmail, Messenger and Bing. Campaign amplification and planning social media activity for FY12. Regular social media monitoring and analysis reporting.

Strategic consultancy on T.G.I. Friday’s UK, developing multi-platform campaign activity for 25th birthday celebrations including blogger engagement and fanclub programme, video seeding and amplification (paid and earned).

Implemented Gumtree UK social CRM framework, training Gumtree Customer Services and forum administrators. Overseeing regular in-house content development and community management across Gumtree owned social media platforms.

Digital consultant to LivingSocial, leading key influencer advocacy programme and inputting on content planning.

Regular social insights reporting for nine Novartis consumer healthcare brands including Savlon, Lypsyl and Tixylix. Social media strategy consultation to assist Novartis UK's move into the social space. Launched Lypsyl Facebook page and photo application, Novartis consumer healthcare's first UK social media activity.

New business development and strategic planning for BIC Stationery Facebook activity and digital campaign, due to launch 2012.

B2B social media training and influencer mapping for IFS.

Internal training and consultancy. Introduced a blogger management database for agency-wide use, and developed 3 Monkeys social media operational processes and measurement frameworks.

Planning, monitoring and measurement tools to measure current trends, conversations and campaign performance for clients and NBD.

Working within the strategy and planning team my role was primarily focused on developing and implementing social media strategies for key clients including COI, NHS and GSK.

Introduced the first social media activity for the climate change campaign, ACT ON CO2 to increase engagement and encourage behaviour change amongst the Facebook community. Supervised day-to-day community moderation and developed community management engagement strategy and guidelines.

Led successful integrated social media campaign for MOD to raise awareness and support for Armed Forces Day 2009 and 2010. Managed and grew the Armed Forces Day Facebook page (over half a million fans) and Twitter presence regularly identifying and engaging with influential tweeters and achieving no. 2 worldwide trending position. Led the development of Facebook OpenGraph functionality on the Armed Forces Day website as well as a UGC video competition and Twibbon campaign. Developed and managed outreach campaign to raise awareness, gain support and distribute content across external websites, blogs and social networks.

Provided social media consultancy for DWP’s Backing Young Britain campaign.

Produced social media strategy for DCSF’s Diplomas campaign.

Created and implemented Lucozade Sport’s email marketing strategy, driving sales through its online shop, and delivering email marketing training to the multiple agencies on this account.

Created email marketing strategy for Channel 4 Learning.

Involved with strategic social media consultancy on new business pitches and proposals.

Introduced a comprehensive social media service within the agency.

Managed small to large-scale projects for various clients including Department of Health, Lucozade Sport, ACT ON CO2, NPSA, British Red Cross.

Produced metrics reports using Google Analytics and bespoke reporting software.

Responsible for internal agency resourcing.

Managed development of in-house CMS software.

Responsible for uploading daily content to NHS Comms Link, an online community for NHS communicators.

Responsible for managing the community, including registrations, user queries and forum moderation.

Developed engagement strategies to encourage participation and sharing online.

During my gap year I worked as an administration apprentice and achieved my Advanced Modern Apprenticeship and NVQ 3 in Business Administration.

Distinction in Social Media Practitioner Programme

BA (Hons) in Interactive Media Production

Sociology, Media Studies, ICT, Film Studies, Design

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Group project winner - IAB Social Media Practitioner Programme 2010 Worth Achiever of the Year 2009 BEA Festival of Arts Awards 2006 BIMA nomination 2006