lani.rosales
Editor-in-chief - AGBeat- Twitter- @LaniAR
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lani is a digital native, digital creative, austinite, longhorn, new media junkie, is fluent in english, lolcat and some spanish, and she speaks and writes a lot and loves it (almost too much). she has the best job, husband and taco recipe in the world and plays favorites with her several pets and answers all email personally at lani.rosalesATgmailDOTcom.
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Posts
- Feb 16, 12
Make money by doing more As a business professional, you want to make sure you’re taking a multi-channel communication approach with your sphere of influence (SOI). Just like firing off a “Happy Holidays” card every year usually isn’t enough to stay top of mind or successfully win more business, simply calling the clients you feel most comfortable with every year [...]
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- Feb 16, 12
Builder confidence levels According to the National Association of Home Builders’ Housing Market Index (HMI), builders of new single-family homes are experiencing improved confidence levels, up for the fifth consecutive month in February, reaching its highest level in over four years. “Builder confidence has doubled since September as measured by the HMI,” said NAHB Chairman Barry Rutenberg, a home builder [...]
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- Feb 16, 12
Social media campaigns Every modern business knows that employing social media campaigns can increase online traffic, visibility, and ultimately profit. But for some companies, using social media to its fullest potential isn’t always easy or straightforward. Enter Shoutlet 5.0 which offers its users a customizable platform for building social media widgets, email marketing, Twitter and Facebook management, and analytics in [...]
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- Feb 16, 12
Avoiding burnt bridges While there are many required steps to entering the entrepreneurial world, one is that you’ll ultimately have to quit your full-time employment. And depending on your personality type and your current work environment and management team, this can get pretty awkward if making that important transition isn’t done properly. Believe it or not, there is proper etiquette [...]
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- Feb 15, 12
Applications slide According to the Mortgage Bankers Association (MBA) today, the volume of applications for mortgages fell last week, primarily due to the decline in demand for home purchases. The MBA said its seasonally adjusted index of mortgage application activity, which includes both refinancing and home purchase demand, dipped 1.0 percent last week. Requests for mortgages for home purchases dropped [...]
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- Feb 15, 12
The UK couldn’t be more different than the US The top complaint of people considering using visual bookmarking site, Pinterest, is that it is dominated by women and many men do not feel that there is a place for them amidst instructions on fancy braids and hand made wreaths from coffee filters. Pinterest has done itself no favors by keeping [...]
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- Feb 14, 12
2013 White House Budget President Obama has now presented his fiscal year budget and while many believe Congress will not support the proposed cuts and added spending, the National Association of Realtors (NAR) is focusing on the mortgage interest deduction (MID). NAR notes that “As in previous years, the budget would reduce the value of itemized deductions to 28 percent [...]
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- Feb 14, 12
Google buys Motorola The United States Justice Department has officially approved Google buying out the mobile company Motorola, but that doesn’t mean it will happen any time soon. The European Commission also gave approval, but Google is still waiting to hear final decisions from Taiwan, China, and Israel. If Google’s buyout of Motorola is ultimately approved, Google would receive all [...]
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- Feb 14, 12
It very well could be Recently the Department of Energy hosted the bi-annual Solar Decathalon in DC and the winning entry is the Water Shed home built by the University of Maryland pictured here. What is so cool about this competition is that the criteria to participate and ultimately win this go far beyond solar innovation and are completely relevant to [...]
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- Feb 14, 12
Different types of entrepreneurs and investors Most small business owners will sell or attempt to sell their business. Lifestyle entrepreneurs eventually want to retire and serial entrepreneurs want to cash out and fund their next venture(s). There are many iterations to the types of deals that can be done to exit a business, but two major categories of buyers exist: [...]
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- SummaryI have spent the last decade in real estate, marketing and publishing with a silly notion that the world can be improved by freely sharing information and I believe that hard work pays off. Formerly focused strictly on marketing, I am now the Editor-in-chief of one of the fastest growing digital magazines in the entire industry. The down market has pushed us to work harder and faster, and we have an extremely competitive streak inside every one of us on the team.
For my speaking portfolio and a smart alec summary of who I am: http://card.ly/laniarSpecialties: *Primary expertise: housing, marketing and technology news as they intersect in a real estate professional's life *Social Media Networking (leveraging Twitter, Facebook and other social sites to market the company) *Marketing (direct marketing, Internet marketing and pull marketing) *Blogging (I contribute to a variety of locally and nationally influential sites)Experience- May 2007 - PresentEditor-in-chief / AGBeatFormerly the New Media Director at AGBeat, I was promoted to Editor-in-chief in 2010, and spend my days hunting down stories about housing, economics, marketing and technology. We are recognized as one of the top news sources in the industry and believe that a well informed professional means better served consumers.
- Jan 2009 - Aug 2011Co-Founder, President / New Media LabAfter years of consulting on business development and social media marketing, we've built a better way to teach companies to implement their own social media strategies to save money and effectively touch as many clients as possible.
We offer collaborative lab events, mini-labs at your own office and even one-on-one lab time suited for any sized business. Check out http://nmlab.com and see an intro video on the bottom right to learn more! - May 2002 - Oct 2007Marketing Director / Single Pointe Realty
Education-
1999 - 2004The University of Texas at AustinB.A. in English
Activities: Sigma Tau Delta English Honors Fraternity Officer, Co-Founder of Undergraduate English Association -
1995 - 1999Lake Travis High School
Additional Information-
Websites:
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Interests:news, writing, technology, real estate, real estate investing, marketing, graphic design, watching too much tv, Jesus
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Posts
- Dec 20, 11via imgur.com
"A customer came into my store with her child's Christmas list." - some interwebs guy that probably made this up but who cares? It's funny.
