Cofounder & CEO of Foodspotting
Design | San Francisco Bay Area, US
Alexa Andrzejewski is the Founder and CEO of Foodspotting, a website and mobile app for finding and recommending dishes, not just restaurants. As the UX designer behind Foodspotting, Alexa sees herself as the "chief storyteller," responsible for capturing the imagination of her team, partners and investors through metaphors, mantras, user stories, sketches and detailed designs. Foodspotting has received attention from The Today Show (twice) The Cooking Channel, Travel + Leisure, iTunes and Google Play (repeat "App of the Week"), as well as Mark Zuckerberg in his 2011 f8 keynote. Alexa has been profiled in Financial Times Magazine, Inc Magazine’s “30 Under 30” and Gourmet Live’s “50 Women Game-Changers.”
Before launching Foodspotting in January 2010, Alexa was a User Experience Designer for Adaptive Path, where she helped both startups and enterprises craft great experiences through strategy, research and design. Projects included diagnosing Twitter's New User Experience through user interviews, analytics and personas, exploring the future of mobile with Nokia and architecting the mobile app for Rail Europe. Following in the footsteps of other Adaptive Path colleagues, she set out to build her own “UX-Driven Startup” when she realized there were many restaurant review apps, but there was no easy way to find or rate specific dishes.
Alexa is thankful to Women 2.0, Startup Weekend, iPhoneDevCamp and all of the others who helped her realize that Foodspotting could be more than a side project, and she wants to help others do the same by sharing what she's learned with others through writing and speaking. Past appearances include An Event Apart, SXSW, WebVisions and Big Omaha.