Kevin Spidel

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Kevin Spidel
Community Architect & Semantic Marketing for Publishers
Internet | Phoenix, Arizona Area, US

Summary

I build community. I build successful community through understanding data, user behavior, and enhancing the activities within a community to nurture loyalty. I consider this semantic marketing or "community architecture."

My earliest experience with this approach was around political campaigns and voter data. Understanding voter behavior, building meaningful segments, and marketing strategies to those segments. I have evolved into the social web with this technique both within my own agency, for media companies like Gannett and now as the Community Architect for Village Voice Media (VVM), a chain of 13 city-specific websites (e.g., LA Weekly, Village Voice, Miami New Times, SFWeekly) and national blogs (e.g., Topless Robot.)

Previously I was the Managing Partner of Activating Word of Mouth, a social media digital agency with a national client list including personal branding for celebrities and international consumer brands. I have also served as a senior political campaign strategist to various federal campaigns including Presidential, and various nongovernmental organizations in Washington, D.C. and New York, NY.

Experience

  • Dec 2011 - Present
    Community Architect, Director User Generated Content & Community / Village Voice Media
    Director of all social web and user generated content strategy within Village Voice Media's ecosystem of content. Village Voice Media owns New York Village Voice, LA Weekly, Phoenix New Times, Denver Westword, Houston Press, Dallas Observer, SF Weekly, Seattle Weekly, St. Louis RFT, Miami New Times, Minneapolis City Pages, OC Weekly & Broward/Palm Beach New Times. We have supporting iOS & Android applications for each paper as well as the "Best of" & "Happy Hour" applications available in both the Apple & Android stores.
  • Mar 2010 - Present
    Director of Product Development & Marketing / Gannett Local
    As the Director of Product Development and Marketing I lead product innovation teams, campaign optimization, and vertical "go-to-market" strategy of Gannett's "GannettLocal" division. This division includes vertical facing brand development such as Enrollmark, Dentimark, and more.) The social media product I initiated and developed was responsible for +$1.2 million in revenue in the first 8 months on the market for advertisers of Gannett properties (both broadcast and newspaper.) Chief Digital Marketer responsible for product and vertical brand development and initiatives. I identify and collect key market information, using primary and secondary as well as quantitative and qualitative research. I work closely with the Sales, Digital Support, and Finance teams as well as outside consultants/agencies on product strategy and road map. Tools & Strategies: Social Media Marketing, Salesforce, ExactTarget, Marketo, Wordpress, Persona Marketing, PPC, SEO, Custom CMS, Social CRM, Facebook Advertising, LinkedIn Display Ads, Sony Vegas, Lead Nurture, Lead Scoring, Behavioral Targeting, and Adobe CS5 Suite.
  • Feb 2009 - Present
    Managing Partner / Activating Word of Mouth
    Social engagement marketing firm focused on building community around brands, influence marketing, re-marketing, and content marketing. Clients included AT&T, NFL personalities, China Mist Tea, Arizona Democratic Party, and various public relations agencies in Washington DC, San Francisco, and Phoenix.
  • Nov 2006 - Present
    Partner / BlueDynamic
    Public Relations and political consulting firm. Clients included nonprofits, Gulf Coast Recovery (post Katrina, NOLA), and various government agencies (State and Federal.)
  • Jan 2007 - Present
    Campaign Director / Amnesty International, USA
    Campaign Director for the organization's highest priority campaign, Denounce Torture. Amnesty International is a Nobel Prize-winning human rights organization with more than 2 million members, supporters and subscribers in over 150 countries and territories in every region of the world. I managed a cross departmental team of international lawyers, lobbyists, media professionals, fund-raising consultants, and grassroots organizers for the "American I Believe In" campaign.
  • 2004 - Present
    Co Founder and National Deputy Director / Progressive Democrats of America
    I left the Kucinich for President campaign and returned to early Primary states. I personally lead the initial development of progressive caucuses within state Democratic parties in battleground states under the organization called Progressive Vote, which I founded. During the DNC convention, Progressive Vote merged with Progressive Democrats of America as their field organization. I became the Deputy Director of Progressive Democrats of America focused on field strategy, coalition partners, and political alliances on Capitol Hill. Our strategies have directly resulted in several members of the House being elected and the passage of key legislation on the Hill.
  • 2003 - Present
    National Field Director / Kucinich for President 2004
    I took over the management of the National Field operation of his Presidential campaign just weeks before Iowa. I hired, managed, over 26 field offices and their staff. I was responsible for advertising and field budgets in key battle states.

Education

  • 1998 - 2001
    Arizona State University
  • 1992 - 1996
    Glendale High School

Additional Information

Websites:
Personal Website, Blog, Quora
My LinkedIn
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Posts

April 29, 05:35 AM
April 14, 08:31 AM

You see that down there? No that thing. Oh #vegas cc: @mbuchan @bryanbuchan (Taken with Instagram at Venezia Tower - The Venetian)

April 09, 04:00 AM

Flowers from the sidewalk in Miami, AZ - #nofilter (Taken with Instagram at Miami, AZ)

April 08, 05:49 PM

#izzybee Easter egg hunting. (Taken with Instagram at Lake Roosevelt Salt River Project Resort)

April 08, 05:26 PM

A different type of sushi bar (Taken with Instagram at Lake Roosevelt Salt River Project Resort)

April 07, 02:55 AM

This is @tommypierucki @flixer’ing his car on security cam #awkward (Taken with Instagram at H.B. Hanratty’s Pub)

April 06, 03:02 PM

This is how I #pandora at work. With my #sonydash. (Taken with Instagram at Village Voice Media (Corp Headquarters))

April 02, 01:40 AM

Canal bike ride. #phx #sunset (Taken with Instagram at Grand Canal (Central Phoenix))

March 31, 01:25 AM

Homebound in #phx (Taken with instagram)

March 17, 01:19 AM

Happy Birthday to me from my family <3 (Taken with Instagram at Yard House)

March 13, 05:50 AM

Creepy girl in the mirror. 

March 12, 08:24 PM

Baby Joel and Mama (Taken with Instagram at Dominican Joe Coffee Shop)

March 12, 05:45 AM

This just happened! @djsting @zbowling @xluck @brianshaler (Taken with Instagram at W Austin)

March 12, 04:41 AM

Watching @zbowling undress out of his PJs is just typical #sxswi (Taken with Instagram at W Austin)

March 12, 02:37 AM

Livefyre has live fire! (Taken with Instagram at Livefyre Rustin Fyrebash.)

March 10, 10:41 PM

Zombies Eat Republicans. (Taken with Instagram at Maggie Mae’s)

March 10, 09:43 PM

Swimming at #sxswi (Taken with Instagram at SXSW Rainpocalypse)

March 10, 07:23 PM

Daddy Josh with Joel wondering what’s going on (Taken with Instagram at Freebirds World Burrito - South Congress)

March 10, 03:20 AM

Nerd Mecca. #sxsw cc: @techkaraoke (Taken with Instagram at The Stage On Sixth)

March 10, 02:52 AM

Nerds on stage. Awesome! (Taken with Instagram at The Stage On Sixth)

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Kevin Spidel has made his career in political campaigns and international advocacy organizations. From running critical campaigns with Amnesty International to managing a national Presidential field program to launching a national political action committee, he has brought new media strategies to political and advocacy campaigns. In 2007, Kevin moved back to Arizona from Washington DC to launch BlueDynamic, a public affairs firm. He went on to start Activating Word of Mouth, LLC working with well known brands and personalities. Currently he is the Community Architect for GannettLocal, a start-up backed by Gannett focused on localized SMB marketing both online and offline.

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