Kevin Spidel

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Kevin Spidel
Community Architect & Semantic Marketing
Internet | Phoenix, Arizona Area, US

Summary

I build community. I build successful community through understanding data, user behavior, and enhancing the activities within a community to nurture loyalty. I consider this semantic marketing or "community architecture."

My earliest experience with this approach was around political campaigns and voter data. Understanding voter behavior, building meaningful segments, and marketing strategies to those segments. I have evolved into the social web with this technique both within my own agency, for media companies like Gannett and now as the Community Architect for Village Voice Media (VVM), a chain of 13 city-specific websites (e.g., LA Weekly, Village Voice, Miami New Times, SFWeekly) and national blogs (e.g., Topless Robot.)

Previously I was the Managing Partner of Activating Word of Mouth, a social media digital agency with a national client list including personal branding for celebrities and international consumer brands. I have also served as a senior political campaign strategist to various federal campaigns including Presidential, and various nongovernmental organizations in Washington, D.C. and New York, NY.

Experience

  • Dec 2011 - Present
    Director of UGC and Social Web / Village Voice Media
    Leading the architecture of community and user generated content through all digital real estate properties from Phoenix New Times, Village Voice, LA Weekly and many more alternative weekly portals in 13 markets and 4 national blogs.
  • Mar 2010 - Dec 2011
    Director of Product Development & Marketing / Gannett Local
    As the Director of Product Development and Marketing I lead product innovation teams, campaign optimization, and vertical "go-to-market" strategy of Gannett's "GannettLocal" division.

    This division includes vertical facing brand development such as Enrollmark, Dentimark, and more.) The social media product I initiated and developed was responsible for +$1.2 million in revenue in the first 8 months on the market for advertisers of Gannett properties (both broadcast and newspaper.)

    Chief Digital Marketer responsible for product and vertical brand development and initiatives. I identify and collect key market information, using primary and secondary as well as quantitative and qualitative research. I work closely with the Sales, Digital Support, and Finance teams as well as outside consultants/agencies on product strategy and road map.

    Tools & Strategies: Social Media Marketing, Salesforce, ExactTarget, Marketo, Wordpress, Persona Marketing, PPC, SEO, Custom CMS, Social CRM, Facebook Advertising, LinkedIn Display Ads, Sony Vegas, Lead Nurture, Lead Scoring, Behavioral Targeting, and Adobe CS5 Suite.
  • Feb 2009 - Sept 2009
    Managing Partner / Activating Word of Mouth
    Social engagement marketing firm focused on building community around brands, influence marketing, re-marketing, and content marketing. Clients included AT&T, NFL personalities, China Mist Tea, Arizona Democratic Party, and various public relations agencies in Washington DC, San Francisco, and Phoenix.
  • Nov 2006 - Jun 2009
    Partner / BlueDynamic
    Public Relations and political consulting firm. Clients included nonprofits, Gulf Coast Recovery (post Katrina, NOLA), and various government agencies (State and Federal.)
  • Jan 2007 - Dec 2007
    Campaign Director / Amnesty International, USA
    Campaign Director for the organization's highest priority campaign, Denounce Torture. Amnesty International is a Nobel Prize-winning human rights organization with more than 2 million members, supporters and subscribers in over 150 countries and territories in every region of the world.

    I managed a cross departmental team of international lawyers, lobbyists, media professionals, fund-raising consultants, and grassroots organizers for the "American I Believe In" campaign.
  • 2004 - 2006
    Co Founder and National Deputy Director / Progressive Democrats of America
    I left the Kucinich for President campaign and returned to early Primary states. I personally lead the initial development of progressive caucuses within state Democratic parties in battleground states under the organization called Progressive Vote, which I founded. During the DNC convention, Progressive Vote merged with Progressive Democrats of America as their field organization. I became the Deputy Director of Progressive Democrats of America focused on field strategy, coalition partners, and political alliances on Capitol Hill. Our strategies have directly resulted in several members of the House being elected and the passage of key legislation on the Hill.
  • 2003 - 2004
    National Field Director / Kucinich for President 2004
    I took over the management of the National Field operation of his Presidential campaign just weeks before Iowa. I hired, managed, over 26 field offices and their staff. I was responsible for advertising and field budgets in key battle states.

Education

  • 1998 - 2001
    Arizona State University
  • 1992 - 1996
    Glendale High School

Additional Information

Websites:
Personal Website, Blog, Quora
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Posts

February 08, 03:42 AM

treobenny:

Annnnnnnd the portion of my brain that registers cute just exploded…

February 06, 04:49 AM

Bunny bonding. (Taken with Instagram at Ghetto-worldly HQ)

February 06, 01:22 AM

#izzybee helping my Dad pick grapefruit (Taken with instagram)

February 04, 05:12 AM

This dude has a double Mohawk, suspenders, and a kilt! He pretty much rocks as a bartender! (Taken with Instagram at Hidden House Cocktail Lounge)

February 04, 03:31 AM

I always wanted a robot taco ear ring!!! (Taken with Instagram at Nachobot)

February 03, 11:33 PM

My shattered iPhone. In my mind… Taps are being played. (Taken with Instagram at Ghetto-worldly HQ)

February 03, 05:21 PM

Shadow box of some of my past work now hanging in my new office. (Taken with Instagram at Phoenix New Times)

February 02, 05:44 AM

Light of hope for Chicanos. (Taken with Instagram at Ghetto-worldly HQ)

February 02, 12:35 AM

West side. (Taken with instagram)

January 30, 03:34 AM

It’s snuggle time with #monty (Taken with Instagram at Ghetto-worldly HQ)

January 29, 06:30 PM

rcoleman:

Hmm, I have an old microwave in the garage… wonder which of these I should try…

Microwave Destruction - DON’T try this at home

January 29, 03:16 AM

All this for @fluffyguy. (Taken with instagram)

January 28, 05:46 PM

Weathered. (Taken with Instagram at Dreamy Draw Recreation Area)

January 28, 05:44 PM

Great view of the 51 and downtown. (Taken with Instagram at PHX Mountain Preserve Dreamy Draw Trailhead)

January 28, 05:41 PM

Rock garden. (Taken with Instagram at Dreamy Draw Recreation Area)

January 28, 05:36 PM

Downtown view. (Taken with Instagram at Dreamy Draw Recreation Area)

January 28, 05:28 PM

Urban hiking (Taken with Instagram at Dreamy Draw Hiking Area)

January 28, 02:38 AM

Would you happen to have any Grey Poupon? (Taken with instagram)

January 27, 02:50 AM

Bunny Huggles. (Taken with Instagram at Ghetto-worldly HQ)

January 21, 03:45 PM

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Kevin Spidel has made his career in political campaigns and international advocacy organizations. From running critical campaigns with Amnesty International to managing a national Presidential field program to launching a national political action committee, he has brought new media strategies to political and advocacy campaigns. In 2007, Kevin moved back to Arizona from Washington DC to launch BlueDynamic, a public affairs firm. He went on to start Activating Word of Mouth, LLC working with well known brands and personalities. Currently he is the Community Architect for GannettLocal, a start-up backed by Gannett focused on localized SMB marketing both online and offline.

My Blog

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