Oversee digital extensions for on-air properties from creative development, budgeting and scheduling to post-production. External point of contact for cable network’s digital division. Managed content for the Webby-nominated MTV Dailies franchise for “The Real World” and “The Real World/Road Rules Challenge”.
Develop original digital content pursuant to corporate brand. Drive stealthy productions through budgeting, scheduling, physical and post productions as well as larger size projects.
Oversee snarky television recap site TVGasm.com, including branding, complete site overhaul, revenue and content strategy.
Hire outside vendors to develop and execute micro-sites. Maintain and manage content on sites once launched. Launching a brand new corporate website in May 2011.
Introduced social media programs and drive initiatives including Twitter
contests, Facebook fan pages, asset seeding, brand engagement and talent-driven conversation. Conduct social media training with on-air talent. Create strategic relationships with cable network social media departments.