Kelsey Teel

• Create and implement comprehensive marketing plans for a region of Texas. • Analyze market research and penetration levels to create the most effective marketing mix. • Supervise implementation of marketing plans. • Maintain $100,000+ yearly marketing budget. • Train and motivate team of Customer Sales Representatives. • Handle all Public Relations and community participation. • Plan events including Grand Openings, launch parties, and networking opportunities. • Designed the look and layout of 2 interactive showrooms, transforming them from bill payment centers into branded and product-focused sales centers.

• Managed quarterly campaigns to keep in touch with client database using mail-out calendars, web commercials, letters, and Holiday greetings. • Maintained quarterly marketing budget of approximately $3,000-$5,000. • Measured and analyzed results of marketing efforts including mail-outs, email campaigns, website traffic, craigslist postings, and blog traffic. • Invented portfolios and listing presentations for agents by creating unique content that described marketing plans and the general Austin area. • Implemented organizational systems for buyers and sellers. • Implemented and managed Facebook Fan Page, Twitter, and blog gathering over 600 followers. • Created 42 videos for target neighborhoods using Flip video software and distributed the videos to YouTube, Facebook, Twitter, WordPress blog, and personal websites.

• Managed and updated Twitter account daily to build relationships and promote content for AgentGenius.com, an online Real Estate magazine with over 140,000 monthly subscribers. • Wrote 4 articles that were published in the magazine including opinionated editorials on the industry, a personal narrative, and a 2011 comprehensive marketing plan for Realtors. • Acted as Community Leader in the comment section of the magazine by answering any questions and actively conversing with writers and readers. • Generated over 300 additional clicks per week to the magazine using Twitter. • Spoke at the RE/MAX Top 500 retreat to educate Realtors about the AgentGenius mission.

• Designed webpages and optimized search results for a planned $5 million dollar Northshore Harbor Condominium Community using InDesign and the RE/MAX intranet system. • Edited photos using Photoshop and created virtual tours using multiple programs. • Prepared contracts and amendments and organized documents electronically. • Marketed homes in print and online advertising including taking photos of homes, writing descriptions, and designing advertisements. • Answered phones, directed calls, and took messages.

Marketing in American Studies

Activities: American Creativity Association American Marketing Association