Developed community outreach initiatives for a federal grant that provided environmentally sustainable improvements to Lincoln:
● Educated residents on energy-efficient practices through the multi-media Lincoln Energy Challenge campaign with a collaborative team.
● Updated local media and the community on municipal improvement projects funded by the grant using news releases and fact sheets.
● Developed and managed advertising budget.
● Coordinated social media efforts.
● Assisted in Cleaner Greener Lincoln's website redesign concept and wrote the website's new copy.
● Wrote copy for monthly print advertisements and radio advertisements. Assisted with concepts, scripts and execution of television advertisements.
● Coordinated community outreach efforts including a minor league baseball game sponsorship, a summer concert series sponsorship and participation in neighborhood association events.