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Kayodé Wan
Lad. MBA. Passionate about humanizing Integrated Marketing Communications (IMC). Gravitates towards sagacity. Politics, footy and coffee fiend. Emphatically loathes sesame-seed bagels.
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Posts
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Tweets
- I'm at Hitch w/ 3 others http://t.co/igHOYInunu
- Where does a brand cross the 'audience segmentation' line from a point of clarity to that of contempt? Cc: @Abercrombie
- #WeDontBelieveYouYouNeedMorePeople RT @AdFreak: Man strikes back @Abercrombie by giving its clothes to the homeless - http://t.co/mKJKkNzltq
- RT @AdContrarian: All the monkeys running around having meetings and writing memos aren't doing that much harm http://t.co/Soa8bGewc8
- Involuntary brand-slaughter. RT @AdFreak: Restaurant that destroyed itself with epic Facebook now says it was hacked. http://t.co/blJYDRetQj
- Brand metaphors are sometimes unsung heroes - here's to the great ones: http://t.co/7FiSMEtpDW
- RT @nathanjurgenson: "a selfie conceals more than it reveals. sometimes a picture isn’t worth, but asks for, a thousand words" http://t.co/…
- LOL! You're frighteningly right. RT @Robertc1970: Stalking made easy. If you're on Android: http://t.co/xAYRqly53i
- Compelling call-to-action. RT @ThisIsSethsBlog: You don't have to pander - http://t.co/EBpOzq8PW2
- RT @davetrott: "Men insult each other but they don't mean it. Women compliment each other but they don't mean it" - Charles Saatchi
- Someone, ANYONE, please confiscate @KennethCole's twitter account!!! - https://t.co/nbHpWgPsRa
- For some reason this had me in stitches. #branding http://t.co/b6ZcMVm7XC
- Sprung for spring. @ Liberty Village Park http://t.co/F0thZqS24B
- MT @TheEconomist: Aereo: Start-up that allows members watch live programmes via the internet, has infuriated TV Execs http://t.co/HlrEDxbET1
- I LOVE an ad that has a clear message and proper dose of filth - http://t.co/sPBZtj5XQ5 | Cc: @Kmart
- RT @mweigel: There’s really nothing interesting to say about 'advertising' or 'marketing'. There are only interesting things to discover ...
- Ha! RT @davetrott: And this, my friends, is how you do a topical ad (wish I'd done it): http://t.co/Xmg1YXvcN9
- @VictoriasSecret lobbyists working hard to kill this... http://t.co/VkBEU5JIOr
- Daft Punk's "The Collaborators": How you get fans wet with anticipation - http://t.co/frekMRagbs
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Info
- Summary
MBA, Brand Management and Mass Communication Graduate, with over four years of experience in successful Social Media, Public Relations, Advertising, and E-Marketing promotional strategies. I have also:
i. Researched, Planned and Coordinated Social Media strategies for two retail and lifestyle brands, which resulted in high brand visibility and product purchase.
ii. Managed, Coordinated and Planned the Rebranding for Moxie Trades, (Canadian female construction wear brand) which resulted in brand extension to the U.S.
iii. Developed and executed various E-Marketing Promotions Strategy for two local franchise brands, which established a measurable marketing framework.
Specialties: Marketing, Branding, Research, Public Relations, Advertising, Social Media, Blogging, Corporate Affairs, Event Planning and Management, Sales and Promotions, Customer Service,Experience- Jan 2013 - PresentDigital Strategist / Cossette
In a nutshell this role involves (and is not limited to) the following:
• Amassing relevant online data.
• Distilling the data into useful information.
• Identifying and capitalizing on consumer/brand trends.
• Offering unique and strategic (digital) insights.
• Helping Clients navigate the sometimes turbulent digital high-waters.
• Contributing to the creation of memorable and gratifying Integrated Marketing campaigns.
- Jan 2012 - Jun 2012Communications Intern / Blast Radius
• Critical Analysis: Performed various marketing and brand audits.
• Writing: Contributed written content posted on the agency's website.
• Research: Assisted with relevant research needed for pitching new business.
• Social Media: Sourced for online content used in updating the agency's social media platforms.
- Nov 2011 - Jan 2012Account Manager Intern / Invoke Media
• Liaised between the client and internal team to coordinate and ensure the completion of various projects.
• Responsible for preparing and presenting status documents to clients for acknowledgment and approval.
• Assisted Director of Account Services in managing various projects and necessary modifications to documents such as the creative brief.
• Served as a link between client and Invoke Media by maintaining regular communication.
- Oct 2010 - Sept 2011Social Media Coordinator / Distility
• Managed the day-to-day blogging activities, by proactively identifying and developing messages which increase awareness and drive traffic to the Distility website.
• Create Content for feeds and snippets in the various Social Media sites for Distility.
• Established and cultivated positive relationships with key/targeted Social Media Managers, Bloggers, and Journalists to enhance Distility’s social media presence.
• Assessed social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
- Oct 2009 - Sept 2010Customer Service Representative / TD Canada Trust
• Assisted customers in developing comprehensive and actionable approach to financial problems, such as paying off credit card debt, resulting in customer satisfaction.
• Utilized Interpersonal skills to actively engage customers, and establish a comfortable, yet professional banking atmosphere.
• Provided recommendations to clients, in choosing appropriate financial services, such as bank accounts, and credit cards.
• Delivered consistent banking service experience to each customer, by offering attentive and personalized service.
- Apr 2008 - Jul 2008Assistant Marketing Coordinator / Franchise Research Corp.
• Assisted Project Manager with the marketing campaigns for various franchisees through in-depth analysis and organized data entry in specific franchising websites, providing high brand visibility and increase ROI.
• Maintained database and website accuracy and precision of various marketing campaigns, through constant proofreading and updating of online content.
• Enhanced company’s online brand presence through daily monitoring of website traffic, using social media tools.
- Jun 2007 - Sept 2007Assistant Events Manager / FCB Redline
• Planned, implemented and evaluated fundraising and special events including fundraisers and luncheons, achieving 83% of anticipated goals.
• Met with clients to review events and make last minute adjustments, effectively communicating client requirements to staff, ensuring accuracy and quality.
• Oversaw event budgets, maintained financial integrity, and negotiated fees with all entertainment, photography, and venue suppliers resulting in efficient use resources.
- Jul 2006 - Oct 2006Assistant Public Relations Officer / DDB Public Relations
• Assisted in publicizing assigned initiatives, including brand programs, product launches and advertising, focusing on publicized brand visibility and engagement.
• Supported employee newsletter and intranet portal, including writing content and publishing content using web technology.
• Coordinated employee and community affairs events, acting as the fill in for the Master of Ceremony, and ensuring seamless flow program.
Education-
2010 - 2012University of HertfordshireMScIB in Masters of Science in International Business
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2010 - 2012Vancouver Island UniversityMBA in International Marketing
Activities: Member, Digital Media Students Union, Vancouver Island University -
2007 - 2008Seneca College of Applied Arts and TechnologyGraduate Certificate in Brand Management
Activities: American Marketing Association - Seneca Chapter -
2003 - 2007BabcockB.A. in Mass Communication
Activities: •Public Relations Officer, (PRO), Mass Communication Student Association, (MSCA), Babcock University. Sept2005 – Sept 2006. •Chairman, Organizing Committee, Men's Week at Ogden Fellowship, Babcock University, Oct 2005. •Assistant Director, Planning Events Committee, Drama Week, Babcock University.
Additional Information-
Websites:
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Honors:• Customer Service Award – WOW Moment, Toronto Core District, TD Canada Trust – February 2010; In recognition for excellent personalized customer service . • Employee of the Month, March 2010 - In recognition for the consistent positive contribution made towards the service team.
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Interests:Surfing, hiking, reading novels and cooking.
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Checkins
- Cossette32 Atlantic Ave.
- Liberty Villagebtwn King, Strachan, Gardiner & Dufferin
- Yogurty's652 Queen St W
- Marben Restaurant488 Wellington St W
- Tortilla Flats458 Queen St. W
- Prohibition Gastrohouse696 Queen St. E
- The Beer Store Boutique120 Lynn Williams St
- Liberty Village Market and Cafe65 Jefferson Avenue
- Cossette32 Atlantic Ave.
- Liberty Villagebtwn King, Strachan, Gardiner & Dufferin
- The Village Cheesemonger171 East Liberty St. #155
- 25 Liberty25 Liberty St.
- Cossette32 Atlantic Ave.
- Liberty Villagebtwn King, Strachan, Gardiner & Dufferin
- Rogers Centre1 Blue Jays Way
- Oasis Rooftop LoungeKing St.
- Aroma Espresso Bar120 Lynn Williams Street
- Cossette32 Atlantic Ave.
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Photos
