If you haven’t yet noticed, it frustrates me to no end when I learn that someone bought something new and decided to throw away the old.
Please trust me on this golden piece of advice:
There is always a market out there for every. single. item. you. own.
Please stop throwing things away.
Yes, someone will pay you money for your old couch.
Yes, someone will pay money for your 2-year old Dell computer.
Yes, someone will pay you money for your old pots and pans.
And today, you should know that it’s easier than ever to find that person online.
Just ask Wired's famed editor-in-chief Chris Anderson. If you haven’t gotten around to reading his New York Times best-seller The Long Tail, you should. One of the best business books I’ve ever read. When describing resale giant eBay, Anderson argues:
"… companies like these have not only expanded existing markets, but more important, they’ve also discovered entirely new ones. Moreover, in each case those new markets that lie *outside* the reach of the physical retailer have proven to be far bigger than anyone expected — and they’re only getting bigger.”
It’s amazing to me how much people underestimate the “hidden majority” of people out there in the Long Tail who are scrounging the Internet every day looking for an item you just decided to throw away.
So please. Just make that teeny bit of effort to go out and find that person.