Katy Beale
helps arts, cultural and third sector organisations get the best out of digital and also with marketing agencies on strategy and creative ideas for brands. She regularly talks and lectures on the subject of social media. Check out some of her stuff:
Updates
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@anjali28 haven't heard good things about it though. Let me know if you think different5 hours ago from TweetDeck
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RT @SumoJim: 34 museums have done a feedback form for #askacurator - If your institution took part, can you? : http://bit.ly/c5GjcQ6 hours ago from TweetDeck
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6 hours ago from TweetDeck
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@southbankcentre how about a comp where people have to take a twitpic of a given subject and tweet it with a #? most creative wins. Easy.6 hours ago from TweetDeck
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@southbankcentre And I don't normally give this out for free... but...6 hours ago from TweetDeck
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@kirstymhall "My people" <- sounding very godfather like :)6 hours ago from TweetDeck
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@southbankcentre more creative suggestions - #s that start discussions & crazy silly ideas16 hours ago from TweetDeck
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@kpopper Ah but I didn't see - they wanted me to RT their NEXT message6 hours ago from TweetDeck
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hear hear RT @shannonoflynn: RT @larry_ryan: I'm sure I'm not the first to say: fucking Hackney fucking council... That is all.7 hours ago from TweetDeck
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Sorry, SB, I really don't like RT comps RT @southbankcentre: Win a pair of tickets - just RT the comp message coming up #fantasticfridays7 hours ago from TweetDeck
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@cgovias righto, ta7 hours ago from TweetDeck
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@brrdatplay sounds like work is going well! See you at gamecamp I guess?7 hours ago from TweetDeck
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Just bought my board @gamecamp ticket. last round of tickets sold out in 8mins - so be quick if you want to come! http://bit.ly/a89joT8 hours ago from TweetDeck
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@peterjlaw can't see - it's subscriber only27 hours ago from TweetDeck
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@peterjlaw RT @guardianmusic: Ouch! Alexis Petridis thinks Hurts spent too long on back story, not enough time on tunes http://bit.ly/d47YPK27 hours ago from TweetDeck
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@NameInAHat saturday btw29 hours ago from TweetDeck
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@NameInAHat see you there! We're alehouse, 5.30pm - come and do the quiz. It'll be AWESOME!29 hours ago from TweetDeck
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Bears + YouTube = a whole lotta a fun going on http://bit.ly/a7pRmO great usage of a fairly dry platform29 hours ago from TweetDeck
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Looking forward to @love_aestival at the weekend! I'll be running our infamous interactive quiz: http://bit.ly/bYrNaT29 hours ago from TweetDeck
Posts
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August 26, 01:11 PM
“Social games aren’t new–they’re just games you play with other people”. Jon Radoff explains in his beautifully designed “History of Social Games” going back from 5000 years ago to the present day.
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July 08, 12:06 PM
The Conspiracy for Good #cfg is a pilot game/story/something-a-bit-different that I’m working on. It’s pretty innovative - Heroes’ creator Tim Kring is writing the plot with Company P who make games, with Nokia supporting the technology and enabling everything to happen. The whole premise is around “gaming for good” and the project will support charities including Room To Read and the Pearson Foundation - building 5 real-world libraries in Zambia will be interwoven into the story.
The story started in Africa and now it’s about to land in London… There’s 4 actions happening that you can be part of - you’ll try and sneak around the city avoiding the evil Blackwell Briggs security and use Nokia Point & Find (provided) to find location-based clues. Sign up now, as places are filling up fast.
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June 24, 06:02 AM
Just add points? What UX can (and cannot) learn from games…
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June 24, 05:26 AM
Love it. Two mins from my house in Homerton. Looks no different to now.
2 girls, Wyke Estate E9 1987
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June 14, 04:49 PM
.@justdoit: A climate change tragicomedy featuring 3 organisations, 2 loose affiliations & 1 domestic extremist. No longer Swampy-driven clichés, activists are now people we all know - your neighbour, a friend’s brother, your mum! This new trailer shows a few snippets of the upcoming film, created throughout 2009 leading up to Climate Camp, to promote its new crowdsourced funding campaign to get the film edited and launched by 2011.
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May 27, 06:31 AM
.@artangel & @V_and_A Late feat the twitter typewriter @typertweet
Friday 28 May 2010, 18.30–22.00, Admission free
Dressing up, summery drinks in the garden, giant speed scrabble, crossword hunts, legendary Peachy Coochy presentations, DJs and films. Inspired by Artangel’s The Concise Dictionary of Dress now running at Blythe House, the V&A’s working store of its collections,the evening plays with ideas about the meaning of words, collections, dress and how we feel about what we wear…
Typertweet, Grand Entrance
Interact to make a live dictionary! Typertweet sets out to overcome the transience of online communication and make the actual message important again. The unique typewriter has been programmed to turn digital real-time messages from twitter into the printed word. Your tweets will become a crowd-sourced dictionary of new definitions of the words from The Concise Dictionary of Dress which are: ARMOURED, COMFORTABLE, CONFORMIST, CREASED, ESSENTIAL, FASHIONABLE, LOOSE, MEASURED, PLAIN, PRETENTIOUS, TIGHT.Add your own definition or usage of one of the words by simply sending a 140 character tweet to @typertweet and add the hashtag #vamlate at the end.
For example: @typertweet PLAIN: without whipped cream, icing, cherries or chocolate sprinkles #vamlate
Typertweet concept, hardware and electronics by Benjamin Tomlinson
Twitter integration by Greg Reed
Event concept and management by Katy Beale
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May 17, 04:02 PM
Beautiful Oregon indie-folk sounds of Laura Viers accompanied by a stopstart animation featuring peachy fireworks and woodland animals toasting marshmallows. ahhhh… Apparently the song was inspired by a type of peach called July Flame.
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May 12, 03:56 PM
My recent article in Arts Professional commenting on digital access in the arts, talking about Tate, Arnolfini, MuseumNext and Art of Digital, and how to set up an engaging and inclusive process to get arts organisations up to speed on the social web.
- May 04, 05:50 PM
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April 27, 11:17 AM
Filmed on Hackney Marshes, evoking the dreaded cross country run of our youth, this muddy video for The Temper Trap’s single Love Lost makes shivers down the spine with the Yorkshire sounding teacher hollering “round t’wood - Colliers Wood - past the farm and back in 30 minutes. you got it? - now get on with it!”
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April 22, 10:56 AM
The pot hole gardener: the green antidote to the lumps and bumps in our roads. East London cyclist Steve Wheen featured in the Metro this week, planting flowers in potholes as a protest to the state of roads. His website the pothole gardener has had 25,000 hits in its first month. People are happily suggesting new locations for these mini - and often very temporary - gardens. ‘I am following up some suggestions. One is that I try and turn Edgware Road into Kew Gardens,’ he said, somewhat ambitiously, ‘Now I can’t stop looking at potholes wherever I go.’
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April 21, 01:07 PM
Have pop stars got too big for their boots? Watch LCD Soundsystem get ritually humiliated by pandas whilst singing about “Drunk Girls”. Reminds me of the scene in Gremlins when the “bad ones” take over the town. There’s no putting pandas in the food blender in this video from Spike Jonze though.
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April 19, 09:21 AM
Challenge: Be the manliest Foursquare user
More great work from Poke… I still don’t get why/how Foursquare enables you to check in places when your GPS doesn’t match….
Prove you’ve been to the manliest guy-den by checking in to the most eye-catching venue. Have you been to B&Q recently? Or a burlesque parlour? Or a prison?
Here’s how you do it…
#1Download the FourSquare app
#2Become our friends by clicking here
#3Check into…
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April 15, 06:35 AM
We tweet whilst we watch TV. Starling launches social TV to build on that idea.
The app will showcase streams of comments from a user’s friends and the wider community around any given show and will allow rating via a star system a bit like Digg.
A Mobile Entertainment interview with Starling CEO’s Declan Caufield states an Ofcom stat that 90% of Britains use their phones while watching TV. It’s another layer to vent our amusement/shock/anger/sympathy (delete as appropriate whether watching Question Time/election coverage/Masterchef/American Idol).
Starling sees programme makers of the future tapping into the conversation and bringing it, real time, into the show. Wisely it will use facebook and twitter logins, with an iphone and ipad version in alpha and android version out soon.
Confirming the validity of services such as Starling: Chloe Sladden, Twitter’s director of media partnerships, talked about how “real time engagement is changing content” at the MIPTV conference on 12 April.
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April 14, 09:01 AM
Presentation from WeAreSocial’s @simoncollister on third sector social trends - moving on from broadcast structures to networking.
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March 29, 09:43 AM
Monitoring Social Media bootcamp coming up this Weds. Looking forward to hearing Marshall Sponder (self professed web metrics guru and the only peson I’ve met who actual fits the title). I’ve high expectations for a really hands-on useful conference, that will forego all the usual basic fact wowing of social media and just get right down to telling us how we can develop the best monitoring and evaluation processes. Here’s my write up on the last monitoring conference I went to held by Our Social Times.
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March 29, 07:21 AM
@ciaranj made a beautiful, professional looking infographic, inspired by my comment on this digital buzz blog post about infographics. I’ve had to blog it to make sure it’s down on (digital) paper forever. The comment was, of course, “Did you know that 99% of infographics are made about social media and that 9/10 people surveyed thought that they would be seeing more infographics in 2010?”
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March 25, 05:19 AM
Data is beautiful. Ad agency Wieden+Kennedy’s new “data range” of jewellery inspired by graphical data - such as the graph for gold prices since 1979. A planner noticed that the data could be seen as something quite artistic and suggested making necklaces from the patterns that formed.
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March 24, 01:22 PM
Facebook causes syphillis! As reported in The Telegraph, Metro, The Sun and the Press Association. Dr Petra dispels the myth for us. Oh - we’re safe, it’s only in Teeside. Carry on as before.
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March 22, 06:00 AM
Twitter growth (now 10 billion tweets in total) infographic from @mashable Looks like 2010 is going to be the year of the infographic!
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March 18, 06:00 AM
Tate tweets: a short article I wrote for Arts & Business about Tate’s tweeting practices. I was restricted on space, and would have loved to add what happened next - the creation of a new role of a Digital Communications Manager, which Jesse Ringham started in post in January 2010. In his dedicated digital role, he’s been able to up the resource on twitter, plus look at a somewhat neglected facebook fan page and correlate the content across the two platforms. His main remit at the moment is developing the e-comms platform - driving sales, on a marketing proposal that combines all online channels and will be evaluating spend – comparing offline with online – in terms of traffic, ROI and datacapture.
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March 09, 11:23 AM
Chat Roulette - a guide explaining all about the random global webchat connector - popular amongst teens, perverts & the curious. Casey Neistat explores it so you don’t have to. Will you be “nexted”?
- March 08, 08:06 AM
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March 05, 04:15 AM
Brilliantly complicated cause-and-effect video for the OK Go single, This Too Shall Pass, coming after the contraversial decision of their record label to not allow sharing of their previous marching band themed video. This resulted in an open letter from the lead singer trying to explain the situation to a storm of enraged fans - basically the reason was something about EMI, contracts and money.
This new video has a sponsorship deal set up with State Farm so their record label still makes cash even when the video is viewed outside of youtube. A taste of things to come?
If you like their visual style, check out their first video filmed on treadmills (yes - in 2006! Before Berocca ripped them off). If you watch the cause and effect video closely, you’ll see an ironic reference to the treadmills video showing on a TV that’s smashed with a sledgehammer.
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March 04, 05:00 AM
Remember Speak n Spell, Rolodex & ViewMaster toy? Nokia teamed up with V&A to create a set of (nostalgic yet pointless) 80s inspired hacker culture treatments of the new N900 PUSH.
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March 03, 04:30 AM
Crumpled City Maps are soft, yet hard-wearing, waterproof and meant to be creased and crumpled. Perfect for cyclists, I’d like to see the newest London Cycle Route maps printed on these - I’d pay for a copy!
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March 02, 04:00 AM
Information is beautiful: The Guardian’s BBC-O-Gram showing BBC spending in an easily digestible format. A response to the recently announced cuts including the binning of the fantastic digital radio station 6Music and being told to stop buying in content like gripping drama Mad Men. Click to see more detail.
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March 01, 07:43 AM
Live twitter visualisation from @stamen design of the Vancouver Winter Olympics 2010. Check out their other live twitter streaming experiment for MTV Video Music Awards in NY where Kanye West and Asshole were trending topics for a while - these words were pulled out before it went live on TV…
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February 18, 10:33 AM
TED 2010: Blaise Aguera y Arcas from Microsoft Live Labs talks about their new augmented reality maps - a live concept in AR with a geo-location aspect.
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February 17, 05:22 AM
Print your own paper with the newspaper club
With nod to the blog paper, the newspaper club is currently testing in beta. It taps into the idea of merging the online and the offline - being aware that although digital content might be expanding at an exponential rate, people still love to hold a chunk of printed paper in their hands. I’m intrigued by the possibilities of pay per page printing (rates go down the more copies you print, natch) and aggregating the best content from the web to read at your leisure - preferably on Sunday morning, in bed.
It is funded 4iP and made by those creative people at the Really Interesting Group who are into “post digital thinking”.
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February 04, 06:28 AM
Fun Theory: I’d seen the musical piano stairs, but just caught this brill bottle bank arcade (Volkswagen initiative)
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February 03, 06:51 AM
Architect Keiichi Matsuda gives us a very imaginative (and slightly scary) take on augmented reality. Is this the way we are heading?
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January 29, 05:11 AM
Lego creates an online community - Lego Click - with this lovely animation. The website is fun and stylised into a lego world, though I’m perhaps unsure how the viewer contributes at the moment - maybe this is coming. Content interlinks between twitter, facebook and iphone app.
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January 22, 05:33 AM
Spot on stats and predictions on next generation media and its consumers, presented in a sharp way from digital marketing agency Harvest Digital
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January 19, 04:54 AM
CultureLab 2010 Youth Trends Report
“CultureLab monitored social media chatter during the last quarter of 2009 to get a grasp on evolving trends. We also conducted in-market explorations in Houston, Atlanta, Los Angeles and New York. Finally, our Trend Summit in December was a success and helped us glean even more about the trends expected to make an impact in 2010! From lifestyle, technology, media and fashion to music, politics, consumerism and street culture, we explored it all. We’re pleased to bring you CultureLab’s Top Ten list of the areas we believe will be noteworthy and notable among the “New” general market — the young adult, hyper-fragmented, tech savvy, diverse and cross-cultural group of consumers. Enjoy!”
CultureLab Trend Summit from Philip Moore on Vimeo.
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January 11, 09:17 AM
In late 2009, TrendsSpotting asked key social media influencers to give them their take on 2010 - in only 140 characters. Here’s the best.
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November 19, 10:36 AM
The Death of the Blog Post
Smashing Magazine present some brilliant examples of bloggers smashing the barriers of blogging with blogazines…
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November 18, 07:35 PM
Monitoring Social Media 09 #msm09
Scanning through my pages of notes from yesterday’s Monitoring Social Media Conference, I know that the conference producers did something right. Highlights for me were:
Katy Howell from Immediate Future who captivated the audience, referencing Greggs the baker and Compare the Meerket campaigns. She was very clear with her recommendations about reclaming accounts and making sure you define which social media sites are official/unofficial.
Celia Pronto from STA travel gave a case study on their integration of social media and UCG into their website STATravelBuzz which offers anyone who’s booked with STA a “starter guide” to social media and gets them creating their own content which is then aggregated to the website. Another great tool - they match up people with questions with people with the info - therefore becoming the go-between rather than the company with all the answers.
Giles Palmer from Brandwatch was a energised Duracell bunny in the mid-afternoon slot, sporting a Movember tache, he talked through the definitive processes of what we were all there to hear about - “monitoring” social media. His steps were: Gather (crawl or buy in), Search (rank by relevance, create streams), Analyse (inbound links / author tags), Check sentiment. His recommendation for measurement of sentiment was, put very simply - small volumes: crowdsource; large volumes: use bots.
Sentiment seemed to be a key word coming up around analysis and Marshall Sponder went into more detail about this (he stepped in last minute, so his presentation was even more impressive). Now things ramped up toa techy pace that everyone appreciated. He quoted the Forrester Wave report and confirmed what other speakers had been saying - a stat is not an insight, you need to drill down into the stat to get the insight. He stated that there are currently no standards on sentiment - positive, neutral and negative and the only company managing sentiment properly is Crimson Hexagon. He argued that in “most social media platforms are not capable of advanced semantics analysis or meme clustering”.
@jennielees was liveblogging from the event and wrote an some an excellent summary post of the event, which I can’t even try to better.
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October 28, 10:53 AM
UK Social Media Usage
I’ve been doing quite a bit of work recently trawling the internet for up to date demographic and usage stats on different social media platforms and have just found this blog post from Xposure which looks at UK stats - brilliant resource as most sites, including Quantcast, just reference US and global stats.
I’ve found out that UK participation in social networking usage is the highest in Europe, with 24.9 million unique visitors – 78% of the total UK online population – now belonging to the country’s social networking community, rising to 90% for those aged 25-34 with an internet connection.
Figures gathered by monitoring service Nielsen show that social networks are more popular than email. They state that there has been major growth in Facebook over the last year, a subsequent decline in Myspace and that Twitter has exploded onto the scene.
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October 19, 05:57 PM
The Science Museum follows "proactively" on Twitter
Peer Lawther, Science Museum London’s Senior Online Marketing Executive explains their twitter methodology (@peerlawther @MuseumID)
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October 16, 05:03 AM
Social Media is changing the way brands and consumers interact with each other, and therefore changing the the advertising industry - Social Media “guru” Erik Qualman explains.
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October 14, 09:44 AM
The digital world is gratifying our real-time urges
In June, Trendwatching.com told us that FOREVERISM was in vogue. Now they are pushing us to look at how everything is current is being satisfied in numerous novel ways, with the online world showing the way forward.
Their definition:
NOWISM | “Consumers’ ingrained lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences. Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak. As a result, expect your brand and company to have no choice but to finally mirror and join the ‘now’, in all its splendid chaos, realness and excitement.”
Posts
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September 02, 09:36 AM
The Festival Quiz comes to Aestival
Deep in darkest Suffolk, a tiny festival will emerge from the undergrowth for the first time this weekend…
Aestival is a mini-fest for friends and friends of friends, channelling a very friendly and inclusive vibe. Everyone (yes, everyone!) who attends has to contribute in some way – be it performing, serving on the bar, running a fete stall or spinning the roulette wheel in the make-shift casino.
With camping in the grounds of a Tudor Manor, the festival is a million miles away from many other overcrowded and brash festivals. The food is locally sourced, there are loads of regional ales and beers to try and everything is run on a not-for-profit basis – any proceeds raised will go to Barnado’s.
We’re looking forward to the eclectic line-up, including Pixelh8, Public Service Broadcasting, Lulu & the Lampshades, and the Hackney Colliery Band.
The Quizzer Sisters will be running an especially festival-themed quiz on Saturday night, 5.30-7pm at the Alehouse. See you there!
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August 06, 12:31 PM
Ping Pong Bingo – Weds 11th August 2010
It’s official, Bingo is a sport! Join real-life sisters and bingo
aficionados, Ruth & Katy, for some Ping Pong Bingo fun. Training will
involve swift arm lifts, scribbly hand movements and shouting “bingo”.
Can we get Bingo into the Olympics? We can damn-well try. In fact,
make it a Bingo/Ping Pong duathlon! Pingo for the Olympics!NY Times thinks it’s great
Spoonfed likes it tooWednesday 11th August 2010 – 7.30pm for 8pm start
£1 a game.
Free Ping Pong tables available after the Bingo for budding Pingo players.
Ping Pong Parlour, 7 Marshall St, Soho, London, W1F 7EH (a pop-up ping pong parlour open 14th July-14th August 2010)
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January 18, 11:21 AM
Article on the pub quiz in BA highlife Magazine
The Quizzer Sisters have been included in a roundup of alternative quizzes in London! We’re happy for British Airways Magazine to use our strapline about “reinventing the Great British pub quiz” to their “global readership of 2.4 million”. Most certainly. For our next gig, the Maldives please…
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December 03, 04:56 AM
Crimbo Bingo @ Folkaoke Christmas Special
Rejoice one and all, for the festive season is upon us once again and as an extra little stocking filler, the legendary Folkaoke present the return of their Christmas Special!!
A night of sing a long entertainment featuring the UK’s No.1 folk/karaoke outfit backing YOU as you holler your way through pop classics old and new.
Featuring a selection of the greatest Christmas hits of all time as well as stand up comedy from special guests and The Quizzer Sisters soon-to-be-legendary Crimbo Bingo!
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November 23, 05:06 PM
Crimbo Bingo @ Wills Moody Jumble Sale
The Quizzer Sisters return with a brand new revolving BINGO CAGE and enough naughty numbers to get you bingo hounds abuzzing.
We’re very proud to be hosting Crimbo Bingo at the infamous Wills-Moody Rock’n'Roll Jumble Sale
Polish those baubles, jingle those bells and let the countdown to Christmas begin!
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November 09, 11:49 AM
The Winners and Losers Quiz
Quizzer Sisters Ruth and Katy will have you in stitches digging deep into the failed pop careers of soap stars, the fashion trends that were never meant to be and the those Tomorrow’s World gadgets that never caught on.
Will you be a winner or a loser?
Amazing prizes on offer: gig tickets to Scala, Fabric & Bush Hall & rounds of booze!
Sunday 15th November, 7-10pm
The Black Door (upstairs at The Fellow) 24 York Way, London, N1 9AA
Posts
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April 01, 09:08 AM
UPDATE!
There's been a lot going on behind the scenes of Hackney Antics towers. A new wordpress theme is being developed by WP expert George Wiscombe (him of handgloves theme fame) which will aggregate content from loads of great London sites. The new blog will include up-to-date news, events and other interesting stuff like Hackney themed tweets and photos on flickr.
Confirmed contributors so far are: Londonist, Hackney Cyclists, Hackney Podcast, Hackney Citizen and Dalston People. More tbc... Get in touch now if you'd like your Hackney blog included in the feed! Contact hackneyantics [at] gmail [.] com -
January 22, 07:48 AM
HELP!
Can you help? I want to make this the best, and most inclusive blog about Hackney. Covering topics from buses to fashion, schools to chipshops, recyling to cycling, parks to playgrounds, pubs to shopping, music to theatre, cooking to digital... you get the picture. Everything that's relevant to YOU!
Would you like to write a few lines about something that's happening in Hackney, or a story that inspired you or a photo you took somewhere in the borough?
Email me: katybeale [@] gmail [dot] com if you'd like to contribute, occasionally or often. -
September 22, 11:45 AM
Hackney going green
Transition Town Hackney is part of a softly softly movement gaining momentum across the country. It aims to link up local people in the discussion and progression of sustainability and thinking local. The TT Hackney Ning site has a very helpful and complete calendar of upcoming events and workshops around the theme of sustainability.
Get discussing
Coming up this week is Hackney Green Drinks - an informal meet-up for to chat, debate and network around others interested in environmental and sustainability issues. Thursday 24 September, 7pm @ The Pembury Tavern, 90 Amhurst Road, E8 1JH
Give away something to get something
Clear out you Autumn wardrobe and swap your clothes at a "swishing" event in Ryan's Bar, Stoke Newington on 4th October, 2-3pm.
Get listening
TT Hackney host a free monthly talk at the Arcola Theatre (it's mission to become the world’s first carbon neutral theatre and also hosts monthly Green Sundays). This month's talk is from Rowena Ganguli from The London Orchard Project on 19th October, 7-9pm
Get moving
Mend that bike at the Hackney Cyclists workshop in time for the rainy weather! Sessions every 2 weeks. -
September 20, 06:53 AM
Monkey Tree House
If you're not exiting London for the last of the Summer festivals this weekend, then pop into the pop-up treehouse bar on Brick Lane.
Monkey Shoulder, the Scotch whisky brand, have created a ‘secret hideaway’ in Ely’s Yard, Truman Brewery for 4 days only.
Keep yourself amused whilst sipping cockatils by playing Snakes and Ladders and Backgammon. Not your usual type of board game though - the boards and tables have been carved into the wood of reconditioned whisky barrels. Excessive? Nothing is too much for your Monkey Shoulder punter obviously.
Open 10th Sept, going going gone 13th Sept. 12pm-9pm.
Truman Brewery. Free entry.
[thanks to http://www.domesticsluttery.com/ for the tip off] -
August 10, 08:16 AM
New Hackney Podcast available
photo credit and some more fantastic photos of the Mill
Edition 13: Dog walkers, mushroom sandwiches and the Dalston Mill
Hear early morning stories from the dogs and dogwalkers of London Fields, listen to London Review of Breakfasts editor Malcolm Eggs searching for the top brekkie ingredients at Stoke Newington Farmers Market.
Plus a review of the Dalston Mill [modelled on land art artist Agnes Denes’ New York "wheat field" work of 1982] which recently hosted music, food [bread made from flour ground from the wheat from the field], art and theatre in a windmill designed by the architects EXYZT, located just off Dalston Lane. The mill has had coverage in The Guardian and is linked to the thought provoking Radical Nature exhibition at the Barbican. -
August 01, 08:40 AM
Something wicked this way comes...
Hackney Wicked - the visual and performance art festival in the artist-hub of Hackney Wick - launched last night in a blur of private views, bunting, BBQs, music, and panoramic views of the Olympic site.
Highlights of the exhibitions and open studios for me were the Nomadic Collections at the Museum of Hackney Wick and Rosie Emerson's work in the Peanut Factory (she was giving away free peanuts at the private view last night!).
Today, get local at the village fete (12-10pm) with more traditional games and larks alongside artist stalls, live music, dog racing, raffle, bunting, home-made food. Gavin Turk is making a guest appearance! This evening, I'll be heading to Incounter at the Counter Café with live performance and video.
The highlight of Sunday has to be the coracle regatta - a race on the river of small circular boats which look very difficult to steer! Take the easy option and watch with a beer in your hand at Eaton Mission Boat House. There's also a musical flashmob happening at 2.30pm on Dace Rd and the traditional Burning of the Wicker (or should that be Wicked?) Man at dusk in a secret location (hang out at the Main Yard to get in the know).
Hackney Citizen have come up trumps and written a comprehensive review here and Saturday's highlights here. Maps of the area are available online here and paper versions are being given out during the festival. - July 14, 06:42 AM
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July 09, 03:35 PM
Cycle tour around Hackney's swimming pools
Join in a Hackney Society organised tour around the borough's historic swimming pools by bicycle. Simon Inglis, co-author of Great Lengths: The Historic Indoor Swimming Pools of Britain will lead the tour around King's Hall, Pitfield Street Baths, Haggerston Baths and finish with a swim at London Fields Lido.
All swims are FREE, except London Fields Lido. You'll need a bicycle to travel between pools. Contact the Hackney Society for more info or if you need to borrow a bike.
Meet 2pm, Sunday 12 July 2009, at Kings Hall, Lower Clapton Road, E5 0NU
Click through some great photos of historic swimming baths around the UK on The Guardian website.
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June 30, 05:30 PM
London's best picnic spots
[image: http://sandpond.org/images_1930s_40s/picnic_lane_1932.jpg]
The current issue of Time Out sings of the joys of outdoor eating in London's green spaces, including our own Vicky Park. Plus the best outdoor dining spots in London, including the Pavilion Cafe in the same park which does the best breakfasts around (with a price that reflects the organic tag). Think steaming cups of tea -fresh herb, loose leaf or builders, bitter hot coffee, spanking fresh organic eggs, portobello mushrooms, home-made baked beans and doorstep toast. See London Review of Breakfasts if you need more confirmation.
This week's mighty TO also a has a picnic essentials shopping list including: pickles, artisan bread, ham, stinky cheese and quiche. I would have added in lashings of fizzy pop, salt n vinegar crisps, homemade scotch eggs and plenty of cake!
The London Paper also lists it's favourite al fresco eating spots this week - though none in East London.
Please feel free to comment on the best picnic spots in Hackney, or indeed London wide... -
June 16, 06:59 PM
Hackney's mole man
First highlighted in Iain Sinclair's Hackney: That Rose Red Empire book, now appearing in on the cusp culture blogs such as Don't Panic, the Hackney Mole Man comes at large. He supposedly worried Hackney Council with his tunnel obsessed ways and now seems to becoming a bit of a local celebrity.... See here for their review -
June 16, 12:18 PM
Fried chicken tonight
A London blogger family has created a "user reviewed fried chicken mapping project", to showcase and name'n'shame the greasy delights of our city.Only South London chicken haunts have been geo-located so far, with Morley's tagged with the text "Usually have fresh chicken around 7pm, benches outside if you feel like eating alfresco in the picturesque surroundings of elephant and castle" and the quaint sounding Chicken Cottage in Borough with "Open quite late ... can be quite tempting to jump off the bus and grab a bite. Beware of drunk girls."Anyone can add to the map. Currently, Hackney has no tags. This does not match my experience of the Hackney streets, riddled with chicken bones and neon signs. Go forth and geo-locate! -
June 02, 08:32 AM
Hackney scenes on Guardian website
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June 02, 08:32 AM
Vintage Scrumble!
Inspired by the infamous Berlin vintage weighmarts, the East End Thrift Store hosts a massive vintage clothing jumble sale this weekend... FILL A BAG FOR £10 or £20! bargain!
6th/7th June, 10.00 - 19.00
UNIT 1A, WATERMAN’S BUILDING, ASSEMBLY PASSAGE. E1 4UT 020 7423 9700
Whilst you're in the vintage mood, check out Queens of Vintage or Making Good Use for further inspiration and thrifty ideas. -
May 19, 04:34 PM
Hackney Online Car Boot
Supposedly Hackney Bookoo is "soon-to-be HUGE, wildly popular online car boot sale extravaganza for Hackney". Interestingly, it's most popular item currently is a leopard print lamp.
Personally I prefer the free love of freecycle, but we are in hard up times... or maybe not, if leopard print lamp popularity is to go by... -
May 19, 04:51 PM
Hackney Wick Guerilla Gardening
http://hackneywickgarden.blogspot.com/
Let's get planting. I like the idea of a seed bomb. Seeds not Bombs indeed. -
May 16, 05:58 AM
Village Fete in Hackney
For all those of us city-dwellers who secretly aspire to be part of a rural community with all its rose-tinted highlights of WI sales, green rolling fields on tap and a quieter pace of life, the bunting comes to Hackney this Sunday with the Well St Common May festival.
Full with traditional treats such as the annual dog show, cake bake off, football tournament, teas and bric a brac. It also brings the fair into 2009 with a clothes swap shop, grass track cycle racing and kids show. It really is lovely day out and there's the gorgeous pub The Britannia nearby for a post-fete tipple. Real ale of course. -
May 08, 08:15 AM
Free late openings tonight
Part of Time Out First Thursdays , highlights tonight include a Hale's Gallery private view (6-9pm) of Andrew Bick's third solo show with the gallery and Limoncello's "The Little shop on Hoxton Street" (6-8pm) - a retrospective of all of the artists who have had solo shows at No.92 Hoxton Street since 2003, to mark the move of Limoncello to 15a Cremer Street. Party afterwards at The Birdcage, 80 Columbia Road.
Bistroteque jumps on the First Thursday bandwagon with a post-gallery cabaret. The party starts at 8pm with 100 free posters from photgrapher Brett Lloyd available at the bar, first come, first served. See Facebook for more details.
The V&A Museum of Childhood also has a special late opening tonight - just for adults! Showcasing a new exhibition of Roald Dahl and Quentin Blake's work. They promise an evening of snozzcumbers and frobscottle, with games and trails, possibly with a glass of wine thrown in. Sounds like the perfect recipe for evoking some childhood memories. -
May 03, 05:14 AM
Spring Shoots & Salads
Today (Sunday 3rd May, 1-4pm) in Springfield Park, the local Organic Fruit & Veg Box Scheme, Growing Communities, is hosting a free swap and sale for organic seeds, seedlings and young plants. Bring any extra plants you have and swap them too, whilst supping tea and eating cake for sale. Get a tour of their allotment site next to the park where they grow all the salad bags for their box scheme. I love the fact that my salad is grown in Hackney.
There's a fab cafe in the park, perfect for a late brekkie or lunch, serving up lots of salads and turkish breakfasts. [their website does not do it justice]
For those South of the borough, you can take a walk up the River Lea to get to the park, where a large marina of boats has it's own allotment and community. -
April 27, 06:33 PM
Ian Sinclair + old Super 8 footage of Hackney
Tour of Hackney new and old showing how its change over the years, its asipirations and its people.
By Shehani Fernando - April 27, 06:11 PM
- April 18, 05:53 AM
- April 16, 10:28 AM
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April 05, 09:25 AM
New East End pubs ahoy!
It's been a week of moderate to somewhat high level drinking.
Spent some quality sunshine time sat in the beer garden of the newly done up (last Oct) Brittania Pub on Victoria Park Rd. Kid and Dog friendly, with loads of space inside and out. Great mix of people in there too. Good range of beers and some ales. The food is apparently excellent - I just sampled the chips which were lip burningly good. There's also a function room upstairs bookable for parties. I am loving having a decent local at last.
Further west, The London Fields has been reinvented and reborn. It is now owned by the same people who run the Cat & Mutton I think. It was incredibly rammed with London Fields trendies, but bumped into some old friends which made it all good and the beer was marginally better than the Dolphin's. -
March 19, 07:32 PM
New local eco network
New area group just started up that aims to change the world one local leap at a time... Missed the first meeting tonight, but maybe see you at the next one? Transition Town Hackney -
March 01, 02:51 PM
Farm frolics and Docklands history
A lovely afternoon was spent at Mudchute City Farm, feeding the cows hay and checking out the little piggies/sheep/chickens... the panoramic view of Canary Wharf was only dwarfed by the deliciousness of the cakes and lunches there. The cafe is pretty new and does excellent all-day breakfast fare, with loads of toys for kids, and an outdoor space for eating situated just far away enough from the horses stables that you can enjoy your meal.
A short DLR ride to West India Quay - probably the easiest way for a child to pretend that they really are the train driver as you can sit right at the front! - is the Museum of Docklands. It's a bargainous £5 for a year's entry ticket (and free entry for kids). We did a whistle-stop tour of the very large flowing exhibitions of the history of the Thames, its docks and the tranformation of East London. There's also a special show on about London, Sugar & Slavery - I would have loved to have spent longer in if the 3 year old hadn't been dragging me to the free "Mudlarks" section with soft-play, sand & water and other fun things. The bookshop had a fantastic selection of East London literature - I bought Rachel Lichtenstein's On Brick Lane - and some gorgeous woven percussive shakers in bright colours.
Profile
Katy Beale
Summary
- "The Art of Conversation" at the AMA Annual Conference 2010
- “Self promotion in a digital age” for London College of Fashion
- "What next? Trends, innovations and best practice in social media” at MuseumID "Museums & Social Media" Conference 2010
- “Making the most of Social Media” for London College of Communication
- Panel discussion on viral marketing and social media at The Guardian Changing Advertising Summit 09
Katy spent 6 years at Euro RSCG KLP working on global marketing strategy for brands such as Smirnoff, Guinness, Phillips, Orange and Carling, creating experiential and digital campaigns targeting youth markets.
She worked for Kinetika, an Arts Council RFO, as Communications & Development Manager, securing the London 2012 Inspire Mark and successfully gaining the LDA 2012 London Cultural Skills Fund for national projects.
In a freelance capacity, she has worked for the South Bank & Bankside Cultural Quarter on an integrated marketing campaign introducing local families to the museums and attractions along the South Bank, creating an ambassador scheme and a legacy of a social enterprise.
She was selected to be placed in the role of Marketing Associate at Tate galleries on the Arts Council funded Cultural Leadership Programme. She led on developing and diversifying youth and families audiences, whilst heading up the social media steering group and various social media platform working groups.
Experience
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Jun 2010 - Present
Strategist / Planner (freelance) / Hyperhappen
Client: Nokia
Strategy, client liaison and implementation on innovative new transmedia project "Conspiracy For Good" working with Heroes' Tim Kring and ARG makers Company P -
Apr 2010 - Present
Strategist / Copywriter (freelance) / Story Worldwide
Client: Janssen-Cilag (Johnson & Johnson)
Concept creation and copywriting of 8 module training programme including web basics, social media, online branding, search marketing, online advertising, eCRM and content creation -
Oct 2009 - Present
Digital Comms Consultant for arts/cultural/third sector organisations / freelance
Various clients: Camden Arts Centre, Museums & Heritage Show, Crafts Council, Science Museum, Oxfam, Arts & Business, Arts Marketing Association, Arnolfini, Mission Models Money, Enterprise Centre for the Creative Arts (ECCA) at University of the Arts London, Museum-ID magazine, MuseumsEtc Magazine, Arts Council : “Art of Digital” & Cultural Leadership Programme
- Leading talks and presentations on social media
- Developing creative ideas, games and campaigns
- Recommendations for strategic development and training
- Setting up bespoke monitoring systems for social media platforms
- Creating guidelines for blogs, twitter, youtube, facebook, ning and flickr and running practical workshops
- Writing articles and papers on social media and its relevance to the arts and cultural sectors -
Dec 2008 - Present
Trustee / Sound Connections, Rich Mix
- Board level responsibility for the largest youth music funding contractor in the UK
- Accountable for the organisation’s expenditure, recruitment (including leading interviews), staff structure and pay -
Mar 2010 - Jun 2010
Digital Strategist / Planner (freelance) / Poke
Client: Orange (UK & Global)
Development of consumer insight, social media guidelines, creative application ideas and monitoring for YouTube, Facebook and twitter -
Feb 2010 - Feb 2010
Social Media Strategist / Planner (freelance) / iris Digital
Client: Ballantine's 12 (Pernod Ricard)
- Researching and writing a digital toolkit for 50+ global markets
- Developing social media strategy (including outreach and influencing, PR, partnerships, content creation, digital marketing), consumer insight, planning activation, tracking and measuring success -
Nov 2009 - Jan 2010
Social Media Strategist / Planner / Other Creative Limited
Clients: London Development Agency, Royal Bank of Scotland & Farm Africa
- B2B & B2C social media strategy and implementation using blogs, LinkedIn, YouTube, Slideshare & Scribd
- Creation of wordpress blog and content schedule for agency’s own new business marketing -
Feb 2009 - Dec 2009
Marketing Associate / Tate
Part of the Cultural Leadership Programme funded by Arts Council England
- Chair of Social Media Steering Group – leading social media platform working groups, devising digital protocol and forming social media strategy frameworks across facebook, twitter, YouTube, flickr, itunes U, etc
- Increased @tate twitter followers from 10k to 26k in 6 months through delivery of content plan and calendar, tone of voice document and creation of working group
- Digital partnerships – Miniclip, Threadless, Anorak Magazine
- Devising and implementing strategy to attract and diversify core and priority audiences
- Briefing internal creative team and leading on through-the-line campaigns targeting youth, local communities and families
- Evaluation and monitoring, setting up effective market research on events (in conjunction with Audiences London)
- Reporting to Senior Marketing Manager and Head of Marketing -
Jul 2009 - Jul 2009
Social Media Consultant / Hackney Wicked festival
- Social media implementation for the Hackney Wick regional visual arts festival using twitter -
May 2008 - Apr 2009
Marketing Consultant / SOWF / South Bank & Bankside Cultural Quarter
Clients: Southbank Centre, BFI, Tate Modern, Imperial War Museum, National Theatre, Unicorn Theatre, London Eye, Thames Festival
- Summer 2009 marketing campaign, promoting 22 national arts organisations to local residents in Southwark and Lambeth
- Concept creation, successful pitch and delivery (including project planning and delegation)
- Management of delivery team and parent ambassadors
- Procuring, briefing and developing visual elements of the project (print, website, social media)
- Managing PR output
- Overseeing online/offline datacapture (with Audiences London) and identifying key learnings
- Reporting to Steering Group Panel of stakeholder organisations -
Jun 2007 - Feb 2009
Marketing, Communications & Development Manager / Kinetika
- Secured the London 2012 Inspire Mark and successfully gained the LDA 2012 London Cultural Skills Fund
- Marketing strategy creation and implementation targeting youth/community/tourist audiences, working closely with the young people’s group, The Kinetika Bloco, on specific campaigns
- Information architecture redesign of Kinetika website and initial design stages of new interactive website with digital design agency Cog for Imagination Our Nation project
- Managed national network of marketing contacts across 14 delivery partner organisations
- Ensured consistent PR message and secured media coverage online, in national and local press
- Overview of database management including expansion of newsletter subscribers by 200%
- Evaluation and monitoring overview of all projects and events
- Financial planning and budgeting up to £500,000
- Development and management of Comms Dept to include web editor, interns, freelance staff
- Reporting to the board of trustees and Artistic Director -
Mar 2001 - Jun 2007
Senior Project Manager / EURO RSCG KLP
Clients: Orange, Diageo (Smirnoff, Guinness, Captain Morgan's Parrot Bay), Philips Europe, MTV/UIP, Coors (Carling, Red)
- Creation and execution of global marketing strategy across experiential and digital campaigns
- Leading a team, managing regular events worldwide, reporting to client
- Working with digital agencies to produce content for mobile and online
- Managing client brand managers across the world to deliver consistently key messages and campaigns
- Accountable for delivery of contract objectives including invoicing and budgeting (up to £800,000)
- Briefing and presenting creative identity, best practice collation & distribution
- Planning of press launches and PR campaigns, creation and distribution of press releases
- Trend watching & competitor research on brands, events, technology & the arts locally and globally
- Event programming - talent sourcing for global events, contract negotiation, procurement of licenses
- Event production - on-site event management, health & safety, risk assessment
- Regular pitch and client-facing presentation work – leading creative teams, focus groups, brainstorms
- Reporting to Group Account Director and Head of Euro RSCG KLP Entertainment division -
Sept 1999 - Jun 2000
Brand Ambassador / Sony Music
- Ongoing communication with Sony’s marketing, press and promotions departments
- Liaised with local & student press to gain maximum coverage for artists -
Sept 1996 - Apr 2000
Head of Publicity & Events / LSRfm
- Elected position, managing a team of 30 people
- Planned and executed PR and marketing campaigns over the student year
- Gained sponsorship from local and global companies (average £50,000 per term)
- Co-ordinated and programmed over 50 events
Education
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1996 - 2000
Leeds Metropolitan University
BSc (Hons) in Electronics, Media & Communications
Additional information
Latest checkin
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@j & a cafe (4 sutton lane)15 days ago in London, UK
Badges
Checkin history
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@j & a cafe (4 sutton lane)15 days ago
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@hyperhappen (159 - 173 St John Street)15 days ago
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@Victoria Station (Terminus Place)2 months ago
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2 months ago
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@Somethin' Else (Brunswick Place)2 months ago
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@hyperhappen (159 - 173 St John Street)2 months ago
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@The Daniel Defoe (102A Stoke Newington Church Street)2 months ago
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@hyperhappen (159 - 173 St John Street)2 months ago
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@Waitrose St John St (174 St. John Street)2 months ago
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@Betsey Trotwood (56 Farringdon Road)3 months ago