Passionate about marketing, communications & social media. I spend my days inspiring conversations & developing community on the Corporate Communications team at TELUS. Addicted to connection - online is my air. Blog. Tweet. Facebook. Eat. Sleep. Repeat. I love being outside and I'm addicted to endorphins.
A goal orientated communications professional who has garnered 9 years of expertise from some of Canada’s best companies. Often described as a web geek with a unique ability to see the big picture while maintaining deeply aware of every detail.
Deep understanding of emerging digital channels in relation to the broader media mix and of the relationship between online and traditional media. Passionate about blurring the lines between on and offline.
Strong understanding of consumer usage patterns and behaviours. Has achieved success in all areas of marketing, brand management, story telling, digital media, technology, e-commerce and client experience.
Passionate consumer of technology, an early adopter and pioneer in web, social and mobile communications. Words that come to mind when asked to describe me; passionate, analytical and driven.
The British Columbia Association of Integrated Marketers (BCAIM) is the only association in British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. It is the BC Chapter of the Canadian Marketing Association.
WXN's mentoring programs connect you with talented, ambitious and intelligent women to give you counsel on your personal and professional objectives. They create a supportive environment where you can exchange new ideas and gain experience from a wide range of professional women with both shared experiences and different perspectives. The mentoring programs promote and facilitate networking and provide ongoing learning and professional development.
A leading national telecommunications company in Canada with over 40,000 employees, $10.3 billion of annual revenue & 12.6 million customer connections. I lead team of four who support all business units to create TELUS' online communities & relationships.
Responsible for: social media strategy, corporate reputation management, governance, leveraging digital media for corporate communications including creating engaging & meaningful conversations as well as issues management. Drive strategic priorities and ensure that online, in-store & out-of-store experience is consistent & emotionally relevant for the customer experience. Executing plans for earned media initiatives & education opportunities. Developed and leads online influencer strategy to improve awareness of TELUS' strategic initiatives and amplify our reach. Embeds social within the organization to push innovation, content creation, engagement, online customer service & more.
Client experience via social media working with the operations team to develop, govern, manage & execute the national social media & web strategy. CE strategy drives the performance & engagement of the business to increase client loyalty, profitability & satisfaction. Since joining I have helped grow @TELUSsupport followers from 3,500 to more then 15,000. Lead strategy and launch of support model on Facebook. Leads a team of 30 to develop best practices, rules of engagement and voice training. In 2012 we were awarded most engaging support twitter handle in Canada.
Provide consistent listening & reporting on social media coverage. Lead vendor relationships, internal training/education on existing & emerging social media monitoring & engagement tools. Lead team to a cost reduction of over 50% on SM engagement/monitoring tools in 2013.
TELUS Passion for Growth Award - 2012
Prestigious recognition for exceptional leadership from Darren Entwistle, President & CEO.
Responsible for SoloMobile.ca rebuild and redesign to improve usability, navigation, streamlining online purchasing process and enhance self serve for current clients.
Utilizing a deep understanding of the traditional media mix and a solid knowledge of emerging social media trends I work to launch integrated campaigns for online + social media + in-store + traditional media.
Experience includes; interactive and online marketing, website development and launch, building mircosites, streamlining buy flow process, promotions, online communities, email campaign management, implementation of CRM systems, ppc/cpc advertising, blog strategy, web analytics, digital media and online client experience.
Produce sales brochures, posters, packaging, merchandising displays, sales center design, signage, and POS.
Daily life included copy writing, new product launches, PR, and event planning to support instore and e-commerce sales, and corporate objectives. Extensive experience managing partnerships and relationships, leveraging these to obtain funding and exposure for the organization.
Marketing and events for SLS Lighting and Light Resource
Sugoi Warehouse Sale 2012 Details:
Dates:
November 23 - 25
Hours of operation:
Friday November 23 12pm - 8pm
Saturday November 24 10am - 4pm
Sunday November 25 11am - 3pm
Location:
4084 McConnell Court
Burnaby, BC
V5A 3N7
The Scoop:
From triathlon to winter training, there's an abundance of cool gear for men & women of all shapes, sizes & athletic abilities.
What to bring?
Bring your patience (yes there will be lines), an umbrella (yes, there may be rain) and don't forget your wallet!
January 2012. I found a beat up and abandon old frame. Even though I'm not crafting (not to mention I don't enjoy crafting) I was inspiring to inject new life into it.
With the help from the dudes at Home Depot and a little chalk board paint my goal board was born. Since February 2012 this has been first thing I see when I enter my apartment and the last thing I see when I leave.
Angus Stone inhabits a Hipstamatic world in the self-directed video for his new solo tune 'Broken Brights'. It's a totally lo-fi affair, filmed in California's Redwood Forest with his partner, actress Isabel Lucas - and we've got your exclusive first look at the clip!
"We planned the trip when we first met and it was here we traveled together for the first time," explains Angus. "I thought I would bring along an old camera and capture some love along the way. With this old camera we didn't know whether it worked or not as it was film. We knew it clicked over but that was all we knew... so it was a great feeling to get the rolls back some months after and see the footage had marked our time in the woods as a love."
'Broken Brights' is the first song lifted from Angus' forthcoming solo record which will be out in July. In the meantime, get cosy with this brand new film clip.
| Whistler BC - photo credit monograms travel website |
| This photo actually comes up when you Google "dudes" - I'll take no photo credits on this one |
I don't have cable at home for various reasons, mainly I don't think there are many good quality shows and I don't have time to sit and watch TV. I never even used to watch music videos but over the past few months I've noticed some of my favourite bands releasing edge, artistic videos. Thought I'd share the music video of a song I'm loving right now "Fragile Bird" by Canada's City and Colour
Do you have big plans for the long weekend? I'm heading to Penticton with some girlfriends for relaxation, and winery hopping. If you have recommendations for favourite things to do or places to check out in the area let me know.
Just in time for Summer - huge Sample Sale!
Saturday, June 25
Recently I was asked to contribute to my friend Rob's blog. He wanted to help introduce his readers to some new music - click here for the post - he got 8 friends together and tasked us to compile a list of our top 5 albums from 2010.
| mid-hike photo shoot |
| he's so hard core |
| view from the top |
I'll admit it took me a couple weeks to digest... I'm on the list of registered runners for Miwok 100km Trail Race.
What did I just do?!?!
I'm sweating. Breathing heavy. I can't stop shaking my legs. I feel light headed and faint and sick! I just put my name in the Miwok 100km Trail Race lottery. I can't bare to think what will happen if I actually get in. Good Lord.
If you know me it will mean it's go time because if I "win" a spot in the lottery $160US will be charged to my credit card and I'll be running 100km.
Sample Sale
Thursday Dec 9th & Friday Dec 10th
1523 West 3rd, in the Cantech Building, Vancouver
Time: 9am-6pm
All sales are final, CASH Only
What you'll find:
"Are you going to be a wimp or are you going to be strong today?"
-Peter Maher
Well it was that time once again. The Paris To Ancaster was just around the corner and my training was not as far along as it was in previous years. I was about 400 km’s behind where I wanted to be. Then the flu hit and it hit hard as I lost an entire week [...]
We have been experiencing some cold weather in Ottawa lately and last night did not disappoint (-40°C). As I was preparing myself, I was debating if my Firewall jacket would be enough with the layers underneath. I was soon proven right. This thing is fantastic!!! We had a great time, frozen eyelashes and all. And [...]
Yesterday, Ottawa enjoyed the lowest high temperature on record for the last eight years, as we hit a balmy high of -22.8, with a low of -32, plus windchill. Sane people decided this would be a good day to plug in the car, watch movies, and order some pizza. I, however, decided to go for [...]
I’m always finding these long winter months tough, one because its dark so early and secondly its cold. In the last few months I’ve been up grading some much needed running and biking clothing. I recently was able to test out a few things in race mode at a local Lake Samish half marathon. I [...]
As 2012 draws to a close, I think back on what an interesting year this has been. I have had some great race experiences and a period of pretty disappointing injury recovery. This year I paced a marathon group for the first time, ran the Boston Marathon with a friend who was doing it for [...]
Had a great fall marathon season, from wind to flat to hills from h*ll to #20. My goal is to complete a marathon in all states so why not do some of them as trainers? Took Rhode Island on as a trainer by doing 20 miles running then 6 at a fast walk. Well, that [...]
My last triathlon of the summer was the Canadian Olympic tri in Ottawa. I had been training all summer, dealing with some lower leg issues that were finally going away. I thought to myself that this might be the race where I could actually start to test myself more. So I decided to give it [...]
Some races are run for PB, others for more personal reasons. A friend of mine recently asked me if I could help her complete a sub 1:55 half marathon in memory of her grandfather. He had always been an important presence in her life (being there on her first race) and she deeply misses him. [...]
2012 so far has been a busy year for me… but not an easy one. It all started last fall when I had tendonitis in both Achilles. Got treatment for this issue only to have another appear (hip, knee). Through it all I tried to keeps my spirits up thinking maybe this specialist will figure [...]
So I put my back out during a mountain bike race back in July, and nothing I did really made it better except time. TIme off the bike, off the trails, and off my stand up board. But four weeks was enough and I decided if I had to lie down on the board, I [...]