Responsible for SoloMobile.ca rebuild and redesign to improve usability, navigation, streamlining online purchasing process and enhance self serve for current clients.
Utilizing a deep understanding of the traditional media mix and a solid knowledge of emerging social media trends I work to launch integrated campaigns for online + social media + in-store + traditional media.
Experience includes; interactive and online marketing, website development and launch, building mircosites, streamlining buy flow process, promotions, online communities, email campaign management, implementation of CRM systems, ppc/cpc advertising, blog strategy, web analytics, digital media and online client experience.
Produce sales brochures, posters, packaging, merchandising displays, sales center design, signage, and POS.
Daily life included copy writing, new product launches, PR, and event planning to support instore and e-commerce sales, and corporate objectives. Extensive experience managing partnerships and relationships, leveraging these to obtain funding and exposure for the organization.