* Conducted market research as focus group, observation, individual interview, and questionnaire to understand of both the customer needs the market as a whole.
* Worked with Product Manager to identify marketing strategy and develop communication campaign.
* Assisted Product Manager in planning marketing to launch new product into the market with relevant support.
* Created advertising message based on customer insight.
* Developed communication plan in line with marketing plan.
* Worked with advertising agency in developing and executing marketing activities both ATL and BTL. (brochure, leaflet, installer manual, advertising, PR, website, local marketing activity, marketing event, marketing campaign, promotional material, booth, sales kits, exhibition, premium, sales promotion, press conference, press kits, etc)
* Allocated and controlled advertising and promotion budget for each product.
* Acted as Sales Representative to deliver the brand message (responsible for the modern trade and exclusive dealer across country)
* Managed training programs for Technical Support showing how to use the product properly.
* Monitored the effectiveness of all communication activities.