Karnchip

* Developed brands portfolio strategy to promote each brand position supporting the broader short and long-term marketing strategy
* Created brand activities (Above-The-Line and Below-the-line) to promote brand image and brand awareness.
* Controlled the consistency brand message to ensure that every brand contact pointscontributing the same brand message as “one brand one voice”
* Coordinated the implementation of Above-The-Line and Below-The-Line with advertising agency, graphic designer, and freelance.
* Worked closely with Media in developing media plan to maximize the impact on sale and brand awareness.
* Developed and maintaining good relationships with the media.
* Allocated an appropriate marketing budget across brand activities to meet sales target.
* Worked closely with sales and marketing team to ensure that every brand activities support sale target as plan.
* Monitored the effectiveness of all brand activities.
Promoted Nawaplastic’s culture within a company to create common understanding of the business vision.
* Leaded cross-functional teams in the development and execution of brand plan activities including brand identity, advertising, and sales promotions.
* Handled Corporate Social Responsibility program in order to build corporate image and branding.

* Conducted market research as focus group, observation, individual interview, and questionnaire to understand of both the customer needs the market as a whole.
* Worked with Product Manager to identify marketing strategy and develop communication campaign.
* Assisted Product Manager in planning marketing to launch new product into the market with relevant support.
* Created advertising message based on customer insight.
* Developed communication plan in line with marketing plan.
* Worked with advertising agency in developing and executing marketing activities both ATL and BTL. (brochure, leaflet, installer manual, advertising, PR, website, local marketing activity, marketing event, marketing campaign, promotional material, booth, sales kits, exhibition, premium, sales promotion, press conference, press kits, etc)
* Allocated and controlled advertising and promotion budget for each product.
* Acted as Sales Representative to deliver the brand message (responsible for the modern trade and exclusive dealer across country)
* Managed training programs for Technical Support showing how to use the product properly.
* Monitored the effectiveness of all communication activities.

* Assisted Marketing Manager and Sales Manager in developing marketing strategy.
* Conducted marketing research to get customer’s brand perception in order to create the advertising campaign
* Executed and implemented strategic and marketing campaign including sales promotion, advertising, event and exhibition.
* Arranged monthly meeting and reported them to Manager and Managing director.
* Provided daily/weekly/monthly sales data to support Sale Manager’s business decisions.
* Provided marketing tools (brochure, sales kit, sample, and premium) to support sales team.
* analyzed the competitor’s activities and reported to Marketing Manager
* Contacted and co-ordinate with agency in any respects (such as art work, copywriting, layout)