Hi. I'm Karen Masullo

... and I'm the EVP of Social Media for Firestorm Solutions, LLC. where I also serve on the Firestorm Solutions Expert Council along with such dignitaries as General Richard Wilmot, General Russel L. Honoré and other brilliant and dedicated people. Visit me at G+ and say Hi.

I also conduct Social Media Policy and Risk learning sessions, and would love for you to attend sometime.

As a Human Resource and Talent Management Innovation Technologist, my passion and experience are focused on technology innovation from the customer point of view with drivers being extraordinary service in appropriate product use, policy development and training, risk mitigation, customer usability, and customer and community interaction.

I've been a requested consultant for companies seeking guidance and senior project leadership in social media policy development, SaaS global product launches, multilingual technology applications development, social media marketing and measurement, community building, branding and marketing, and SEO strategies.

I love public speaking, and have delivered more than 3500 hours of both workshop and webinar training. I've presented my webinar “Marketing Brand You” to Wharton Global Alumni groups and others.

Prior to Consulting, I was the Director of Global Technology Product Development for then world outplacement leader Drake Beam Morin (DBM). There, I was one of only three people in DBM’s history to win their highest award for innovation – the da Vinci Award.

My projects involved multilingual product development, content management development, event management development, and community application development.

I've been involved in transition projects for many of the Fortune 100 including Cisco, HP, Agilent Technologies, and financial institution accounts such as BankOne, Fifth Third Bank and others.

I have also hosted, trained, and collaborated with counterparts from Japan, France, Australia, The United Kingdom, Brazil, New Zealand, Canada, and Singapore in launching next-generation products and services, customized for local markets.

I'm Pushcart Prize nominee, a former featured Writer for HRGuru (a Monster Company), and a former Board Member for the Charleston, SC ASTD (American Society for Training and Development).

I really love what I do.

Profile

Karen Masullo
EVP Social Media Risk | Firestorm
Management Consulting | Charleston, South Carolina Area, US

Summary

I'm a Marketing and Communications Professional with a geeky love of technology tools and a passion for assisting those in business.

My experience includes social media planning and execution, global communications, brand development and promotion, policy and strategy design, and superior internal/external customer focus.

I'm self-managed and organized, appreciate being valued and engaged, and am a published writer and darn good public speaker.

I like healthy teams.

Some of my experience includes:

Social Media Risk
Social Media Risk Monitoring
Community Relationship Building
Social Media Strategies and Applications
Public Speaking
Media Management
Consensus Building
Trend Analysis
Budget Accountability
Promotions Creation/Management
Activity and Program Design
Key Stakeholder Relationship Building
Specialties: Firestorm Specialties: Business Continuity, Supply Chain Risk, Continuity Assessments, Disaster Recovery Consulting, Workplace Violence Prevention Training, Crisis Communication Training Tags: Marketing, Brand Management, Executive Consultants, Social Media Management, Career Transition, Job Search, Consulting, Expert Contracting, Resume Writing

Experience

  • 2011 - Present
    EVP Social Media Risk Management / Firestorm Solutions, LLC
    Firestorm® is a national leader in crisis management, vulnerability analysis/threat assessment, and business continuity. Firestorm’s Predict. Plan. Perform. ® process leverages next-generation consulting services, tools and software creating resilient organizations. Firestorm believes that a culture of preparedness is the foundation of success. Such a culture centers your organization on sound governance principles of responsibility and accountability. It enables and guides your organization should you face hostile conditions or if your business environment is compromised. Disaster readiness and enterprise value go hand-in-hand. Both are dynamic, forward-looking and expectations-based. The ability of management to plan for unexpected business-compromising situations, and be effective in turning them around, is more important in driving business recovery than the direct financial consequences of the disaster. Promoting and enforcing a culture of readiness protects a company’s assets. Firestorm’s Disaster Due Diligence™ process does just that.
  • 2010 - Present
    Partner / RescueResumes
    RescueResumes - Resumes and Social Media Profile creation and management - we leverage the combined expertise of talented professionals with deep history in resume development, career transition, job search, and social media approaches in career transition. We have a network of some of the best and most visionary resume preparers, and stay on top of new tools, trends and technology to help you choose the best options. Trust us with your Career Documents. We know we can help.
  • Aug 2007 - Present
    Managing Partner, CMO / Willows-Marsh
    Clients Projects: Create and implement national launch strategies for various client companies: Created, directed and measured successful Social Media strategy including blog and media oversight of Twitter, LinkedIn, Facebook, YouTube, Google Buzz and other Rebranded and renamed product, redesigned and re-messaged in only 4 weeks, meeting highly aggressive launch date. Created videos and innovative communication tools increasing traffic and member engagement. Moved Alexa rating by more than two million in only three weeks for start-up. - Various Clients: advised Communication and Social Media strategy and implementation, SEOM, technology product selection and implementation, and delivery quality improvement. Moved Columbia, SC Outplacement firm to number one in Google, Yahoo and Bing search through sound, organic SEO practices in only four months. Created Vendor Partnerships for Co-op group of OPC firms to leverage buying power, saving partners more than $75k annually. Requested to speak to Wharton Alumni Groups on Managing Social Media (100+ attendees) and to VisualCV users (500+ attendees). Moved Blog to 3rd in Google listings out 187,000. Implemented Social Media strategy for former E&Y/CapGemini principals and led partners in the collaborative creation of white papers and articles.
  • 2008 - Present
    Senior Technology Marketing & Social Media Strategy Advisor / CandidAdvisors
    CandidAdvisors is a completely independent and solution agnostic consulting firm that advises and coaches senior business decision makers in the area of business transformation and change, particularly as it relates to back office and support functions, such as HR, Finance, IT, Customer Care and Procurement. Whether you are just starting the journey of support services transformation or you are well down the path, CandidAdvisors provides a completely independent, solution agnostic approach. CandidAdvisors has expertise to help you from leveraging all sourcing strategies - from shared services to outsourcing - including a hybrid solution using the best of all sourcing options. We aid companies at all stages of the process, from the initial decision through to ensuring the right structures are in place to manage all of the support services relationships in the ever-evolving business world.
  • 1996 - Present
    Director Global Product Technology / DBM
    Corporate recognition: One of only three employees (in 32-year history) to receive highest corporate award: “da Vinci Award for Innovation”. Recipient of corporate “Star Award” five consecutive years. Training and Facilitation: Previously rated number one workshop facilitator in Mid-west region. Conducted more than 3500 hours live and web-based training. Community Management: Conceived of and implemented first web-based Community training approach and technology application in Outplacement industry in 1998. Training Event Innovation: Conceived of and implemented first web-based Training Event management approach and Calendaring and Registration management technology application in Outplacement industry in 1999. Named Director of Operations for AOL 886 person Career Center achieving 95+% engagement rate, and participated on center teams for HP, IBM, Qualcomm, Borden, Bank One, Nationwide Insurance and others. Global Product Deployment: Trained and coached Country teams and implemented full global new product roll-out. Global Event Application Management: Directed all aspects and functioned as primary resource for Asia Pacific, EU, Latin America, and North America in management, training, troubleshooting, and use of Training Event delivery platform totaling more than 55k seats per year. New Product Development: assisted in fast-turnaround of new, 8000-plus membership platform creating data management efficiencies for product segment practice. Generated more than $1M in revenue in only 8 months. Key Customer Web Product Support: Directed team in training and management of 8 diverse Membership websites with more than eighty thousand transient and permanent members annually. Sales Communications: requested to participate as team member on high sales-profile, Fortune 100 account presentations related to technology initiatives.
  • 1994 - Present
    Owner / Hire Power Resumes
    Full service, successful resume and career coaching practice.

Education

  • The Ohio State University

Additional Information

Honors:
Former Pushcart Cart Prize nominee (The Pushcart Prize - Best of the Small Presses series, published every year since 1976, is the most honored literary project in America.)
Interests:
Firestorm on Facebook: http://facebook.com/firestormsolutions Firestorm on Twitter: http://twitter.com/firestormsol Firestorm LinkedIn Groups - please join in the conversations! DISASTER READY PEOPLE: http://www.linkedin.com/groups?gid=1914314&trk=myg_ugrp_ovr WORKPLACE VIOLENCE: http://www.linkedin.com/groups?gid=1898572&trk=myg_ugrp_ovr COMMUNICABLE ILLNESS: http://www.linkedin.com/groups?gid=1899278&trk=myg_ugrp_ovr Social Media Strategy, Social Media Metrics and Measurement, Risk Management, Outplacement, Resumes, Resume, Writing, Social Media approaches, personal branding, SEO, Social Media Profile creation
My LinkedIn
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