Justin Makler

Information Architect/Interactive Director for Paradowski Creative

Spearheaded competitive analysis and research to identify potential business partnerships for this innovative media company with several large publications. Conducted technical due diligence for potential investments for CEO.

UNDER NDA (3/2010 – 4/2010): Developed fully functional prototype for iPod and iPhone applications used for proof-of-concept and budget approval purposes.

NDA - (4/2010 – 9/2010): Spearheaded competitive analysis and research to identify potential business partnerships for this innovative media company with major publications in 5 of the top markets. Conducted technical due diligence for potential investments for CEO.

Lead the strategic vision, product roadmap and deployment of next generation publishing platform that allows for multi-platform syndication and management as well as iPhone, iPad, Android publishing
New products driving audience by using established social networks

Responsible for technical due diligence on investments, partner, vendor negotiation and acquisitions (Metrix for Media, Kaango, Hot jobs, etc..)
Contributed to interactive P&L and all revenue and content strategies
Lead the strategic vision, product roadmap and deployment of next generation publishing platform that allows for multi-platform syndication and management as well as iPhone, iPad, Android publishing
New products driving audience by using established social networks

Responsible for launching first generation Broadcasting sites for Hearst Argyle which includes WCVB Boston,, and WBAL Baltimore
Re-launch of King Features Syndicate – which owns the brands Betty Boop and Popeye
Developed new workflows designed to integrate traditional and new media
Led the conceptual and strategic development and execution of award-winning Internet products including Esquire, Cosmopolitan, Harpers Bazaar, Cosmo girl and Seventeen

Bio and Contact Info, Technology Blog, Twitter

- First Prize, Educational CD Category, 1997 Macromedia ROM Fest - Hearst Eagle Award - 2003-2007 Bi-yearly presentation to new NYU Journalism Students about the “Future of Interactive Media and News Gathering Tools of the Future.” - 2001 – Interviewed for Folio Magazine's “Content management systems that don't break the bank.” - 2001 – Interview: Web Design that works: Secrets of Successful Web Design by Lisa Baggerman - 2003 – Selected by Hearst senior management for their “Up and Comers Hearst Executives" book. - 2009 - Seattle PI Transition of a traditional print brand to a successful online only paper - 2009 – Managed video prototype of Tablet/iPad Newspaper, deployment is currently underway - 2010 – Lead a Twitter and Facebook strategy that grew the followers/fanbase by 800% as well as instituted a way to monetize the initiative.