Focusing on scalable consumer propositions, I developed and oversaw numerous bestselling marketing campaigns for key branded children’s and teen properties including Nick Hornby (Slam), Artemis Fowl (Eoin Colfer), Young Bond (Charlie Higson) and Percy Jackson (Rick Riordan). I executed marketing initiatives across all channels consumer and trade advertising, promotion, libraries and schools. I supported sales with appropriate presentation and packaging materials. I also consulted on the new Ian Fleming James Bond and Puffin's overall branding and marketing strategies. I finally contributed to the planning and brand development of the first ever teen social networking site for books in the UK, spinebreakers.co.uk.