justin renard

Agent and Author Relations/Kindle Content Development to increase selection on the Kindle Store.

I planned and executed product and marketing programs to build brands in the mobile channel. Key accounts I oversaw included Maxim Magazine, Marc Ecko Entertainment, Complex Magazine, Food Network, FHM and King Features.

Focusing on scalable consumer propositions, I developed and oversaw numerous bestselling marketing campaigns for key branded children’s and teen properties including Nick Hornby (Slam), Artemis Fowl (Eoin Colfer), Young Bond (Charlie Higson) and Percy Jackson (Rick Riordan). I executed marketing initiatives across all channels consumer and trade advertising, promotion, libraries and schools. I supported sales with appropriate presentation and packaging materials. I also consulted on the new Ian Fleming James Bond and Puffin's overall branding and marketing strategies. I finally contributed to the planning and brand development of the first ever teen social networking site for books in the UK, spinebreakers.co.uk.

Consultation of business and marketing efforts. Developed business plan for a series of literary magazines. Launches pending.

Coordinated, and at the end, lead the entire business and marketing operations. My efforts were focused on raising overall visibility and brand recognition across Canada, increasing the subscriber base as well as creating new revenue streams. Maisonneuve was awarded the President's Medal by the Canadian Magazine Publishers' Association during my tenure.

I generated strategic ideas for grass roots marketing, branding for Rising Stars of Manga competition when it was initially conceived, wrote online PR newsletter and completed the typesetting and layout of over 10 books as a freelance designer.