julia cantor

As Senior Digital Publicist I develop and lead Social Influence Marketing programs integrated with clients' digital and traditional marketing plans. I identify custom programs to meet the needs of each clients' objectives and partner with the top influencers to achieve desired goals.

Developed and managed digital and social media channels for clients across practice areas, providing community management, strategic counsel, crisis communications, media relations, and website development project management.

Developed integrated marketing plans for luxury real estate, land consulting, and timberland investment clients. Garnered placement in The New York Times, NYT.com, The Wall Street Journal, WSJ.com, Down East, BusinessWeek, Architectural Digest, The Week, and Boston Business Journal. Launched Facebook and Twitter accounts.

As a Social Media Specialist I garnered interest for consumer clients, products, and events through social media; developed marketing and communications plan with social media emphasis for new restaurant, Red Mango (opened 12/09); and managed summer events at Blockbuster video stores and 7-Eleven convenience stores.

As Communications Manager for the school, I managed annual events including College Fair for 200+ individuals, Career Fair, and parent informational meetings for Guidance/Transition Department and Work/Study Department. I regularly developed written communications for internal and external distribution for newsletters, the school website, and grant proposals.

As a Transition Counselor, I counseled high school Juniors and Seniors on communication techniques; consulted with programs/colleges regarding Learning Prep School's educational model; educated internal staff, students, and parents of recommended post-graduate programs; and managed a caseload of students.

As a member of the Information Services Support Team for the agency’s proprietary account management application, a worldwide user community, I consulted with users via virtual meetings (WebEx), and lead in-person trainings within the United States. I counseled agency account teams to increase efficiency utilizing the application to create media lists, editorial calendars, media briefs, coverage reports, and manage documents; contributing to an average decrease of 25% in non-billable time.

I began as an intern while in graduate school and was hired as an Associate, promoted to Senior Associate, and then promoted to the role of Consultant. I demonstrated the ability to take on greater responsibility, advance positions and produce results.

As part of the Education Market Champion at Sodexo, a global food service and facilities management company, I researched international private schools globally for new business opportunities.

M.A. in Integrated Marketing Communications
Activities: Treasurer, Graduate Student Association

B.A. in Fine Arts, Psychology
Activities: Department Honors; Dean's List; Steinmetz award exhibitor for Design, Modern Dance, Sculpture, and Printmaking; Women's art award; R.O.A.R. (Reach Out And Read) reading tutor for local school in Schenectady, New York

Company Website, Personal Website

Digital Marketing, Social Media, Fine Arts, Philanthropy, Travel