Joseph Holguin
A guy from a small dusty town in New Mexico. I yearned for the big city life, so I came down to Austin, TX. I'm a fan of social media, advertising, & all things on the web. Head taco eater at el Taco Pollo, & I wear 1Life Apparel t-shirts.
Twitter - LinkedIn
- Instagram
- Foursquare
- TheAverageJoBlog
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Tweets
- @christimares I sorta do too but I'm trying to not let it get bad. Why do you wash your hands so much? Germaphobe?
- @christimares If I'm at home all day I'll probably wash them 10-15times. If I'm around town all day may 7-9. You?
- @foxinteractive Just read "The Return of the 1950′s Neighborhood Store" and I totally agree with you!
- RT @garyvee: 5 companies u should follow http://t.co/UrVIMy0jXT and pay attention to
- RT @BrookeGriffin_: The only way to truly succeed is to Refuse to give up! Be ur Best. Make others smile. NEVER settle for anything less th…
- Friday night and I'm getting crazy!!!!!! I just washed dishes......
- @carmstantinople I met him and took shots with him during SXSW. A lot of girls were trying to flirt with him. Haha
- Time for a late Friday afternoon nap. Ready. Set. Sleep.
- @TOLE_HOUSE I won't be able to make it. Thanks for getting back to me.
- @TOLE_HOUSE How much are you selling your tickets for?
- @disintegration Very true.
- It's already Friday?
- Twitter Testing New Local Discovery Features — And It’s About Time http://t.co/twFq1C6mpf
- @disintegration Sorry.
- The best show on primetime TV doesn't compare to sitting down and doing work! WORK towards a goal, don't WASTE your time watching TV!
- @disintegration yeah, you have to do it the old school way.
- RT @iheartpoon: .@billclinton If you want my username, it's all yours!
- @jmathai haha. I only had to wait 30mins for that piece instead of 3hrs! When you come to Austin we'll go!
- Chowing down on some @franklinbbq and sipping on some @deepeddyvodka. #LiveFire http://t.co/TIA5SCJwk7
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Info
- Founder / Director of Social Media at Social-Chimp.com (rebranding soon)Marketing and Advertising | Austin, Texas Area, USSummary
Social media and interactive marketer looking for a professional position where I can utilize my knowledge to grow businesses.
Experience- May 2012 - PresentFounder / Director of Social Media / Social-Chimp.com (rebranding soon)
• Created branding & website for agency.
• Developed agency services and processes.
• Manage list of agency accounts.
• Develop & implement online marketing strategy for agency & clients.
• Manage client & agency social media channels.
• Manage facebook & twitter advertising campaigns.
• Develop websites that utilize SEO & responsive design principles.
• Manage & execute email newsletter campaigns. - Sept 2011 - Apr 2012Social Media Specialist / Fahrenheit Marketing
• Developed & implemented social media strategy for agency & clients.
• Managed client & agency social media channels.
• Worked with clients to identify social media goals.
• Designed & created custom facebook apps/tabs to fit client needs.
• Created & managed facebook advertising campaigns.
• Created & managed contests via social media.
• Created & monitored google places, yelp & other business review sites.
• Worked closely with SEO dept. to develop strategies & implement website & content tactics.
• Identified & implemented website UI & social media changes. - May 2011 - Dec 2011Community Manager/Web Design Intern / Knoodle Shop Marketing & PR
• Managed client and agency facebook and twitter communities.
• Designed and created custom facebook apps/tabs to fit client needs.
• Collaborated with creative and accounts management to create engaging and effect campaigns for clients. - Jan 2010 - May 2011Marketing Manager / Diaz Farms
• Developed and maintained DiazFarms.com online store.
• Created marketing campaigns and contests to help promote webstore and social media communities.
• Developed and maintained social media communities around core products and brand.
• Supported customers via social media, email and by phone.
• Created print promotional materials and package labeling.
Education-
2003 - 2010New Mexico State UniversityBachelors in Marketing
Additional Information-
Websites:
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Interests:snowboarding, longboarding, swimming, internet, tech, social media, business, and music.
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Photos
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Checkins
- Starbucks500 E Ben White Blvd
- Tamale House East1707 E 6th St
- Austin Bergstrom International Airport (AUS)3600 Presidential Blvd
- El Paso International Airport (ELP)6701 Convair Rd
- NMSU Pan American CenterE University Ave.
- Chico's Tacos4230 Alameda Ave
- El Paso International Airport (ELP)6701 Convair Rd
- Austin Bergstrom International Airport (AUS)3600 Presidential Blvd
- Whole Foods Market525 N Lamar Blvd.
- AMC Barton Creek Square 142901 S Capital of Texas Hwy
- Cabo Bob's500 E Ben White Blvd
- Caffé Medici200 Congress Ave
- Finn & Porter500 E 4th St
- Mellizoz Tacos1503 S 1st St, #B
- Easy Tiger709 E 6th St
- Bar Mirabeau800 W 6th St
- Caffé Medici200 Congress Ave
- How Do You Roll?454 W 2nd St
- Bar Mirabeau800 W 6th St
- Winflo Osteria1315 W 6th St.
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Posts
- Bud Light's Not So Platinum Social Media Campaign
So it’s probably safe to assume that everyone saw the Super Bowl commercials. There were some great commercials this year all trying to take the conversation around their brand online with QR codes, shazam, URLs, and hashtags. I guess we can call all these call to actions the start of the Social TV trend.
One that stuck out to me in patictular was Bud Light’s new Platinum beer commercials. The commercials were ok, but what stood out to me was the use of the #MakeItPlatinum hashtag which encouraged people to tweet about the beer. Since I work in Social Media I like to see how brands execute their campaigns. So I jumped to twitter to check out the #MakeItPlatinum hashtag. A lot of people were talking about the beer but to my surprise there was no Bud Light interaction with these tweets, and what surprised me more was that this was because there was no Bud Light Platinum twitter account.
Why would you pay millions of dollars to create a Super Bowl ad which encourages people to talk about your brand online and you don’t take the extra effort to be online and talk with them? I feel like this was a big missed opportunity for Bud Light. They could have interacted with people and worked to build the brand and create strong advocates of their new beer.
So seeing a missed opportunity I figured I could make a twitter account and show how Bud Light could have executed their twitter campaign correctly. I created an account using the username @BLPlatinumBeer(now suspended) and branded it accordingly, keep in mind this was done in less then 30mins which shows how easily Bud Light could have done this. I jumped right to search.twitter and set up a search for #MakeItPlatinum, as well as “Bud Light Platinum.” There were so many positive tweets with this hashtag and keywords that it would have taken 2-3 people to fully interact with all the tweets.
I was able to quickly engage a lot of these tweets though RTs and @mentions.Here is a sample of the messages people were sending to the account. The account has suspended by twitter towards the end of the 4th quarter of the Super Bowl for impersonation of a brand. So I had the account active for 3 quarters of the Super Bowl and I tweeted about 90 tweets which were RTs and mentions to people who were enjoying the beer.
This just shows that there was a lot of potential interaction around the brand. If you search #MakeItPlatinum you’ll see a huge mix of pictures and comments about the beer. This is a great opportunity for Bud Light to engage with customers. If I was able to do this in about 2-3hrs then an offical account with a social media plan could really grow brand awareness and a following on twitter.
So did Bud Light have a great commercial which got people talking about their brand? YES
Did Bud Light correctly execute their social media campaign and get the most out of their advertisement? NO
Conclusion: I think Bud Light really dropped the ball on this social media campaign. They spent a lot of money to get people talking about their brand on twitter but they didn’t show up to the #MakeItPlatinum party! #FAIL! Bud Light could have used this opportunity to build up their social accounts, which would have given them the opportunity to market and grow their brand for years to come. If brands want to encourage conversations through social media they need to be monitoring the conversation and participating in it.
Question:
1. Do you think Bud Light missed out by not being on twitter?
2. What could have been done better to make this campaign a success?
- Why Carry Paper Business Cards?
Now that I’m living in Austin I figured I should get some kind of cool business cards for meetups and business stuff. But I thought “really how often do people actually hold on to your card and put your information in their phone?” I figure its really low because I get business cards and never put that person in my iPhone much less keep the card for a long time. There are apps for sharing information like bump, but both people have to have the application for it to work. Also I really don’t like carrying a lot of stuff around with me. So why not have your card on your phone and share you contact info with people through a QR code? People are already adding QR codes to their paper business cards. How about just getting rid of the paper card all together?
Solution! An iPhone app that contains all your information in a QR code!
So basically what I did was make a simple .php page with a .jpg of a business card. The card has a QR code that when scanned would populate a Vcard and allow the user to save the info directly to their contacts. To make it a little bit nicer with a little code I made the page act like a native app for iPhone.
iPhone Business Card (scan the QR and see what happens.)
After scanning the QR the contact info populates in your iPhone allowing you to save the info into a new or existing contact.
To make it easy for me to launch the card I created a custom icon and saved the web app to my screen via safari’s “add to Home Screen” option. Now the web app looks and acts like a native iPhone app.
Now I don’t have to carry around a stack of business cards and I know for a fact that someone will have my information because it was easy for them to save it to their smart phone.
Do you think this is better than carrying around business cards and messing with special applications like bump?
-If a lot of people are interested in making their own card app I’ll put together a tutorial, just leave a comment below.
- Everyone is creative in their own way!
Tonight I tried to explain to my mom what I was doing in dreamweaver and photoshop to make a facebook application/tab and she didn’t get how it worked, then she showed me this awesome quilt that she is sewing for my uncle and how she has to sew all these pices together and line up panels and her color scheme and I didn’t get how it all worked. I told her “we are both creating something using little bits and pieces, I’m using code and images, and you’re using fabric and string to make something unique. Either way we are both making something from scratch, just in different ways and it makes sense to us how we do it.”
- Spotify, Any Track, Any Time, Anywhere?
So I’m having a great time listening to music on Spotify. Since Monday I’ve been streaming tons of albums and I think this has replaced iTunes and pandora for me. Today I was exploring music popular in Spain and around the world, but a lot of the music isn’t available to the United States! What is up with that? I know there are licensing rights, but we live in a global society no longer confined by geographic location. I hope this is something that Spotify will work out with record labels in the near future. The internet has opened up the WHOLE world for us to explore and experience, I don’t like to be restricted in what I can experience just because of the country I currently live in. Hopefully this gets fix soon, but overall I still love you Spotify……. Rant over!
What do you think about this?
- facebook Comment "Likes" for iPhone
Currently the iPhone facebook app doesn’t support “likes” for comments. I find this is a popular feature that people us on the normal facebook site. The “like” feature is a dynamic way for people to agree and interact with comments on facebook. A lot of the time I find it frustrating that I can’t like comments from the facebook app being that 75% of my facebook usage is thru the iPhone app. Currently this is what the normal commenting system looks like. Lately when I use the Facebook app I have been getting the ability to “like” comments. I don’t always have the ability to do this, and I haven’t figured out how to active it. So this is what it looks like. As you can see I now have the ability to “like” comments thru the Facebook app. I find that this ups my interaction rate with friends and pages. Hopefully this will be something that is pushed out to all users.
Questions 1. Have you seen this enabled on your account? 2. What do you think about “likes” for comments in general?(p.s. This was written on the iPhone tumblr app so please excuse any errors.)
I’m at Boyd’s Sanatorium (Las Cruces, NM)
In 1917, Van Patten went bankrupt and sold Dripping Springs to Dr. Nathan E. Boyd. Boyd’s wife had recently contracted tuberculosis. Boyd turned the resort into one of the first tuberculosis clinics funded by the federal government. Boyd’s Sanatorium was a cluster of buildings some 100 feet beyond the former Van Patten Camp. Only foundations remain of the patient facility of 1910; however, the caretaker’s house is still intact. Rumors exist of the “restless spirits” that have haunted campers, exciting paranormal investigators. Dr. Boyd, a Stanford graduate in medicine, also opened the First National Bank and Union Bank in Las Cruces. He was part of an investment group who proposed a dam near Las Cruces to control the flooding Rio Grande. Encountering financial difficulties, he sold the sanatorium in the 1920s to Dr. T. C. Sexton of Las Cruces.
- Pandora Hack (Updated 04/28/11)
*** So the current app in the chrome store no longer works, so If you have the old pandora extension delete it and follow this LINK to get the new secret Anesidora extension. The app is exactly the same just named different, I imagine pandora got mad because it was bypassing all adds and the limits on free listening. So download the new app and get your jam on!
So a lot of us use Pandora on a daily basis, the practically unlimited selection of music you can listen to is amazing! But a lot of us don’t pay for the Pandora ONE account which is $36.00 a year and removes all the advertisements.
Well I have a little trick for you! If you use the Chrome browser you can just install the Pandora extension and you are not held to the 40hr limit a month and you do not get ads. Besides somehow getting past these restrictions this extension is very useful and slick.
Now keep in mind as long as you listen threw the extension these limitations are dropped but when you listen on your mobile phone or threw the website you will still be held to the 40hr limit and you will be served advertisements. But I imagine a large percentage of people listen while at their computers so this might be a little treat for you.
Enjoy.
- New Facebook Photo Takeover.
Today Feb. 9th 2011 it seems that facebook pushed out an update to how we view pictures in feeds, and on recently tagged photos in profiles. Before when you clicked on a picture you were taken to that pictures photo page where you could comment, tag or like a picture. Now when you click on a photo it takes over your screen and allows you to comment, tag or like a picture without leaving the page you were at.
This seems like a cool little improvement to how photos are handled in facebook.
Questions?
Is this working on your facebook account?
What do you think of this improvement?
So I’m going to try to bonsai a green chile plant. It’s going to be awesome if I don’t kill it. (Taken with instagram)
There needs to be an official wordpress theme store for people to design and sell approved themes to the public. (cc @wordpress)
- 2011 New Years Resolutions
Being that it’s the new year I guess it’s time for the New Years Resolution list. I know I can accomplish all these goals, I just need to stay focused.
- Become Healthier: drink more water, eat better, go to the gym 4-5 times a week, drink less alcohol.
- Read more often: try to read a new book every 1-2 months.
- Try to be a good person: take time to help people and do what’s right.
- Work to successfully grow my non-profit clothing company 1Life Apparel, and help people thru the company.
- Start a new web service: continue to write in my idea book and network with developers.
- Volunteer and teach computer courses to teens.
- Meet.Me, the guy who didn't follow thru!
These past two weeks there have been two new web startups to hit the web scene and gain a lot of buzz. Flavors.me and About.me are companies that allow users to create a personal homepage to display links to all their profiles across the internet. Seems like a cool new idea……… Wait I thought of this company 2 YEARS AGO!!!!!
2 years ago I was sitting in a HTML class, we were to brainstorm and create a website for a business or something we were interested in. I stated to think about how I use the internet and that I had at least 5 profiles on different sites that I contributed to daily, also around the same time I bought JosephHolguin.com. All these ideas were running thru my head and soon it hit me, “why not create a personal homepage that links up all my profiles across the internet and has a brief bio about myself.” So that class project soon became http://JosephHolguin.com. I then realized that a lot of people have this same problem and that this idea would be a great company. I started writing down the idea for the company and soon decided on calling it www.Meet.me. I worked on the idea and laid out the business plan, basic design and logos. For awhile I worked hard on the idea and tried to gain attention from some VCs and developers. Being that I have no development skills I could not make a prototype and this stayed a idea and nothing else. Long story short, I never followed thru with the idea and I was never able to get the company started. Mostly this all my fault for not trying harder and I wish the companies best of luck in the future. I will continue to kick myself in the ass for not starting this company myself.
Here is my business plan pitch I created on 05/22/2009, so people don’t think I’m full of it.
Things I need to do in the future:
- Become more dedicated to my ideas, and follow thru!
- Network with developers others who can help me bring these business ideas to life.
- Continue to think outside the box.
Question:
- Has something like this happened to you in the past?
- Is there a website or resource that you use to network with like minded people to start companies with?
- Five Days with Google Chrome OS
So Friday morning I was watching Late Night with Jimmy Fallon and drinking coffee when I heard a ring from the door bell. It was the UPS man and he left a pretty big unmarked box at my doorstep. I figured it was for my brothers but when I inspected the box I found that it was address to me from a weird address in Kentucky. I hadn’t ordered anything so I thought this was pretty random. I opened up the box and found another large box with blueprint images on it and no real company branding.
I started to think “could this be the Google CR48 laptop that was announced 3 days ago?” I quickly opened the box and to my surprise it was a Google Chrome OS CR48! I guess I lucked out and I was one of the first people to get a laptop from the pilot program.
As of writing this I’ve had the chance to use the laptop for five days, so here are my initial thoughts on the hardware and OS.
Hardware:
- One gripe about the hardware is that the trackpad is so hard to use. It is really sensitive and at times its hard to click and scroll.
Chrome OS:
So setup is pretty fast, and you have to use your Gmail login info. I was kinda expecting a lot more when I started using the system. I think a lot of us are used to a full OS, when you boot up its like your computer is stuck in the Chrome browser and you can’t minimize it. There are no real ground breaking features to talk about, ITS A BROWSER! You can surf the internet just like any other laptop running a chrome browser. So I jumped into the Google Web Store to check out the apps and extensions. The apps are nothing but bookmarks to other services that are around the internet. So I really haven’t check many out yet. I did happen to install a lot of extensions, and doing this really helped to make the Chrome OS feel more than a browser window.
- Gmail= Shows you an unread message count and opens up a new Gmail tab when clicked.
- Google Calender= Lets you see your google calender and add new events.
- Google Voice= Allows you to make google voice calls right from the extension. (Side Note. I would really like to see the google call phone and gtalk integrated into google voice.)
- Google Docs= really just a shortcut to the google docs webpage.
- DropBox= Lets you view and open any file in your dropbox folder, then lets you download the file to your Google OS download folder.
- Pandora= A really cool extension that lets you listen to Pandora thru a little widget instead of going to the Pandora website, it also somehow skips all the ads. I highly recommend this extension for anyone who uses Pandora.
- Google Calculator= a normal calculator, but also has a function that allows you to input questions like “what is 5 gallons in pints?”
With some simple extensions the Chrome OS is set to accomplish 90% of your daily computing needs. I know a lot of people say “I need more stuff than just a browser for my day to day use.” But ask yourself this, what do you actually do on your computer that isn’t done in a browser? Practically everything we do is on the web, except for heavy photo and video editing. So over all the Google OS works for me most of the time, but I have found that at times I still I miss a full OS and I have to bust out my MacBook. But So far I’m liking the Chrome OS and it seems to be accomplishing a lot of my internet needs.
Question:
- What do you think about the Chrome OS?
- Would an OS like this be something that you would use on a daily basis?
