joni ayn

journalist, lecturer, researcher, blogger

About me

I am a multimedia journalist and lecturer specialising in social media, hyperlocal news and community engagement.

At the moment...
  • I lecture in online journalism at the University of Glamorgan in Cardiff.
  • I freelance as a multimedia journalist and social media trainer, currently with ITV Wales.
I'm always looking for new and interesting projects. Contact me at joni@joniayn.com or tweet me @joniayn.

Profile

Communications and Strategy for Wales at National Union of Students
Media Production | Cardiff, United Kingdom, GB

Experience

  • Feb 2012 - Present
    Communications and Strategy for Wales / National Union of Students
    I manage NUS Wales' communications and strategy. This includes coordinating internal and external media specific to Wales in a bilingual environment. I work with the elected student officers to turn policy into meaningful campaigns and projects. I also train NUS Wales' member students' unions in these areas. Recent work includes: Building communications strategies and plans for key events, such as NUS Wales annual conference. Organising the Reclaim the Night Wales march and rally, attracting four times the participants originally projected. Creating a successful scheme of part-time paid student workers in lieu of unpaid internships and placements.
  • Sept 2010 - Present
    Visiting lecturer / University of Glamorgan
    Teaching the master's level modules in online journalism production and professional practice.
  • May 2011 - Present
    Online Journalist & Social Media Trainer / ITV Wales
  • Sept 2010 - Present
    Visiting lecturer / City University London
    Teaching master's level practical labs in online journalism.
  • Feb 2010 - Present
    Multimedia Journalist / Media Wales
    Worked on hyperlocal news projects in the South Wales valleys and produced multimedia content for WalesOnline.
  • Nov 2009 - Present
    Owner and Editor / Llandaff News
    Owner and editor of the hyperlocal blog, Llandaff News.
  • Mar 2009 - Present
    Communications Assistant / UWIC
    Managed all internal and external communications for the Library, Information Services and Academic Skills divisions of the university. Replaced a defunct division newsletter with a staff-run internal blog, and created a social media strategy for UWIC's Learning Centres.
  • May 2007 - Present
    Communications specialist / Freelance
    Managed PR/Marketing campaign for the first Rotary World Peace Conference in South Wales in May 2009; and taught and mentored students at Florida International University's Diversity in Journalism workshop in July 2007.
  • Jul 2006 - Present
    Assistant Travel Editor for online / USA TODAY
    Managed travel blogs, daily travel newsletter, and audience engagement in a newly merged newspaper and online team of journalists.
  • Dec 2004 - Present
    Graphics News Assistant / USA TODAY
    Managed graphics from assignment to archive at the most-read newspaper in the United States. Liaised with artists and editors to produce an average of 25 in-house graphics per issue.
  • Sept 2003 - Present
    Editor/Designer / The Oklahoman
    Worked on a team of young journalists to create a new publication targeted towards 18-34 year olds, now known as Look@OKC.
  • 2003 - Present
    Copy Editing Intern / Tulsa World

Education

  • 2007 - 2008
    Cardiff University / Prifysgol Caerdydd
    M.A. in International Journalism, documentary
  • 2000 - 2003
    University of Oklahoma
    B.A. in Journalism and Mass Communication
  • 1999 - 2001
    Yavapai College
    Business and Communications
  • 1997 - 1999
    Prescott High School

Additional Information

Honors:
Rotary Ambassadorial Scholar to Cardiff, Wales (2007-08), IWMF Leadership Institute for Women Journalists (2006)

Posts

June 19, 03:31 PM

A few months ago, I asked a few hyperlocal people to share some of their best “digital stories”. What they pointed to looked nothing like the 2-minutes-and-a-bit first-person-narrative videos that the #DS6 digital storytellers have developed. Will Perrin pointed out Spitalfields Life. Joe Stashko shared Blog Preston’s EDL/UAF demo coverage. Nicky Getgood told me about her [...]

June 19, 08:11 AM

After last week’s #daftarrest of Carmarthenshire blogger Jacqui @caebrwyn Thompson for filming a council meeting, I put my name on this petition. (I don’t ever do this. In fact, this is the only petition I’ve ever signed.) Simply put, I think elected officials who invite the public into their public meetings, should also welcome [...]

March 18, 06:40 PM

The debate rages on. People are cooling from the word “hyperlocal”, keen to replace it with something else. But what? What flavour is your journalism? (If you even call it journalism.) Two studies point toward a typology, or taxonomy, of local news and information sites. One comes from the USA: Michele McLellan and her list of seven [...]

March 17, 08:59 PM

Scaling up can help hyperlocalists stay strong and sustainable. This can be found in a network, which Journal Local’s founder Philip John blogged about this week. Then he pointed out some of these networks existing in the UK, headlining that they showed “the US how it should be done”. I agree with quite a bit [...]

March 15, 02:42 PM

I’m fascinated with Seattle’s hyperlocal media. (Judging by the American report on the State of the Media 2011, I’m not alone. The Pew Project for Excellence in Journalism just released a special report on Seattle as a case study for new media.) And to answer the question in the headline, I don’t really [...]

February 25, 11:28 AM

With the unraveling of TBD.com came a camp of criticism from all sides. Most interesting — to me — was the label the site was branded: hyperlocal. Is a news organisation that covers the Washington D.C. metro area really hyperlocal? [View the story "Towards a definition of "hyperlocal" news... to be determined" on Storify]

February 18, 08:26 AM

Last October, I left the newsroom to become a ‘portfolio journalist‘. Eh? you say. Give up a full-time job in this economic climate? But I did. And in replacing one job, I took on three and a full-time PhD. Six months later, I’ve learned a few lessons: Lesson 1 Burnout isn’t exclusive to the newsroom. Try juggling [...]

February 09, 06:51 PM

I [heart] Twitter. Such a simple service with so much power. But it just hasn’t won me over the way a certain, special social network has. There are just so many more friendly people, fun games, interesting pictures, and gifts. It’s so complex, and full of character. You know which one I’m talking about: Facebook. Twitter may [...]

February 04, 09:43 AM

If I had days-of-the-week knickers, Monday would have yourCardiff emblazoned on the bum. Tuesday would sport CaptureCardiff. Wednesday would go to ClickonWales. Thursday? Friday? Saturday? I’m waiting to find out who else will launch a news site this week. Everyone wants a bit of action. If the capital of Wales was ever in need of more news, that void [...]

February 02, 08:19 AM

Two, trainee journalists furiously peck out and publish their notes straight to Twitter. They’re sat in a civic society meeting in the Llandaff ward of Cardiff. Advertised on the High Street notice board, the sign read open to everyone. So they paid the £1 donation to get through the door of the parish hall. They introduced themselves to members of [...]

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