Jonny Silcock

As Campaign Manager, I write media releases, liase with presenters and organise and manage both interview and competition campaigns as well as pioneering several new digital routes to coverage including video podcasts and online competitions. My campaigns regularly achieve overservicing for our clients. Revitalised company website by managing regular uploads of interview audio and media releases. Incorporated blogs and twitter feed as well as encouraging take up of social media throughout the company. I have also assisted the filming and editing of video podcasts for clients. I research and write news stories/releases about about a variety of topics including everything from hard hitting news through to light-hearted giveaways. Promoted use of social media – tripling followers and utilizing social media tools to aid 'sell in' of both competitions and interviews to radio stations and online news portals. Created company Facebook page and helped develop variety of online platforms.

Helped establish Yelp in the UK as a freelance Writing Assistant based in Leeds. Contributed content to Yelp's newly launched UK site and encouraged use of the site within my local area. Managed interactive communities of Yelp users and fellow contributors.