Jonathan Peterson
Profile
Summary
Experience
- Apr 2012 - PresentSr. Technical Product Manager - Digital Advertising / Turner Broadcasting
- Jun 2010 - PresentSr. Interactive Project Manager / Lighthouse MarketingDeveloped go-to-market strategy, team structure, processes and work products to grow interactive business for a traditional marketing agency. Responsible for design and deployment of Facebook pages, mobile sites and PPC, Facebook and mobile ad campaigns for multiple clients. Managed custom development, copy and image production, eCommerce and CMS implementation and developed SEO and content production strategy for clients including Cox Communications, Clarkspest.com, Water.com and MyUtapia.com.
- Nov 2006 - PresentSr. Project Manager / Moxie Interactive· Managed five-person team responsible for marketing email production for Verizon and Verizon Wireless. ECRM team managed 40-million prospects and opt-out database of record, sending over 250 million emails annually with open rates above 25% for many campaigns. · Redesign and deployment of an email marketing application used by 60,000 client service representatives sending more than 250,000 promotional and support emails monthly. · Managed Facebook, OpenSocial and Twitter application projects and development of fan pages and microsites for multiple clients supporting national traditional media buys. · Redesigned UPSdelivers.com customer affinity web application serving customers in 14 countries and 10 languages to improve registration rates by 40%. · Designed and developed a marketing metrics reporting system combining web, email, social network and streaming media metrics from multiple sources. Environments: Responsys, DARTmail, Omniture, DoubleClick, Webtrends , Akamai, IIS, SQL Server, .NET, Flex/Flash, PHP, MySQL, Jira/Confluence
- Jul 2006 - PresentProject Manager / Rare Medium Atlanta, LLC- Managed Java based CMS enhancements, content updates and minisite development for Publix. Responsible for production pipeline for Publix Grape email newsletter. - Helped pitch and win new client work from John Wieland Homes and Interface (FLOR)
- Mar 1999 - PresentManaging Partner / Kirschler Peterson & Assoc· Handsonnetwork.org - Developed a product road map for a large (500,000 PHP lines of code) project management web application. Formalized requirements, and development processes and managed vendors, salvaging a $1.5M dollar investment and justifying an additional $750,000 in enhancements. · Multiple Clients - Re-engineered processes and deployed collaboration applications for marketing and creative professional services firms. Assisted hospitability businesses with online marketing through CMS tools setup and Twitter, Facebook and Myspace identities. Environments: Linux, Apache, Python, PHP, Plone, Drupal, JavaScript, CSS, XHTML, XML, RSS
- Aug 2003 - PresentProduct Manager / Hands On NetworkFormalized development processes and product road map for Hands On Network's 500,000 LOC, open-source based (php, PostgreSQL).volunteer management and fundraising application, Timely delivery of interim deliverables salvaged a $1.5 million dollar investment, justifying the investment of an addition $750,000 to enhance the original application and integrate a content management system serving both national and local affiliate content.
- Aug 1999 - PresentInnovations Manager / Director of Web Services / BellSouth· Developed wireless and broadband product concepts and intellectual property for the CIO’s Ideation Office with senior marketing executives and external vendors. Managed professional services and technology vendor relationships · Created and managed an eight-person web development organization, responsible for BellSouth.com top-level promotions, content updates and pilot projects. Increased sell-through rates 2500% through improved shopping flow and re-structured information architecture of BellSouth cellular store. Shortened average content change cycle from over two weeks to seventy-two hours. Environments: Accipeter (Atlas), BroadVision, InterWoven, iPlanet, J2EE, ORACLE, Flash
- Aug 1996 - PresentTechnical Director / Solutions Architect / IBMProvided technology support to global sales and marketing, responded to RFPs, delivered briefings to C-level prospects on Internet strategy and related technologies, won contracts totaling over $30M/year. Completed business re-engineering consulting engagements and managed e-commerce and interactive application development projects for Global 1000 clients including (Macy’s, Abercrombie & Fitch, Footlocker, Hertz, NYSE, State Street Bank, NAPA, PraxAir, British Airways, Starwood Hotels, NHL, PGA Tour). Environments: Net.Commerce, BroadVision, Documentum, WebSphere, MQSeries, J2EE, Lotus Notes, ATG Dynamo, ORACLE, DB2, Rational, Flash, C++, C, JavaScript, JSP, Perl
- Jan 1997 - PresentChief Technology Officer / ZapworksStrategic consulting for a pre-venture capital interactive advertising startup. Developed business case and system architecture for an advertisement inventory system for SONY's P@ssport in-flight entertainment system. Created business plan and presentation for Red Herring Venture Market West Conference
- Oct 1995 - PresentDevelopment Manager / CNN InteractiveManaged Rapid Application Design (JAD) team working with business development to rapidly bring profitable interactive products to market. Generated annual revenues of over $2M through PointCast, PageNet and other media products. Performed technical due-diligence for corporate joint-ventures and investments. Created the first commercial Internet video stream production with technology partners for the 1996 Presidential election party conventions. Developed interactive television prototypes with Apple, Wink Communication and Intel. Managed E-publishing department creating award-winning CD-ROM titles (Faces of Conflict, CNNs Time Capsule) with development costs 50% less than industry averages.
- Feb 1994 - PresentPlatform Leader / A.D.A.M. SoftwareLed Windows development team in design and development of award-winning CD-ROM titles ("A.D.A.M. Nine Month Miracle", "A.D.A.M. The Inside Story"). Redesigned user interface for A.D.A.M.'s professional medical product to support Asian languages.
Education
-
1984 - 1987Mississippi State UniversityBS in Software Engineering
Additional Information
Posts
We use Clients & Profits for client billing and it is unable to backup the database if any users have their client app running. I was the bad guy last night that forgot to log out and decided that there has to be some easy way to kill an idle app. I didn’t find any Mac apps that did exactly what I wanted, but I realized that between cron and applescript, I should be able to do what I wanted in a reasonably elegant way.
osascript lets you send Applescript commands to apps from the command line. A little experimentation shows that:
osascript -e ‘quit app “Clients & Profits X 10.2″‘
cleanly exits the app. a quick crontab -e from the terminal allowed me to:
#min hour mday month wday command30 23 * * * osascript -e ‘quit app “Clients & Profits X 10.2″‘
So now at 11:30 pm nightly, if my machine is running, I’ll cleanly shut down C&P.
I haven’t had much time to play with Google+ today, though I like what I’ve seen. Need to have some more connections to really wring it out. My initial thought is that it will be more geek-centric with better privacy and open-sourciness than Facebook. Exactly the same model as Android to Apple.
But I just found the feedback functionality and it’s just awesome.
Clicking a small lower-right feedback button lets you highlight the problem, black-out personal details and submit a screen-capture of a problem or suggestion. VERY nice. They need to package this up for use by other web app developers.
Beyond having a ridiculously nice URL (https://shh.sh) – SecretSocial is pretty nifty. Anonymous, encrypted, time-limited chat rooms and polls that are removed from the server after use and never hit by search engines. Connected to twitter for authentication and invitation. I could see this being useful for audience participation – it goes without saying that had it launched sooner, we wouldn’t have had to suffer through a month of Weiner jokes.
SecretSocial Trailer! from SecretSocial, Inc. on Vimeo.
Tall Chair and OnSwipe – Necessary next steps in epublishing – apps that allow content creators to publish (and receive payments) without having to release their content through the iTunes store.
Active Reader is a revolutionary way for you to get your interactive stories onto the iTunes App Store. Using the Active Reader toolset, you will be able to quickly and easily take your custom art and make it come to life with our animation and events system. The best part of all is that you will be able to create interactive books and magazines for the iPad with absolutely NO CODING needed!
Onswipe enables publishers to provide the best browsing and advertising experience to their readers on tablet and touch devices.
- Get Started In Under 3 Minutes
- Infinitely Customizable
- Anytime. Anywhere. Any device.
- Breathtaking Ads
I spent a little time yesterday putting together some resources for a friend dealing with the difficulties of fixed-price contracts, that I hadn’t pulled together before. So I’m posting my comments to him to prevent having to dig all this stuff back up at some later date:
Fixed fee is fine if you have a good working relationship. But unless your client trusts you absolutely, you can’t avoid the pushing paper problem. Without spending project development dollars on documentation, you will have no good way to to respond to a “why did we do it this way?” or a “what happened to feature X that I wanted” question.
With a high level of trust, it you might be able to answer “don’t you remember, we agreed X when we were in the conference room with Bob” and be done with it. But you’ll be in a lot better shape if you have a waterfall model spec and change orders, or a batch of use cases at various levels of completion sitting in your project backlog along with burndown reports showing what moved where through the project instead of having to rely on email, or worse, partially remembered conversations.
The key is avoiding a mismatch between the amount of paper pushing and the potential need for documentation and that is going to vary by client and by project. Which means you can go in assuming a high level of trust – to maximize value for the client dollar, only to get burned if the client isn’t happy. Or you can go in assuming a lot of CYA – which minimizes your risk, while also minimizing what you deliver. A bad set of compromises.
There is a lot of thinking about how to do this stuff in scrum land as the old rule of thumb was that fixed price bids and agile were like oil and water. Turns out that because of the high level of collaboration and continuous client involvement, some fixed-price-like models can actually work pretty well:
http://alistair.cockburn.us/Agile+contracts
http://agilesoftwaredevelopment.com/blog/peterstev/10-agile-contracts#MFN-cff
I’m very fond of the “money for nothing and change for free” model (look at page 28 here) :
http://www.slideshare.net/gerrykirk/money-for-nothing-agile-2008-presentation
and here:
http://coactivate.org/projects/agile-contracts/money-for-nothing-change-for-free
Gantthead had a couple good articles about agile contract types as well: (registration required)
http://www.gantthead.com/content/articles/261798.cfm
An amazing collection of public art from around the world, everything from high graffiti to fine art trompe l’oeil. What a great way to decorate a city.
http://www.darkroastedblend.com/2007/05/painted-city-blocks.html
my own fault for using the same password multiple places, I suppose. But spending a couple hours recovering accounts and changing passwords isn’t my idea of fun.