Cristián Jofré former SVP Creative Director for MTV Networks International (MTVNI), a post which he has held since 2004. His responsibilities stretch across global creative initiatives and include the strategic development and implementation of a variety of brand identities and the creation and management of a network of world and regional design studios in Milan, Buenos Aires, Tokyo, Warsaw, Stockholm, London and Singapore.
Prior to this, Jofré held a number of positions in the organization including Creative Director for MTVN Asia (including China), Australia and New Zealand and Senior Vice President of Marketing and Creative Director for MTVNI. In this position he spearheaded global on-air branding campaigns, as well as directing creative and strategic aspects of MTVNI programming initiatives, international events and trade marketing. He also held responsibility for on-air/off-air promotion, graphics and design for MTVNI’s channels around the world.