Joe Lambe

I lead our scrappy Demand Generation team, responsible for strategy, development, execution and reporting for Atlassian's customer acquisition programs. Responsibilities: * Instrument all online-marketing tactics, including search engine marketing, search engine optimization and display advertising. * Oversee marketing campaigns to drive lead generation and corporate brand. * Manage annual and quarterly program, budget and resource planning efforts focused on generating pipeline growth and revenue for Atlassian products.

I created and executed go-to-market campaigns and lead generation strategy, programs, and tools to drive customer acquisition and corporate brand. Responsibilities: * Led cross functional teams in the development, execution, and optimization of campaigns. * Managed development of marketing content and assets associated with campaign initiatives. * Established success metrics and process for tracking, measuring and reporting results.

As an Online Marketing Coordinator for Atlassian's Demand Generation team I wore quite a few hats, including managing Demand Generation budget, marketing campaigns and online marketing strategy. Responsibilities: * Developed lead generation initiatives including CPL banner advertising, email campaigns and industry events to meet pipeline targets. * Audited website architecture, navigation and copy for search engine accessibility; lead internal SEO training and best practices. * Defined sales funnel fundamentals (customer lifetime value, customer acquisition cost) and enacted improvements to funnel tracking. * Researched and tested emerging technologies and marketing platforms including Facebook, Twitter, display DSPs and mobile.

As an Account Executive for Hill & Knowlton’s global analyst relations practice, I led analyst relations programs for clients including Airbiquity, Alamofire, Better Place, California Emerging Technology Fund, EDS, HP Software, LinkedIn, Lyris, NComputing, Open Content Alliance, Qualcomm, TomTom, VideoEgg, Vuze and Yahoo!. Responsibilities: * Managed day-to-day operations of campaign trafficking, relationship management and analyst communications for product announcements and quarterly updates. * Leveraged relationships with analysts to create corporate messaging strategy using SWOT analysis. * Selected for new business RFPs, performing analyst reconnaissance interviews, drafting AR account scope and participating in client pitch presentations. * Promoted from Assistant Account Executive.

Customer Acquisition Strategies, Website Design

Social Media Marketing, Corporate Finance