Joe Lambe

Marketing ninja. Technophile. Creative.

Profile

Demand Generation Manager at Atlassian
Computer Software | San Francisco Bay Area, US

Summary

Pragmatic marketing professional with digital marketing and communications experience in B2B and B2C IT companies. Focused on demand generation, pipeline creation, brand awareness and customer acquisition, through a variety of online marketing channels and tactics. Proven ability to manage results-driven marketing programs through close collaboration with cross-functional partners including design, web development, product marketing, IT, public relations and external consultants.
Specialties: search engine optimization (SEO), search engine marketing (SEM), display advertising, marketing campaigns, web analytics, sales funnel analysis, landing page optimization, conversion optimization, analyst relations, market research, social media marketing, corporate positioning and product messaging.

Experience

  • Oct 2011 - Present
    Demand Generation Manager / Atlassian
    I lead our scrappy Demand Generation team, responsible for strategy, development, execution and reporting for Atlassian's customer acquisition programs.

    Responsibilities:

    * Instrument all online-marketing tactics, including search engine marketing, search engine optimization and display advertising.
    * Oversee marketing campaigns to drive lead generation and corporate brand.
    * Manage annual and quarterly program, budget and resource planning efforts focused on generating pipeline growth and revenue for Atlassian products.
  • Apr 2011 - Oct 2011
    Marketing Campaigns Manager / Atlassian
    I created and executed go-to-market campaigns and lead generation strategy, programs, and tools to drive customer acquisition and corporate brand.

    Responsibilities:

    * Led cross functional teams in the development, execution, and optimization of campaigns.
    * Managed development of marketing content and assets associated with campaign initiatives.
    * Established success metrics and process for tracking, measuring and reporting results.
  • Nov 2009 - Apr 2011
    Online Marketing Coordinator / Atlassian
    As an Online Marketing Coordinator for Atlassian's Demand Generation team I wore quite a few hats, including managing Demand Generation budget, marketing campaigns and online marketing strategy.

    Responsibilities:

    * Developed lead generation initiatives including CPL banner advertising, email campaigns and industry events to meet pipeline targets.
    * Audited website architecture, navigation and copy for search engine accessibility; lead internal SEO training and best practices.
    * Defined sales funnel fundamentals (customer lifetime value, customer acquisition cost) and enacted improvements to funnel tracking.
    * Researched and tested emerging technologies and marketing platforms including Facebook, Twitter, display DSPs and mobile.
  • Aug 2007 - Nov 2009
    Account Executive, Analyst Relations / Hill & Knowlton
    As an Account Executive for Hill & Knowlton’s global analyst relations practice, I led analyst relations programs for clients including Airbiquity, Alamofire, Better Place, California Emerging Technology Fund, EDS, HP Software, LinkedIn, Lyris, NComputing, Open Content Alliance, Qualcomm, TomTom, VideoEgg, Vuze and Yahoo!.

    Responsibilities:

    * Managed day-to-day operations of campaign trafficking, relationship management and analyst communications for product announcements and quarterly updates.
    * Leveraged relationships with analysts to create corporate messaging strategy using SWOT analysis.
    * Selected for new business RFPs, performing analyst reconnaissance interviews, drafting AR account scope and participating in client pitch presentations.
    * Promoted from Assistant Account Executive.
  • May 2006 - Aug 2006
    Public Relations Intern / Greater Seattle Chamber of Commerce
    After being awarded a Kravis Leadership Institute grant to study nonprofit leadership, I worked as a public relations intern at the Greater Seattle Chamber of Commerce. I reported directly to the VP of Communications.

    Responsibilities:

    * Developed marketing collateral and press releases to promote regional business investments.
    * Updated marketing copy and design on Chamber website.
    * Researched regional healthcare, biotechnology and manufacturing sectors for Annual Chamber Report.

Education

  • 2011 - 2011
    Stanford University
    Customer Acquisition Strategies, Website Design
  • 2010 - 2011
    University of California, Berkeley
    Social Media Marketing, Corporate Finance
  • 2003 - 2007
    Claremont McKenna College
    Bachelor of Arts in Psychology, Minor in Leadership Studies
    Activities: Resident Assistant, Freshman Orientation Trip (WOA) Leader, Psi Chi (Psychology Honor Society)

Additional Information

Websites:

Posts

timelightbox:

Photographer John Francis Peters explores Morocco’s current landscape, both environmental and social. See more here

sadburro:

Wolverine after Salvador Dali

Church in Norway

darklamb:

walpaper:

via mindbabies
—-

Ah, the grand illusion.

Not if you get rid of your tv and listen to WNYC instead!

i-t-u-r-i:

blueskiesandbrowneyes:

oh you know, casually riding my bike up a freaking gigantic cliff. no big deal.

excuse me sir, but HOW THE HECK did you get up there with your bike? 

photojojo:

Frozen bubbles would make amazing photo props! We’d love to get these under a macro lens, too.

How to Freeze Bubbles!

lavender-ice:

Did you know that you can freeze bubbles? Go outside on any day when it’s below 32 degrees F and try this: blow a bubble and then catch it on the bubble wand.  Wait a few moments while it freezes- it will turn into a cool crystal ball before it shatters!

Too cold to go outside? You can learn how to make your own crystal ball bubbles in the freezer with soap by checking out the site below…

http://www.wikihow.com/Make-a-Frozen-Bubble

via ohimamonster

neiture:

Winter Time, Finland | image by Olli Kekäläinen

Imagine that you have a friend who wants to clean the public golf course of chipmunks by dumping rat poison by the bucketful from helicopters. You think this is a… misguided idea. But the friend has the ear of the town council and convinces one member to introduce a bill mandating mass quantities of arsenic to be dumped on the golf course. You show up to a hearing and suggest the poison could cause other problems. The friend then goes to a local newspaper and for months trashes your good name, suggesting that you are a dishonest scumbag who furthermore likes the golf course chipmunks and probably profits from them by selling them to research labs by the minivan load. For what it’s worth, the friend suggests that you also support killing the town’s seniors with tainted heart medication imported from abroad.

When the town rises up to reject the rat poison bill and suggests that, perhaps, some less barmy idea might work, your friend then repeats all his old allegations while throwing in new ones about “abuse of power.” But when defeat is clear, your friend calls you up on Saturday afternoon and expresses his thanks that you agree the golf course has a chipmunk problem. He hopes you can both sit down and work out a rational compromise—though not one that starts from your own idea, which was simply to employ a full-time golf course cat.

“We are rational beings,” he says, “are we not?” You agree with him because that’s the sort of polite person you are, but in reality you harbor doubts; wasn’t this the guy with the nutball rat poison idea who spent months calling you names? And didn’t he get you so furious that you sometimes lost the grip on your own steely logic?

Rationality, you think to yourself as you hang up the phone, might have been possible once—but it’s going to be tough to find now.

There is a cult of ignorance in the United States, and there has always been. The strain of anti-intellectualism has been a constant thread winding its way through our political and cultural life, nurtured by the false notion that democracy means that “my ignorance is just as good as your knowledge.
Issac Asimov

London in winter

jorrty:

Yumbulhakang, Tibet’s First King’s Castle (by lylevincent)

lickypickystickyfree:

retrogasm:

In celebration of Charles Schulz…

There is so much GPOY in this that I will call it “self portrait” made by Charles Schulz.

Audio

Updates

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