Jennifer Lieu

• Planning and producing all promotional programs and offers • Developing programs to drive incremental sales while managing program cost • Analyzing of promotional performance by program • Generating ideas for new promotional efforts across all brands • Partnering with internal and external partners to drive promotional efforts • Coordinating development of marketing materials with the creative team

• Create and implement Roberts Hawaii and Roberts Hawaii Shore Excursion Website Strategy • Manage two websites and twelve social media platforms • Created and implemented e-mail blast five campaigns specific to travel agents • Managed and implemented all e-commerce components for six new product launches

• Developing and organizing monthly on site special events • Coordinating media and advertising campaigns • Business-to-business relationship building and partnership development • Facilitate enhancements of the Wedding Ring Shop website, social media outlets and integrate WRS brand identity • Increase core business through customer incentives and partner promotions

• Organized and managed over twelve mall programs/events • Scheduled and supervised community and professional entertainment/events • Worked in tandem with Marketing Manager and advertising company to develop Mall promotions • Prepared and distributed press releases, media advisories, and social media communications • Maintained and updated Kahala Mall’s website, social media outlets, mall directory, and mall map

• Assisted in creating, organizing and implementing mall programs • Scheduled professional and community entertainment • Prepared, attended and supervised events • Updated the website and created email campaigns • Updated mall directory and map • Maintained relationships with all Aloha Tower Marketplace merchants and served as one of the marketing contacts during ongoing events

• Responsible for implementation of the archive system for reports, media sources and audio/visual data for the hotel • Responsible for development and compilation of monthly reports that included public relations initiatives and coverage • Collaborated with other departments within the company to develop monthly reports • Prepared and organized press trip materials • Assisted in public relations and marketing events and activities sponsored by the Hilton

Business Minor in Business Administration and Management, General