JINAL SHAH

I live a digital life. And I love traveling, writing and storytelling.

Senior Strategist @Electric Artists. Co-founder @Dsplaced & Another Letter Unsent

Starting Bloc NY'10 Fellow. (Institute for Social Innovation)

I blog at ConstantBeta

I tweet here

I tumble here

Ask me anything here

I collect interestingness here

Profile

Jinal Shah
Digital Strategist
Internet | Greater New York City Area, US

Summary

As a Digital Strategist, Jinal leverages her multidisciplinary background in journalism, strategy and design to craft thoughtful communications and brand experiences for some of the world's leading brands in the financial services, media and publishing sectors. At JWT, she co-founded an interdisciplinary practice area that focuses on decoding digital behaviors. In 2012, she was awarded the prestigious WPP High Potential Award for her exemplary contributions to the company. She was also invited to be one of the six industry nominators for TED Ads Worth Spreading Initiative.

Prior to JWT, she worked at a boutique agency creating and launching large-scale digital thought-leadership projects for American Express, GE and The Economist. She also has client-side experience as the Innovation Manager of a financial services company where she launched ideablob.com, the very first social network launched by a financial services company. Her work for ideablob.com won the People's Choice Award at DEMO 2007.

She frequently speaks at marketing and media events and has guest lectured at The New School. In 2008, she co-founded Dsplaced, an experiment in collective story-telling, which was featured in India's prestigious lifestyle magazine, Verve and MTV Iggy Pop.

Jinal is a StartingBloc Fellow and is currently an Adviser to the Social Innovation Design program at School of Visual Arts, New York.

Experience

  • Feb 2011 - Present
    Digital Strategist / JWT
    Experience + Innovation Group

    One of four digital strategists/ Experience Leads that interface with external and internal clients to build digital smarts, and grow client relationships and business. Lead digital strategist for T. Rowe Price and Nestle Baking. Developed and executed digital brand building initiatives across different groups for T. Rowe Price in areas of content strategy, direct marketing and social media.

    Consulting strategist / digital creative on several J&J brands and new business pitches.

    One of six industry nominators for TED's Ads Worth Spreading initiative (2011)

    Inducted into WPP / JWT’s High Potentials program, an elite group honored for exemplary contributions to the company.
  • 2008 - 2011
    Senior Strategist / BOND Strategy and Influence
    Leadership role in developing and managing digital & social media initiatives for American Express OPEN, David's Bridal & GE particularly in the areas of communications strategy, social media, branded content and marketing strategy.

    (Bond Strategy and Influence was formerly known as Electric Artists.)
  • Oct 2007 - Apr 2008
    Digital Strategist / Poke New York
    Lead role in developing innovative website and social media strategies for Cynthia Rowley & BBC
  • Jun 2006 - Oct 2007
    Business Deveopment Manager (New Media) / Advanta Bank Corp.
    Involved in identifying new growth opportunities via partnerships, marketing and new product development. Conceived, launched and managed ideablob.com, the very first social network launched by a credit card company in USA.
  • Dec 2004 - Jun 2006
    Fashion Journalist / Freelance
    Reporter for InStyle and Lucky magazine
    Contributor for InStyle, Lucky, Allure and Zink magazine

Education

  • Temple University
    B.A (Honors) in Communications/ Journalism
    Activities: - Publisher of Philadelphia People Magazine - Study Abroad student, Temple University, Rome (Italy) - Winner of Travel Writing Competition

Additional Information

Websites:
Personal Website, Blog, Company Website
Honors:
Awards & Recognition: People’s Choice Award, DEMO 2007, Ideablob Contributor, Designing Brand Identities, Alina Wheeler (2nd and 3rd Edition; Wiley) Contributor, Researcher, Personality Not Included (by Rohit Bhargava (1st Edition; Scholastic) Speaking & Teaching: Social Media Hits Madison Avenue, Panelist along with folks from MTV, Gilt City and Blue State Digital. Moderated by Stuart Elliot of NYT How Digital tools are evolving Journalism, Guest Speaker at The New School Marketing in a Digital Age, She Says (Organization for Women in Interactive Fields) Using Social Media to manage crisis, Asian Women in Business Organization Future of Journalism, Panel, Temple University Media Summit Social Media for Small Business Owners for Asian Women in Business Organization Mentor, She Says (Organization for Women in Interactive Fields)
Interests:
Story-telling, Writing, Traveling, Reading
Me @ work - My LinkedIn

Latest checkin

  • @Πύλη Ε7 (Gate E7) (Ακτή Μιαούλη, Λιμάνι Πειραιά (Piraeus Port))
    5 months ago in Πειραιάς, Αττική

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