Jillian Fortin

Eternal student of life. New media enthusiast. Grammar nazi. Movies that are about war or based on a book. Big dreamer. Low maintenance. Dachshund lover.

Profile

Jillian Fortin
Experienced Interactive Marketing and New Media Enthusiast
Marketing and Advertising | Houston, Texas Area, US

Summary

For the last four years, Jillian Fortin has specialized in working with small to medium sized businesses as well as non-profit organizations by helping them increase awareness of their brands online via search engines and social networks. She has traveled all over the country as a speaker on topics such as marketing through social networks, online brand management, universal design and accessibility. Currently, Jillian Fortin is a Senior Project Manager at TopSpot Internet Marketing Solutions, the Director of Communications and Interactive Marketing for Knowbility, Inc., as well as a committee member for the Houston Interactive Marketing Association.

Jillian Fortin is a hard-worker who is always looking for ways to make a process more successful. Jillian Fortin has a colorful background which includes experience in a number of industries. Jillian has worked in upper management as well as the arts; she has worked with non-profits and youth leadership councils. Her clients have ranged from the ages of four years old to eighty-four years old. She firmly believes in self-education and as a student of life, she plans on educating herself for as long as she can.
Specialties: social media, new media, search engine marketing, interactive marketing, online advertising, social networks, strategy development, project management, human resources, leadership, communication, google analytics, google adwords, omniture, twitter, facebook, blogging, accessibility, usability, universal design, user experience

Experience

  • Oct 2011 - Present
    Web Department Manager / TopSpot Internet Marketing
  • Jun 2011 - Present
    Board Member | Membership / Houston Interactive Marketing Association
    The Houston Interactive Marketing Association (HiMA) is Houston's advocate for interactive marketing. Founded by leaders from Houston-based agencies and corporate marketers, HiMA seeks to fuel the growth of online media in advertising and marketing. HiMA was founded in 2005 as a non-profit Texas Corporation 501(c)(6).
  • Jun 2007 - Present
    Associate Youth Director / Metropolitan SDA Church
    Planned activities for a vivacious group of youth and young adults. Promoted teamwork, community service and personal and spiritual development for each individual. Wrote, directed and produced many stage productions, including a one-night fundraiser benefit cantata that yielded over $3,000 in donations.
  • Oct 2010 - Present
    Project Manager / TopSpot Internet Marketing
    Manage interactive marketing projects for B2B clients, mainly in the industrial and manufacturing industries, by leading a talented and award-winning design and development team to ensure timely delivery of digital products and services. Collaborate with a detail-oriented client relationship team on website effectiveness, search engine optimization, usability, accessibility and overall marketability. Interact with clients all over the nation, day-to-day on a personal level. Compose proposals for potential clients. Work closely with web department manager to review and refine internal processes to ensure overall team efficiency and productivity.
  • Feb 2010 - Present
    Director of Communications and Interactive Media / Knowbility
    Managing the development and maintenance of the Knowbility corporate, blog and event web sites. Working with Knowbility board members to deliver on Knowbility's online goals. Working to promote Knowbility mission & brand through online media. Creating presentations of new technologies or techniques that promote Knowbility's mission. Developing and monitoring budgets for diverse web projects as needed. Coordinating web project plans and schedules, and advises staff on implementation. Acting as the Knowbility advocate for accessible web development and web project management techniques and best practices. Acting as the Knowbility liaison for universities, task forces, and other organizations on issues related to the development, operation, and management of accessible web and electronic information programs. Build and monitor online PR & marketing campaigns that promote Knowbility programs & initiatives. Work with multiple sources of data and use analytics tools to measure and report results of marketing campaigns and identify new opportunities to grow the business. Managing Knowbility's Social Media and other online promotional properties. Speak at public engagements regarding best practices in accessibility and the relevance of our mission to various industries.
  • Aug 2007 - Present
    Senior Project Coordinator / Team Lead / Pop Labs, Inc.
    In addition to maintaining client relationships and managing interactive marketing campaigns, developed many new internal processes and standard deliverables that are still being used today. Played an integral role in the growth of the company's social media department, including process development and reporting tools. Spearheaded numerous corporate projects as the principal project manager. Participated in the hiring and interviewing process for the Creative Services department. Conducted training for new hires. Managed a team of project coordinators, search engine marketing specialists and sales representatives. Integral in the promotion of the Pop Labs company culture, including planning social events, employee newsletters and helping maintain the Pop Labs brand on social networking sites. Contributed to the Pop Labs blog as an author and editor.
  • Aug 2007 - Present
    Project Coordinator / Pop Labs, Inc.
    Managed online marketing campaigns for small to medium sized businesses, focused on driving qualified traffic to client sites through front page placement on search engines. Conducted in-depth market research, comparative analysis and persona development for each client. Led a team of web professionals in the development of lead generation websites and continuously worked with the team after the site's launch in order to fine-tune the site's performance and increase leads. Provided consultation on multiple touch-point marketing strategies, including social media marketing, email marketing, and online brand and reputation management.

Education

  • 2004 - 2007
    The University of Texas at Austin
    B.A. in English, History
    Activities: Filipino Students Association
  • George Bush High School

Additional Information

Websites:
JillianFortin.com, HiMA, TopSpot Internet Marketing
Interests:
interactive marketing, social media, new media, search engine marketing, search engine optimization, pay-per-click marketing, project management, communication, creative thinking, leadership
LinkedIn
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