Jess Jurick

is a wordsmith, paperback pirate, puppy enthusiast, workaholic, vagabond.

Posts

October 27, 09:46 AM
I’m at WordCamp Providence Today!

I will be speaking in the beginner’s track at WordCamp Providence today debuting my “Writing Tools for WordPress” talk. In addition to highlighting tools that can help any publisher bring life back to their blog or website, we’ll be getting … Continue reading →

August 09, 06:31 PM
Rockin’ the new WordPress application…

Really loving easy access to posts, pages, and comments with the new Facebook-esque navigation in the new WordPress application. (I guess Facebook can’t be doing mobile totally wrong if we are seeing UI copycats, right?) The constant prompting to link … Continue reading →

May 17, 07:51 PM
On the Go

On Tuesday I started my 36 hour journey across New England with stops in Providence, NYC, New Jersey, Philadelphia, and Boston (+1 brief pit stop in Detroit to catch a connecting flight). I helped demo an amazing VIP project with … Continue reading →

March 10, 03:07 PM
Things I love about Vermont

Almost a year later and I’m back! Currently kicking it in Vermont until the end of April and then back to the Boston area. Here’s a few awesome things about Vermont: Gorgeous Slippery Slopes Silly Ski Clothes Fireplaces

May 02, 11:46 PM
Look how time flies…

It’s been two months since my last post here, but I’ve been busy dropping content in other places across the web. The first two weeks in March were consumed by planning, promoting and executing Providence Twestival with Jane Couto. It … Continue reading →

February 05, 01:21 PM
You Might be a Social Media Guru if…

There is an inherent hazard to being involved in the social media world that few people publicly talk about. We snicker about it, exchange knowing glances, agonize when our clients have been bamboozled by it, and blast out cryptic tweets … Continue reading →

January 26, 11:50 PM
Eating Social: The Intimate Relationship Between Food and Our Social Networks

Eating is probably one of the most social things we do in our day. Regardless of how “plugged-in” we are, most of us can pry the iPhone, BlackBerry, or Android from our hands for long enough to enjoy a meal … Continue reading →

October 07, 09:38 PM
Facebook Press Conference: Announcement of Features or Brand Positioning?

By now most of us have either watched the live stream of the Facebook press conference yesterday or sifted through the recap blog posts today (Huffington Post, TechCrunch, and All Facebook have some nice recaps and follow up interviews). While … Continue reading →

July 30, 12:15 PM
Refresh Lauderdale and Refresh Miami Team Up for Demo Night

Last night Refresh Miami and Refresh Lauderdale hosted a joint meet-up at FAU for an Ignite-style Demo night, featuring Jonathan Bradley from Studdr.com, Jonathan Marcus from Flavors.me, and Mike Cuesta from CareCloud.com. Here’s the breakdown of what these kids were … Continue reading →

July 21, 09:43 AM
This isn’t your First Grader’s Brainstorm

Sitting in my first grade classroom I had visions of towering thunder clouds intertwining with hippie-esque waves as my teacher carefully drew a map on the chalkboard and explained the “brainstorming” process we were about to experience. I don’t remember … Continue reading →

My Blog

Profile

Jessica Jurick
Director, Web Strategy at 10up
Internet | Greater Boston Area, US

Summary

Five years of experience in the communications industry providing strategic, creative, and interactive consulting to corporations and non-profits.

Enjoy discovering brand experiences with client partners and bringing them to life for target stakeholders through traditional, digital and social marketing.
Specialties: Copy-writing, interactive strategy, user experience, new business development, project management, training.

Experience

  • Nov 2011 - Present
    Director, Web Strategy / 10up
    I work with leading brands and media companies to develop dynamic, easy to manage websites using WordPress. In addition to serving as the lead project manager, I also provide strategic consulting on user experience best practices and editorial strategy to help brands engage their target audiences and accomplish key business goals. Notable clients include: Universal Sports, Juicy Couture, Twitchy, Metrocorp (Boston Magazine and Philadelphia Magazine), Shaw Media, ARLNow, Hair Club, and The Consumerist.
  • Aug 2009 - Present
    manager, strategy/social media / (add)ventures
    - Developed and implemented innovative social media strategies for brands such as CVS Caremark, Marriott International, ACCION and Florida International University, leveraging multiple platforms to engage stakeholders, encourage two-way conversations, promote corporate transparency and build long-term brand engagement. - Served as direct client contact for all social media-driven projects. Collaborated with client partners to establish campaign goals, defined project scope and managed expectations from project kick-off to completion. - Managed a team of information architects, designers and on and offshore developers to produce best in class online presences that accomplished strategic objectives, provided excellent user experience, modeled SEO best practices and leveraged social media elements to inspire the viral spread of content. - Served as the main internal resource for social media education for the (add)ventures staff. Produced internal education documents and attended industry events such as South by Southwest to identify industry trends. Provided strategic guidance on (add)ventures’ social media presences (Facebook, Twitter and blog). - Leveraged personal social networks on Facebook and Twitter to establish industry thought leadership. Authored a communications blog commenting on industry best practices, as well as opportunities social media inspires. - Notable projects included: Florida International University “Be the Boss Challenge” (Summit International Award: Experiential Marketing), CVS Caremark All Kids Can Facebook Fan Page, CVSCaremarkFYI corporate blog, comprehensive social media strategy development for ACCION and Rhode Island Department of Health Tobacco Cessation program
  • Aug 2006 - Present
    Business Manager / The Miami Hurricane
    - Trained and managed five account representatives and a public relations coordinator to sell advertising space and event sponsorships to a database of over 300 clients which accounted for over $250,000 in annual revenue. - Implemented a sales metrics system to track account representative progress and created an orientation program designed to increase employee retention and productivity. - Produced the First Impression, a Freshman orientation issue, which grossed over $60,000 in advertising sales making it the second most profitable edition in 20 years. - Notable accounts included: Whole Foods, Bank Atlantic Center, Bank United Center, American Airlines Arena, Residences of Merrick Park and University Credit Union
  • Jan 2007 - Present
    Freelance Practitioner / Freelance Public Relations
    - Collaborated with health care industry non-profits to recruit volunteers and engage potential donors. - Consulted on creative direction and strategic positioning to re-imagine communications collateral with a focus on communicating the brand story. Communications collateral included: press kits, brochures, donor letters and event materials. - Notable clients included: The Florida Breast Health Initiative and The Leukemia and Lymphoma Society of Southeastern Wisconsin

Education

  • Culver Academies
    High School Diploma
    Activities: The Vedette, The Quill, Leadership Program (Dorm Chair, Leadership Training Phase 1 Chair), Softball (JV and Varsity)
  • University of Miami
    Bachelor of Science in Communications in Public Relations, English Literature, Marketing
    Activities: The Miami Hurricane, Miami Commitment Program, Dean's List, Provost List

Additional Information

Websites:
Personal Website
My LinkedIn
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz