Managed strategic public relations campaigns for clients including Ted Gibson Beauty, Shiseido brands Decleor and Carita Paris, Betty Beauty, Beautisol, The Pritikin Longevity Center & Spa, HINT Water, BornFree, USANA and Medifast.
Created integrated PR plans and annual reports, managed client budgets and oversaw 10 junior staff in the beauty & wellness division.
Managed Ted Gibson Beauty partnerships with L'Oreal Professionnel and mark. (Avon).
Managed social media strategy and execution for clients using tools including Facebook, Twitter, Tumblr, YouTube, Vimeo, Flickr, Foursquare and UStream.
Secured sponsorship, event and co-branding opportunities for clients with organizations such as Mercedes-Benz Fashion Week, Bridgehampton Polo Challenge, Robert Verdi Luxe Lab, The Skin Cancer Foundation and American Heart Association.
Secured new business leads, created new business presentations and participated in proposal meetings.