Hi, I am Jeremiah Andrick.

I am a digital strategist at Logitech responsible for online customer acquisition. I used to work at Bing. 

Sometimes I speak at things. I write at the Cubicle Punk.


You can find me in Seattle, or at:

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Jeremiah Andrick
Senior Digital Marketing Strategist
Information Technology and Services | Greater Seattle Area, US

Summary

I often get asked "what is it you do?" My Answer? I am one of the lucky ones. I get to help businesses move from the analog to the digital and I have been doing it for longer than I can even remember. I don't design websites, I create strategies and platforms for customer acquisition, social engagement and more. ADD is my superpower and I can use it to help you.

I am a technologist at heart, and you can ask anyone who knows me, technology has been a gateway drug that led me to lots of other interests. Proven success in driving online impact and leading marketing teams for B2B and B2C products and services.

Over 10 years of global marketing, innovation, operational leadership, and numbers-driven impact.

Specialties: My core specialties include:
- Digital Strategy (Social, SEM, SEO, Mobile)
- CMS design (technical design)
- Content Strategy
- Mobile Digital Marketing
- Multivariate Testing and Optimization
- E-commerce
- CRM

I love web analytics!

Over the years I have also been responsible for:
Managing P&L, Team development, Usability testing, Scrum Master, Intranet design & development, content management, conversion optimization; user analysis, technical writing, project management & sometimes I write code (LAMP stack, C#, Java, and Ruby).

Experience

  • Jun 2010 - Present
    Co-Founder / Tech Event Holdings
    We hold events for entrepreneurs, hackers and all people interested in Tech. Events range from the educational with BarCampSeattle to networking events for those in the Seattle Area. We have a vision to help grow interest in technology and build a community for those who are passionate about it.
  • Jun 2009 - Present
    Senior Manager - Online Customer Acquisition / Logitech
    Senior Manager driving the global Search and Social efforts for customer acquisition across Logitech's direct sales channel. Managed budgets and media spend in the e-direct channel (revenue, P&L) for multiple product groups and engaged or drove relationship with agency vendors or 3rd party media platforms. (SEM, Ad Exchanges, Facebook). Worked with engineers to drive improvements to infrastructure, workflow and governance of the Logitech web properties. Reported performance and plans to C-level management. Worked with internal marketing and communications teams to define measurement and ROI requirements.
  • Sept 2007 - Present
    Program Manager II - Bing Webmaster & Developer Tools / Microsoft
    Designed & shipped tools to support webmasters & publishing professionals with detailed reports about their websites visibility in search. Served in both engineering & marketing capacities to develop social media & digital marketing strategies for the Bing launch. Traveled evangelizing & training SEO & SEM professionals on how to improve their performance in Bing. Defined measurement priorities and built a reporting structure for informing product design and bug tracking. Defined plans and budgets for outreach opportunities.
  • Apr 2005 - Present
    Program Manager II - MSDN & TechNet Search / Microsoft
    Responsible for several programs related to improving the customer experience on the MSDN & TechNet. Designed the help & support publishing pipeline between Visual Studio & the MSDN/TechNet Publishing System. Led SEO activities across MSDN & TechNet & integrated SEO into the web analytics program. • MSDN Feedback Center - Designed platform that enabled customers to provide feedback directly into Visual Studio 2005 product pipeline. • MSDN & TechNet search - Started as an incubation project for improving help & topic search. Released in VS 2005 F1 help & on the web as the default Contextual Search. • Code Search - through collaboration with Microsoft Research developed & designed a prototype system to search source code & samples on MSDN & TechNet (integrated into Bing). • Managed analytics & reporting for monthly business reviews & page performance guidance. • Cross-group collaboration with Engineering & Content audiences in the Developer Division & Windows Server teams • Developed early social media tools for consumer discovery on MSDN.
  • Jan 2004 - Present
    Product Manager / Kinetic.theTechnologyAgency
    Led the strategic planning process for Kinetic’s brand asset management system and translation management systems including development of strategic relationships with key partners and stakeholders, direct accountability for the business intelligence team. Worked directly with engineering and content creators to create scenarios and requirements for new capabilities at the platform and app levels, and documented annual site plans and roadmaps. • Designed & developed custom implementations of our core product for FedEx, Subway, GE Electrical Systems • Account Management - Owned vendor relationship for Quality Assurance testing • Training - Designed corporate training program for users of the CMS & Asset management tools. • Established online product marketing materials & assets.
  • Jun 2002 - Present
    Web Developer | Business Analyst / Analysts International
    Designed a scalable publishing system & web application solution for managing teacher training & certification tracking. Worked with governmental agencies to establish requirements & design the user exeperience for teacher looking to maintain their certifications with the state of Kentucky. • Information Architecture - Designed user workflows & interfaces • Database Design - Designed & developed scalable database in Oracle • Report design - Tested solutions for reporting dashboard • CMS Design – Worked in Coldfusion and Java to develop a custom templating engine
  • Feb 2000 - Present
    Web Developer Designer / Noble and Associates
    Designed and drove the development of several custom content management systems CMS to enable online marketing efforts & brand management. Responsible for ensuring that the sites were capable of high traffic performance & were effective marketing engines. Worked closely with brand managers & creative teams to ensure that the sites matched the brand language. •www.frenchs.com - Designed & developed web pages & applications for promotions •www.tyson.com/FoodService - owned CMS & Layout •www.franksredhot.com - Designed & developed CMS and Recipe Library •www.BAF.com - Designed & developed publishing pipeline & portal •Uncle Ben's Sales Training - Designed & developed sales training CD-ROMs & generated matching web content
  • 1999 - Present
    intern / City of Springfield, Missouri
    Developed UX and backend systems for publishing government information for the Public Information Office. Also worked on early video streaming of government meetings to the web.

Education

  • 1999 - 2001
    Missouri State University
    BS in Communication Theory
    Activities: Chi Alpha
  • 1997 - 1999
    Evangel College
    None in Computer Science
    Activities: Phi beta Kappa; Phi beta lambda; Evangel Lance News Editor

Additional Information

Websites:
Crunchbase, Company Website, Personal Website
Honors:
2000 Addy Regional Silver in Interactive Design 2000 Addy Regional Silver in Interactive Advertising
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  • Newark, CA, March 2013
    2013-03-19 - 2013-03-22
  • San Francisco, CA, February 2013
    2013-02-11 - 2013-02-13
  • Minneapolis, MN, December 2012
    2012-12-21 - 2012-12-26
  • San Francisco, CA, November 2012
    2012-11-24 - 2012-11-29
  • San Francisco, CA, October 2012
    2012-10-14 - 2012-10-19
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