Jennifer Louis

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Jennifer Louis
Digital experience design, brand + product strategy, proven leader and developer of globally recognized digital teams
Online Media | Greater Atlanta Area, US
  • Jul 2011 - Present
    Creative Director, Digital Experience / The Weather Channel
    CLIENTS INCLUDE: WEATHER.COM, THE WEATHER CHANNEL MOBILE, THE WEATHER CHANNEL DOMESTIC + INTERNATIONAL TELEVISION, TWC iTV
    Leading strategic digital experience design for The Weather Channel across web, mobile, digital television, data visualization, and social media platforms. Developing, mentoring and identifying new discipline expertise for the digital experience design team of TWC corporate. Defining experience opportunities across both corporate and strategic partnership deals for TWC worldwide. Collaborating with and providing creative vision for new product concepts, social integration initiatives, and global cross-platform interactive strategy initiatives.

    KEY PROJECTS
    2012 The Weather Channel global navigation experience
    2011 The Weather Channel mobile web redesign
    2011 The Weather Channel iPad app relaunch
    2011 Cross platform coverage of Hurricane Irene
  • Dec 2008 - Jul 2011
    Design Director, Digital Experience / CNN
  • 2008 - 2010
    Director of Marketing / One United USA
  • 2006 - 2010
    Vice President / AIGA Atlanta
  • Sept 2006 - Nov 2008
    Creative Director / ThinkMonster
  • 2004 - 2006
    Executive Board Member / Ad2 Tampa Bay
  • May 2004 - Aug 2006
    Creative Director / Bayshore Solutions
  • 2003 - 2003
    Design Consultant / Strategic Agenda Media
  • 2001 - 2003
    Senior Designer / Mean Street Solutions
  • 2000 - 2000
    Interactive Designer / Hydrogen Media
Websites:
Personal Website
Honors:
2011 Innovative News Winner by Royal Television Society’s TV Journalism Awards, UK 2010 7 Stunning World Cup Visualizations by Mashable 2010 Infographic of the Day by Fast Company 2010 Best Political Site, Best Practices Nominee by 14th Annual Webby Awards 2010 Best Video Site, Best Home Page, Best Interface Design, Best Overall Web Design Finalist by the American Business Awards 2010 Gold Medal, Site of the Year by the Society of Publication Designers 2008 Best Female Executive Finalist by International Stevie Awards for Women in Business 2008 2x Gold and Bronze Winner for Interactive Excellence for Horizon Interactive Awards 2008 Silver Award for Excellence in Web Marketing for Summit Creative Awards 2007 Best Female Executive Finalist (1 of 4 globally) for Stevie Awards for Women in Business 2007 Gold and Silver Level Recognition for W3 Awards 2006, 2007 ADDY Awards

about


creative director innovating smart, globally-recognized solutions for brands and their people worldwide.
+ you can contact me at jen at jenlouis dot com

tumblr (my ...

June 08, 10:59 AM

my first design inspiration, always my favorite - @sagmeisterinc gives us 7 rules for making more happiness. indeed x

May 25, 05:39 PM
Kid breaks down the physics of "My Little Pony: Friendship is Magic" - is. awesome.
May 12, 05:26 PM
Ooh, viz mashup, we love ya (Daft Punk edition)

mashup of Daft Punk’s discography - Definitive Daft Punk - with its entire structure: the cutting, layering, levels and equalisation of 23 different songs (killer share from “the su-bee”)

March 16, 05:28 PM

A brief history of title design

January 12, 09:32 PM
Things real people don't say about advertising

January 12, 05:13 PM
OH in the newsroom

January 07, 06:30 PM

Steve Jobs Stanford commencement speech. Read, watch. Reread, watch again. (transcript)

January 07, 12:12 AM
girl talk, all day // mashup breakdown

January 06, 03:34 PM
sagmeister, by hillmancurtis

one of my favorites by one of my favorites

January 05, 03:28 PM
Pitchfork.com's year in review, E. Segal's data viz view

January 05, 03:16 PM
curated video delicious

new brill every day of the week

January 02, 04:11 PM
January 02, 04:01 PM

Maybe this above all, to maintain a habitual vision of greatness, via @themusedaily (one to go back to, I hit the rewind on)

January 02, 02:53 PM

the brilliance of Saul Bass, end of the world movie edition

December 23, 09:40 PM

Pablo Ferro + the power of the subtext (forever fantastic)

December 23, 09:23 PM

vodafone mayfly advert makes me happy. still.

December 09, 12:22 AM
coast to coast like buttered toast

December 08, 09:13 PM

holy. vintage. anderson.

December 08, 09:09 PM
RT @poniewozik: Wikileaks to reveal what you are getting for Xmas, which sibling Mom actually likes best.
December 08, 09:07 PM
yes yes y'all, i heart it.

get out of my rough and rugged music video dreams

recent recognition

2011 Innovation News Winner by Royal Television Society's TV Journalism Awards
2011 App of the Week by Apple iTunes
2010 App of the Day by Gizmodo
2010 7 Stunning World Cup Visualizations by Mashable
2010 Infographic of the Day by Fast Company
2010 Best Political Site, Best Practices Nominee by 14th Annual Webby Awards
2010 Best Video Site, Best Home Page, Best Interface Design, Best Overall Web Design Finalist by the American Business Awards
2010 Gold Medal, Site of the Year by the Society of Publication Designers

industry affiliations

Applied Arts Interactive Awards Judge
Stevie Awards for Women in Business Judge
Design Management Institute Member
Web Marketing Awards Judge
OneUnited USA Director of Marketing
Creative Circus Student Show Guest Juror
AIGA Atlanta Portfolio Review Judge
AIGA Atlanta Guest Expert Panelist
AIGA Atlanta VP/Executive Board Member
International Academy of Design and Technology Advisory Board Member
AD2 Tampa Bay Executive Board Member
American Advertising Federation Member
AIGA Member
Contact
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