Over the past six years I have worked with a number of small businesses and start-up companies. I have done a wide array of designed pieces from short runs of business cards to large scale advertising. Every new business I work with tries to carve out a different niche, but the one consistent need across every new company, partnership, or sole-proprietorship is the need to get their name out effectively. Doing this with competency and consistency helps new businesses establish their legitimacy and create interest in what they offer.
There are a few elements that every new business needs at they begin to establish themselves in the marketplace.
A CLEAN PROFESSIONAL LOGO
Why? Every organization needs a consistent, iconic piece as identification and to distinguish themselves from their competition. This mark can used throughout all the different pieces of named or "branded" material that a business uses from business cards and invoices to advertising and marketing pieces.
Your logo should be clean, consistent, and scalable. It should be able to have as much impact on small sticker as it does on a large billboard. Most importantly, it needs to be transferable. This means that as your logo gets used, it needs to be clean and legible in every application.
A USEFUL BUSINESS CARD
Why? Even if you plan on building your business on word of mouth, you need a way for clients to reach you after they meet you.
Think business cards are dead? The business card still remains the standard in primary client contact. While technologies exist that can digitally replace the card, consistent deployment of a technology is never 100% guaranteed across any potential client base. A small, well-designed piece with all your necessary contact information that you hand to a potential client with your services is. Be creative, use creative materials or items with your contact information, use balloons instead of cards, just provide something tangible as a reminder of your meeting.
A WEB PRESENCE
Why? 92% of consumers research a product or service online before purchase according to Google testimony. If you are not talking about your business online, chances are someone else may be, or a competitor may be primed to take that business.
Fortunately, building websites and creating a web presence is easier than ever. Social media provides a quick and easy outlet to begin, monitor and respond to marketplace chatter. At the same time, there are a number of hard working designers and developers ready to provide a myriad of useful and affordable solutions to getting your business online. Monitoring and measuring your web presence will help drive business and provide valuble return on the time and energy you spend promoting your business.
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