jeff bachman

Marketing Manager for globally partnered third party service providers, internal clients, and our customer loyalty and recognition program. Business champion for enterprise-wide marketing/IT projects, including enhancements for our public web site and system architecture changes to better handle our customer loyalty and recognition program.

Develop and manage the Ritchie Bros. Auctioneers global marketing programs for:
- Equipment Financing (JV with Travelers Financial Corp.)
- Insurance (Partnered with Marsh)
- Warranty (Partnered with AmTrust)
- Shipping (Partnered with uShip)
- 1031 LKEs (Partnered with Accruit)
- Refurbishing (various partners)
- Recruiting (working very closely with the Recruiting team on the appropriate external marketing strategy and execution)

As many of these programs are new within the past few years, I also managed the marketing development and global implementation of these at their initiation as part of cross-functional project management teams.

Develop and manage strategic marketing plans and execution for internal clients including: Recruitment, Training, HR; Properties & real estate (dispositions through auction); Auction Operations (on-site customer experience).

Lead marketer for all of our partnered 'ancillary' services on a global level, as well as internal departments.

Local campaigns, global strategy, frontier markets, and everything in between.

Creation, implementation, review of regional sales and marketing plans, corporate marketing plans and related activities. The field's counterpart to integrated sales and marketing success. I was partnered directly with our Canadian division but also assisted other regions, such as our Panamanian frontier expansion.

Taught BUS 343 - Introduction to Marketing.

Lead discussions for three tutorials, taught the basics of marketing, graded and built the skills necessary for marketing students to go further with their degrees.

*Trained newly hired employees in areas of customer satisfaction and technical troubleshooting for equipment upwards of $20,000.

*Coached support agents on call control and information delivery for the Quality Assurance department.

*Delivered technical support and contract sales to customers over the telephone.

*Worked closely with employees at HP headquarters to resolve unique issues.

*Lead team discussions to initiate restructuring changes within departments.

*Marketed the use of Compact Fluorescent Light bulbs to residents of British Columbia through a multi-retailer, province wide give-away campaign.

*Taught elementary school students the benefits of being energy efficient at home through skits and presentations.

*Often took the role as team leader at large-scale retail events where I managed inventories, co-workers, and retail store relations.

*Sold outsourced E-Mail solutions and services to companies around North America.

*Handled contract negotiations from initial contact until close of sale.

*Participated in product trial and feedback.

Front-end PHP developer of database driven web sites.