Marketing Manager for globally partnered third party service providers, internal clients, and our customer loyalty and recognition program. Business champion for enterprise-wide marketing/IT projects, including enhancements for our public web site and system architecture changes to better handle our customer loyalty and recognition program.
Develop and manage the Ritchie Bros. Auctioneers global marketing programs for:
- Equipment Financing (JV with Travelers Financial Corp.)
- Insurance (Partnered with Marsh)
- Warranty (Partnered with AmTrust)
- Shipping (Partnered with uShip)
- 1031 LKEs (Partnered with Accruit)
- Refurbishing (various partners)
- Recruiting (working very closely with the Recruiting team on the appropriate external marketing strategy and execution)
As many of these programs are new within the past few years, I also managed the marketing development and global implementation of these at their initiation as part of cross-functional project management teams.
Develop and manage strategic marketing plans and execution for internal clients including: Recruitment, Training, HR; Properties & real estate (dispositions through auction); Auction Operations (on-site customer experience).