Kristof Janssens

After a couple of years as an account I made the switch to my real passion: online strategy & production. My job differs from firmly briefing our creative teams on online campaigns to inspiring our clients with digital showers. Next to that I usually take the production lead for our digital campaigns, which means I follow most campaigns from briefing to analysis. Recently worked for other clients such as: Kia, Motors, MNM, Come a Casa, Stad Antwerpen, Sunweb, Red Bull, O'Cool, Menzo, Pearle, Think Media Magazines, European Commission, Germinal Beerschot, Instituut voor Drugs en Alcohol (government) etc...!

I handled the day-to-day advertising business of MNM (radio) & Pearle Opticians. Next to that I also work on creating bigger campaigns (TV, radio, online, ...) for this brand over a longer time span. I also work on project basis for Perfetti van Melle, a confectionary company that houses subbrands as Mentos, Frisk, Fruittella, Smint, Klene, Chupa Chups, Look-o-Look, etc... My work for this interesting brand differs from TV and print advertising to brand activation campaigns. Recently worked for other clients such as: Kia, Motors, Menzo, Think Media Magazines, European Commission, Germinal Beerschot, Billy giftcard, Brax fashion, Instituut voor Drugs en Alcohol (government) etc...!

First real job experience doing internal account work and production.

Front-end design & set-up of small Drupal sites

Strategic Planning

Activities: A training for Young Strategic Planners. The H.Y.P.E. is the result of a collaboration between the APG Belgium and the recently established Young Planners Belgium group. The training consisted of 7 different workshops : Strategy, Advertising, Research, Digital, Creation, Media and Presentation.

Professional Bachelor Degree in Commercial Communication

Activities: Internship at Edge.be o Development webapplications o Marketing o Concept development o DTP o Projectbegeleiding o Klanten: Sanoma, Kinepolis, Consumer Preference… Praxis at LDV United Development of a campaign for Red Bull o Research o Campaign plan and media plan o Creative design o Customer relations