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Sunghwan Yoon
not so shy. aka Jacopast
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Posts
Arup Associates, Loughborough University, Master Plan, England, 1966
Why Apple’s New Campus Is Bad for Urban America
If you care about cities, about walkable communities, about healing the crappy environment thrust upon us for the last four decades in the form of suburban sprawl, then get a refund on that new iPad 3. Take your iPhone back, too. Because its manufacturer is betting that the company is cool enough to get away with violating even the most basic tenets of smart growth and walkability in the sprawling, car-dependent design of its new headquarters.
Don’t let them collect on that bet.
While communities all up and down the Silicon Valley are trying to repair sprawl by replacing it with smart growth, Apple is actually taking a site that is now parking lots and low-rise boxes and making it worse for the community. Yes, it will be iconic, assuming you think a building shaped like a whitewall motorcycle tire is iconic, but it will reduce current street connectivity, seal off potential walking routes and essentially turn its back on its community. With a parking garage designed to hold over ten thousand cars, by the way.
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