Jack Bremer

I work hard running 3B Digital and play hard at all other times...

Profile

Joomla web developer, online marketer, Technical Director @ 3B Digital, Founder @ Silicon Junction
Information Technology and Services | London, United Kingdom, GB

Summary

Jack is an online marketing specialist and IT Consultant, with over 7 years' experience in network architecture as well as designing and building consumer-facing websites and corporate portals that are focused on user-centered design, business objectives and ease-of-use. He is responsible for the online promotion of a variety of corporates, SMEs, charities and NPOs, always bringing a fresh approach to tradional online avenues expecially in the area of social media.

Jack studied BSc Hons Management & Information Technology including Financial Accounting, IT in Organisations, Ecommerce, Business Management, and Human Resources, combining these specialisms in his role as Technical Director at 3B Digital Ltd, London.

In 2011 he launched the hyper-local business collaboration network, Silicon Junction, focusing on tech and creative companies around Wandsworth, enabling larger projects to be pitched on through a transparent approach to the pitching process.

He has spoken at several events, including the J and Beyond International Joomla conferences and the Wandsworth Business Forum.
Specialties: email and online marketing, web best practices, search engine optimisation, open-source software solutions, bespoke IT networks, server architecture, graphic design, office optimisation, jargon-free training. IT Buzz-Word Compliance: HTML, CSS, PHP, MySQL, Joomla, Web 2.0, Adobe Photoshop, Word, Excel, Powerpoint, Goldmine, Sage Line 50

Experience

  • 2011 - Present
    Founder / Silicon Junction
    Building a community of creative industries in south west London, centred around Clapham Junction. Website implementation, marketing, business networking.
  • Jun 2003 - Present
    Technical Director, Web Developer & Online Marketing Consultant / 3B Digital
    3B Digital is one of London's leading design houses and digital marketing agencies, created in 1998 specifically to build websites both for companies new to the Internet, and for those looking for a newer and fresher website design. I particularly enjoy the variety of industries we work in, including entertainment, education, charities and blue-chip clients. • Managing company sales, as well as the actual implementation of new online technologies and marketing systems, specialising in "open-source" solutions which promote continual development in the most cost effective environment for the client. • Increased 3B's exposure to developing web markets through the development and implementation of interactive Web 2.0 marketing systems and content management systems for new and existing clients. • Designed, implemented and trained clients on the backend of the Institute Of Chartered Accountants of Australia (ICAA) website (www.icaa.org.uk), allowing them to increase annual revenue by 100% within the first six months.
  • Jan 2003 - Present
    Sales Director / seeyouattheparty.co.uk
    • Selling seeyouattheparty.co.uk services to event organisers who require short-notice photography and online galleries. • Managing our book of professional and student photographers. • Managing online orders at every stage, from initial order through to selection of suppliers and final fulfilment.
  • May 2010 - Present
    Head of marketing / J and Beyond International Joomla Conference
    Online marketing, social networking and strategy for one of the most popular community-led open source software conferences. Established the prototype "Joomball Rally" vision in 2011. Spoke at the 2010 on using social media to boost business leads, and at the 2011 event on best practice for launching a Joomla website.
  • Apr 2004 - Present
    Account Manager / RedDoor Networks
    • Managing client accounts and specifying bespoke solutions for IT networks and communications systems in Education, SMEs and NPOs. Promoted to be in charge of company's biggest clients. • Building company sales and marketing initiatives to reach increasing monthly targets, selling complex and technical products and services by proving trust and knowledge to clients. • Introduced bespoke automated newsletter system for marketing the company.

Education

  • 2000 - 2003
    University of Manchester - Manchester Business School
    BSc Hons Management & Information Technology in Financial Accounting, IT in Organisations, Ecommerce, Business Management, Human Resources
    Activities: • International Mentor to a student from Canada. • Promotions and Merchandising Officer of the university Ski/Snowboard Club. I made the club profitable by building an online shop.
  • 1994 - 1999
    Lancing College
    Computers, Economics, Mathematics, Design & Technology
    Activities: Philistines Theatre Appreciation Society, Quaffers Wine Appreciation Society, Rugby 1st XV Team, Hockey Team, Clay Pigeon Shooting Team
  • 1989 - 1994
    Brighton College Junior School

Additional Information

Interests:
new technology, office optimisation, property development, snowboarding, travel, yoga, pilates, softball

Updates

Posts

October 27, 05:11 AM

The mobile revolution has inspired major and minor websites alike to have a mobile version. Mobile versions can be created using themes, extensions, and other modifications.

While developing mobile version, you may want to test it on two, three, or even five different mobile handsets. After development, you are not aware how it will appear in each mobile present on this Earth as you have to buy each of them to test it manually.

Let us make this work simple for you by collecting some tools in this article to test the mobile version of your website.

You can test your mobile website on these tools, analyze it for the mistakes/errors, and then optimize it according to the recommendations. Let us have a look at some of the mobile testing applications available online.

1. W3C mobileOK Checker

W3C tops the list every time you come to the field of website testing. This time also, W3C mobileOK Checker tops the web-based mobile testing tools. You just have to visit its website and enter the URL to test and it will show whether your website is mobile-ready or not, along with what you can do to rectify any errors.


2. Ready.Mobi

Ready.Mobi is a service of dotMobi and an extension of W3C MobileOk Checker Service. It analyzes your website and provide the results in graph format whether the website is optimized well for mobile or not. You can check one web page without registering, but you have to create an account to test the whole website.


3. Google Mobile Testing

Google also has tools for testing your website for mobile. Visit the Mobile Testing site, enter the URL of your website, and press Enter. It will show the website in mobile format and you can check whether it is showing up correctly or not.


4. iPad Peek

Currently, Apple iPad is the highest selling tablet. If you are optimizing your website for mobile, then you should also check its compatibility for iPad (be sure to check your regular site here, not just the mobile version). Visit the iPad Peek website, enter the URL and press enter to show how your website looks on iPad.


5. Test iPhone

With all controversies, Apple iPhone is still one of the best selling smartphones around the globe. Do not miss iPhone testing while checking your website on Android, Symbian, and Windows Mobile platforms. You just have to visit the Test iPhone website, enter the URL and press Enter to do iPhone testing of your website.


6. Gomez

If you’re fed up with testing on emulators and web-based apps and thinking about buying a premium mobile website testing service, go for Gomez as it provides a “Try Before You Buy” option. You just have to fill out a small form and it will send the images captured on iPhone 3Gs, iPad, BlackBerry Storm 2, and Google Nexus One.


7. Opera Mobile Emulator

Opera is one of the best mobile Web browsers available in the market. Almost every Java-compatible handset supports either Opera Mini or Opera Mobile. Opera is also available for iPhone, Android, and Symbian platforms. You can test your website on this mobile browser by visiting its online demo.


8. BOLT Demo

BOLT is another leading mobile web browser. It mainly works on Java-compatible mobiles but the company also plans to launch an Android version. Test your Website on BOLT by using its online demo.


Conclusion

You can use the above tools to check the performance of your mobile website. According to the results, you can modify the website to work better on each platform. We hope that you will find this post helpful.  Do not forget to share your suggestions and comments.


Swapnil Arora is a Technical Writer with xhtmljunction.com, a specialized division of CreativeWebLogix. Xhtmljunction.com provides PSD to HTML conversion within 8 hours.Connect with us on Facebook or Twitter.

Have any suggestions for mobile testing? Any other good apps out there for doing this? Let us know in the comments!

Source

August 19, 01:00 AM

Social media optimization gives you the ability to not waste bullets. Every tweet and status update has a cost associated with it. Perhaps not a direct financial cost, but a real, and at times considerable labor cost.

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. Alternatively, it’s time you could be spending watching Project Runway. Or hanging out with your kids. Or making fun of Lebron.

As Charlene Li said – and I routinely steal this line – “social media isn’t inexpensive, it’s different expensive.”

Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web.

Getting smarter at social analytics requires three things:

1. A mindset shift on your part about social media optimization

You must embrace the concept that all tweets are not created equal, and there’s value in doing this stuff with additional rigor and analysis.

2. Killer social media marketing software

You need the data ecosystem necessary to make relevant, judicious decisions about your social media behaviors.

I’ve been playing with Argyle Social for a few weeks (they are a Convince & Convert sponsor, so they gave me a free account), and I am hooked. The data they offer is extraordinary, and perhaps more importantly it’s easy to understand and access.

The guys at Argyle come from an email marketing background (like me) so they were raised on a diet of analytics, testing, and identification and isolation of meaningful variables. They are smart, data nerds first, and social media marketing software developers second. And the product is better as a result.

3. A commitment to actually doing something with social analytics data

Just because everything is trackable doesn’t mean you should track everything. The core challenge with social media optimization isn’t availability of data (with the possible exception of Twitter impressions data, as I ranted about here in my social media measurement post).

Instead, the challenge is knowing what the data MEANS, and what to DO about it.

Too many companies in social media tend to misapply breadth and specificity. This results in hand-wringing about the success of a specific tweet, when looking at your social behaviors over a much longer period is far more illustrative. It also results in companies evaluating the success of a particular channel (Twitter and Facebook, in particular), based on aggregate fans or followers, which has almost zero analytical or prescriptive value.

What is useful about good social media marketing software – and Argyle Social in particular – is that it is inherently set up to allow you to understand how your social efforts are trending and progressing by looking at them from a batched perspective.

Social Media Optimization Table

Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great). In this hypothetical case, a real estate developer builds multiple campaigns to create silted social analytics for his posts about trends, financing, news, and owning a home.

With this type of structure – and goals or conversion events plugged in – you can see important value patterns emerge over time that will help you use your social media marketing resources (most notably, time) more efficiently.

There’s several components of Argyle Social that work well for me.

  • The ability to easily curate content using the browser bookmarklet. I can find an interesting blog post, and send it out in about 3 seconds. Argyle automatically attaches rich tracking codes.
  • The unified inbox that shows me Twitter @replies, retweets, and DMs plus Facebook comments in one place. This of course is not rare functionality, as several social optimization packages have it, but Argyle Social’s version is as good as any.
  • Scheduling of posts in advance is a breeze, even if you have multiple people working together as a team.
  • I can create custom tracking URLs in a few seconds, even if they won’t be used in social media, and setting up conversion goals is equally simple (provided you can drop a small piece of code on your website).

Social Analytics Dashboard

Social Analytics Report for Me

But the social analytics dashboard is really the star of the show.

From there, I can at a glance see how I’m trending on clicks, goals, interactions, and subscriberson a week-to-week, month-to-month, or custom date range basis. Then I can drill down to look at specific campaigns, or even individual tweets.

Tweet-by-Tweet Social Analytics

Smartly, Argyle automatically combines the results of tweets and status updates that contain the same link. This is very handy for people that tweet new blog posts more than once (like me).

Knowing which campaigns to set up and what to call them is sometimes a bridge too far at the onset of a social analytics campaign. Argyle Social lets you assign particular tweets to a campaign after the fact, which is very useful for down-the-road analysis.

Free social analytics white paper

I’m getting better at social media optimization thanks to Argyle Social. My pal Jason Falls is a big believer too. Take a look at the white paper, and/or check out a free trial. Prices range from $149 to $499/month – there’s also an excellent white label version for agencies.

It’s definitely more expensive (in most configurations) than social media marketing software like HootSuite, but I think it’s worth the investment. If you want to embrace social media optimization – and eventually serious companies will have to – I think you’ll agree that it’s worth the step up.

October 19, 03:16 AM
Shared by Jack Bremer, 3B Digital
Nice!
Giz­mo­do friend and amaz­ing film­mak­er and pho­tog­ra­ph­er Vin­cent Laforet says that call­ing this time lapse video of Utah and Ari­zona "breath­tak­ing" is an under­state­ment. He adds "Holy cow". Make sure to watch this at full screen and HD.

The cre­ator of this stun­ning piece is Dustin Far­rell. "Every frame of this …

October 18, 10:00 PM

I love Pixar. You love Pixar. Everyone who bleeds blood, inhales oxygen and has a soul loves Pixar. We all need to prove it and wear this Luxo Jr. Lamp for Halloween this year. It's just like the logo. This is so awesome.

Practice your hops! Bonus points if you get a friend to dress up as Luxo Jr. and the rest of you dress up as P, X, A and R. [Laughing Squid]

October 18, 11:20 PM

Fremon Seay is your dickhead of the year. The 38-year-old dad punished his 16-year-old daughter by beating her with a stick while he sat his 300-pound self on her. But he didn't stop there. He made her put on armor and fought with her in a sword match for two hours.

It all started because Seay's daughter went to a party she wasn't supposed to. Seay drove to that party and dragged her back home. That's where it usually stops for a normal pissed off dad with a normal pissed off brain, right? Not for Seay. He ordered another daughter to find willow switches so that he could hit the 16-year-old to teach her a lesson. Okay, that's not cool. But that's where it should stop, right? Not for Seay. After beating her (while sitting on her so she couldn't escape). He told his daughter:

Now that you're 16, we can fight. Go put on your armor.

Seay, you see, participates in Live Action Role Playing (LARP) so he has armor and stuff on the ready. Seay, according to police, beat his "daughter with wooden broadsword" for over two hours. And then after that, Seay forced his daughter to strip down to her underwear and watch a sermon TV. She finally reached a friend through text message and then police came in and arrested the disgustingly sick Seay on charges of second-degree assault.

I'm not trying to claim any parenting expertise (as I have no kids) but I think Seay is as disturbing and horrible as they come. I hope he rots. [Seattle Weekly, Kiro TV]

October 19, 03:04 AM
Shared by Jack Bremer, 3B Digital
Brilliant...
““When we have clients who are thinking about Flash splash pages, we tell them to go to their local supermarket and bring a mime with them. Have the mime stand in front of the supermarket, and, as each customer tries to enter, do a little show that lasts two minutes, welcoming them to the supermarket and trying to explain the bread is on aisle six and milk is on sale today. Then stand back and count how many people watch the mime, how many people get past the mime as quickly as possible, and how many people punch the mime out. That should give you a good idea as to how well their splash page will be received.””

- Jared Spool has such a wonderful way with words :)
September 11, 09:11 AM
Shared by Jack Bremer, 3B Digital
@scobleizer Is that you upsetting @TheRealNimoy in the top photo!?





PS project: Spock is not impressed ...(Read...)

September 11, 08:35 AM
Shared by Jack Bremer, 3B Digital
@alexbremer Could have done with this a little while ago, eh @hughhwilliams?

"Forget tape measures, gut feelings and guess work. This TV size-guide from Sony will show you ..(Read...)

September 11, 08:27 AM
Shared by Jack Bremer, 3B Digital
Wow, this is pretty cool:



Team SUGRU "(gaelic for play) was tired of not being able to fix broken gadgets, so they develo..(Read...)

September 11, 08:23 AM
Shared by Jack Bremer, 3B Digital
@alexbremer we NEED to try this :)

The CueLight is a interactive pool table system, using an HD video projector mounted above the table..(Read...)

September 11, 08:23 AM
Shared by Jack Bremer, 3B Digital
@jamespreedy

Wow, the iNecklace($75), it is a aluminum pendant, and has an LED that pulsates when you connec..(Read...)

September 01, 01:30 AM

Ultimate human slingshot slip and slide...(Read...)

September 11, 08:06 AM
Shared by Jack Bremer, 3B Digital
This will make @fespa happy and @alexbremer cringe.



Dartz FR has released a series of pictures showing a Ferrari F430 wrapped in a leather vinyl.&n..(Read...)

September 11, 07:31 AM
Shared by Jack Bremer, 3B Digital
Wow, these shoes from Back To The Future are now real, and reaching $3,000+ on eBay!

"The NIKE MAG is no longer the “greatest shoe never made." The mythical shoe that or..(Read...)

September 01, 12:29 PM

Most people are reasonably honest, and for some integrity is a point of pride.


So if you lose your iOS or OS X device there's a good chance it will be found by an honest person. Alas, at that point they're stuck. They have no way to know who to return the device to, especially if it's encrypted (as it should be).

It's easy to remedy this for an iOS device. You can make any image the background for the iOS login screen. I typed my contact info into an iOS Note, saved it as a screenshot, then made it my login background. For good measure I taped a business card into the back of my Speck iPhone case.

Things aren't as easy for OS X, including Lion. There's no tool for changing the login screen background, you have to hack it. On an Air, you can't even tape a business card or write contact info on the battery. (Yes, you could try a Sharpie on the back. That takes a Vulcan dedication to logic!).

For my Air I put my contact info into the password "hint" box. If someone clicks on the question mark next to my name on the login screen they'll see it. This is subtle though, so I'll probably hack the login screen too, and use a pixel editor to put my contact info there too. I did something like this once with a digital camera.

Apple should make it easier for honest people to help us out ...

Update: Yay! There's an official way to do this in Lion. KimH had the tip in comments. I'm starting to like Lion a bit more ...
August 24, 02:32 AM

Found by SamuraisShadow

GiffGaff are doing something AWESOME. A while back, we were talking about how it's amazing to read so many comments in the Forum and Facebook from people feeling a sense of freedom once they escaped their restrictive mobile contracts and got on board with giffgaff. When someone mentioned that people locked into contracts were like battery hens stuck in their cages the idea of freeing caged hens seemed a nice thing to do. With a bit of post rationalising it made quite a bit of sense too: We want to free more people from contracts and let people know that unlocking a phone isn’t illegal. We want to do something disruptive, different and help out. We could also free battery hens that are in need of new homes, especially as the EU have banned caged battery hens by 2012, which means a lots of hens need re-homing. This idea then evolved a bit more: Unlock a phone, Unlock a chicken - for each person that unlocks their phone and joins giffgaff through our Chicken campaign, a battery hen will be re-homed. It combines the message we want to portray with something we believe in. Cheapest Sim is £5, so you save the money as well as a chicken.

August 24, 02:28 AM

TheInterviewr is a new mashup that makes it super, super simple to record telephone interviews online using your existing telephone. It is a dream come true and for now at least - it's free.

The system uses APIs from Twilio and Box.net to let users schedule interviews with contacts, enter notes for the interviews and upload associated files to a central place. Then, when it comes time to do the interview, both parties are sent an SMS to remind them it's about to begin. The person performing the interview clicks a button on TheInterviewr website and both peoples' phones are called automatically. Have a conversation, refer to your notes and documents, then click the same button to end the call. A recording will be available to listen back to immediately. It's like magic.

Sponsor

"The idea," explains British Columbia based developer Roger Stringer, "was to have a site where journalists / bloggers and anyone else who might conduct interviews (even applies to HR people hiring people), can keep everything organized in one handy place and refer to recordings of the interview later."

I'm sure there are other ways to do roughly this same thing, but this is such a nice, clean, simple, fast service - I was in interview recording mode within 2 minutes of creating a quick account. I'll be testing this over the coming weeks - but it certainly seems like something worth paying for.

Mashing up several services to make functionality like this easy and cheap (or free) is classic Read/Write Web stuff.

Thanks to Doug Coleman for pointing us to it.

Discuss

August 24, 02:26 AM

On his CNN show last week, Anderson Cooper fell into a minute-long fit of giggles on live TV over a lame potty joke. The video of Cooper losing it on air quickly went viral and turned into fodder for Stephen Colbert on the following night's episode of The Colbert Report.

But Colbert is no stranger to on-air laughing fits. Click through for a compilation of some of Colbert's giggliest moments, along with 15 other favorite laughing fits on live TV. Next »

August 20, 04:52 AM
Shared by Jack Bremer, 3B Digital
@giraffetweet
arty doings

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