Interaction Design
I'm Senior Interaction Designer and UX Specialist with experience in the following areas:
innovation, strategy, advertising, content, appliance, automotive, computer system, internet media,
education, banking, electronic and mobile devices.
I'm an evangelist of interaction design in Brazil as a local leader of IxDA. In 2007 I founded of the first brazilian Interaction Design Institute. Today I coordinate an international level postgraduate program in User-Centered Design at Positivo University. Since 1995, my goal has been to design "products" and services with good experiences for users through interaction design and design thinking.
About me- Twitter: @efileno
- Articles @ Design de Interação
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Info
- SummaryI'm interaction designer in Brazil, working since 1995 with information architecture & usability in interactive projects. I’ve been involved with user research and design thinking for more than 12 years. I have experience with digital strategy and web service management.
I work with user experience strategy, human-centered design, usability, information architecture, IHC, user interface design, design management, design strategy, service design and digital culture - with international experience.
I have more than 230 projects delivered in the following areas: innovation, strategy, advertising, content, appliance, automotive, computer system, internet media, education, banking, consumer electronic and mobile device. For clients like: Petrobras, Google, Vivo, Claro, GVT, TIM, HSBC, Parana Bank, Itaú-Unibanco, Caixa Econômica Federal, Bradesco, Urmet Daruma, Sagem Orga, Diebold, Samsung, Nokia, Positivo Computers, HP, Volvo, Renault, Volkswagem, GM, Electrolux, Perfipar, BS Colway, O Boticário, Editel, ALL, Federal Government and others.Specialties: • Concept development of new products and services (using design thinking and interaction design methods). • Great experience with Usability test, Information Architecture and prototypes. • Qualitative user research methods and techniques (design research and ethnographic). • Strong visual design background (Bachelor degree). • Design team management that works with software, computers, mobiles, services, interactive interfaces and web. • Good innovation process skills. • International speaker.Experience- Dec 2011 - PresentAssociate Interaction Designer / livework"Good services are those that deliver good experiences".
Working with service design and design thinking. - Jan 2011 - PresentProgram Coordinator & Lecturer - USER CENTERED DESIGN / Positivo UniversityUser Centered Design is a pioneer postgraduate programme of Positivo University.
Discipline: User Experience (UX) and Design Research (Ethnography)
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at UP Design School
Discipline: User Centered Design, Web Design and Interaction Design. - Jan 2011 - PresentLecturer / Universidade Tuiuti do ParanáDisciplines: User Experience (UX) and Usability
Postgraduate: MBA Online Communication and Digital Marketing - Nov 2010 - PresentInvited Lecturer / CESAR.EDUTeaching User-Centered Design at Interaction Design postgraduate programme.
- Jan 2007 - PresentLocal Leader, Curitiba / IxDAThe Interaction Design Association (IxDA) is a member-supported organization committed to serving the needs of the international interaction design community. I started IxD local community and since 2007 I have been leadership. As local coordinator for Curitiba, I help the community organize events and facilitate meetings that provide a platform of information/knowledge sharing, as well as networking opportunities.
- Curator and Chairman of Interaction South America 2010.
- Since 2007 organizing the World Usability Day in Curitiba. (we've made 5 editions) - Apr 2011 - Dec 2011Senior Interaction Designer and UX Specialist / Try Consultoria e PesquisasPlanning, conducting and analyzing user experience studies, design research, usability evaluations and design concepts.
Working with interaction design, information architecture, human-centered design and design thinking for technology companies, products and services. - Jan 2011 - Apr 2011Senior Interaction Designer / Positivo InformáticaInteraction design applied in the tablet project.
Strategy design and content for learning at mobile computers and tablets. Design concepts using human-centered design as interaction design and information architecture to create wireframes and mental models in educational environment. - Jan 2010 - 2011Lecturer / Sustentare Business SchoolDisciplines: Semiotic Studies and Design
Postgraduate: MBA Design and Branding - Oct 2008 - Jan 2011Interaction Designer and User Experience Specialist / C.E.S.A.R.Advanced experience on software/hardware design (supported by interaction design methods); understanding of human-centred design methods through design research and ethnographic studies; information architecture based on defined personas or usability test results. Experience on creating user flows and wireframes. Ability to create new products, services and systems by developing prototypes (high and low fidelity).
Contributed to the establishment of the CESAR Usability Lab, UX team process and Process of Innovation CESAR (PIC). - Jul 2008 - Dec 2010Local Ambassador - Curitiba / UXnet - User Experience NetworkUXnet provides access to people and knowledge across the user experience community. We provide the infrastructure, tools and information to increase awareness and accelerate the growth and value of user experience.
- Jan 2007 - Dec 2010Founder and lecturer / Faber-Ludens Institute for Interaction DesignFounder of the first brazilian Interaction Design Institute that offer an international level postgraduate programme.
Disciplines: Interaction Design, Paper Prototyping, Arduino Prototyping and Interaction Project.
Programme mentor and creator: Postgraduate in Interaction Design.
Workshops: Prototyping, Service Design, Design Thinking, Usability and Information Architecture.
Award: Mozilla Design Challenge 2009 with Cubezilla (project of my students) - Jan 2004 - Dec 2009Interaction Designer Consultant and CEO / 110 VOLTS WEB + DESIGNDesign management in information architecture, usability (card-sorting, wireframe, personas, scenarios and prototyping), user researcher and interface design (web, computer and mobile).
- Jan 2008 - Jun 2009Professor / OPET CollegeDisciplines: Usability, Information Architecture and Interactive Websites
Course: Web Design - Feb 2008 - Oct 2008Web Project Manager (Partner) / Midiaweb Interactive AgencyUsability, information architecture, interface and interaction design.
- Jan 2008 - Jul 2008Professor / Univille UniversityDisciplines: Visual Language, Design Methodology and Project
Courses: Graphic Design and Industrial Design - Feb 2005 - Jan 2008Interaction Design Manager / BS Colway PneusUsability, information architecture, interface and interaction design. Web marketing campaigns management.
- Jan 2004 - Jan 2005Creator and Project Manager / Website Rede Design BrasilCoordination of information architecture, usability, interaction and interface design.
In partner with Centro de Design Paraná. - Nov 2002 - Dec 2003Web Marketing Manager / Vivo TelecomUsability, information architecture and interface design for website. Mobile games and Alternative Reality Game (ARG). Coordination of web marketing, web services and new products (mobile and web).
- Apr 2002 - Nov 2002Interaction designer / Ponto Com Internet AgencyInteraction design, user experience, usability and information architecture.
- Sept 1999 - Apr 2002Designer / Centro de Design ParanáDesign thinking, design management, interaction design, user experience and usability of new products and services.
- Jul 1995 - Dec 2000CEO, Owner and Interaction Designer / Onemedia InteractiveUsability, information architecture, interface design and interaction design.
Also Internet consultancy and Internet projects (venture capital). - Mar 1995 - Feb 1996Research Assistant / ITA - Instituto Tecnológico de AeronáuticaIn a partnership with FMCF/IEE (Electronic Engineer Institute), worked in the DSP signal, visual recognition with IR / laser, fuzzy logic and software usability (IHC). Also worked on the electronics tests of bank equipaments, security devices and rockets (Brazilian Space Program).
- Jan 1992 - Jun 1995Designer and software developer / Érico Fileno FreelancerComputer programming: HTML, C/C++, Pascal, Assembly, Delphi, VBScript and PHP.
Usability, interface design and interaction design.
Since 1994 developing Internet systems.
Education-
2010 - 2011Associação Portuguesa de Profissionais de UsabilidadeUX Lx 2010 and 2011
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2010 - 2010Adaptive PathUX Week
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2010 - 2010d.School StanfordDesign Thinking Immersive
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2009 - 2009Adaptive PathExpert UX Intensive in User Experience
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2009 - 2009Universidade PositivoUser-Centred Information Design with Jorge Frascara
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2004 - 2007Universidade Federal do ParanáM.Sc. in Digital Culture and Education
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2005 - 2005Constantine & Lockwood Ltd.Usage-Centered Design and Usability with Larry Constantine
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2003 - 2003IDEOService Design and Innovation with Fran Samalionis
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2002 - 2003FAE Business SchoolPost Graduation in Project Management
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2002 - 2002IDEOHuman-Centered Design and Design Research with Jane Pritchard.
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1997 - 2001Universidade Federal do ParanáBachelor in Graphic Design
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1999 - 1999Köln International School of Design / UFPRDesign Management with Ph.D. Brigitte Wolf
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1992 - 1996Escola Técnica Professor Everardo PassosTechnological in Industrial Computer Science
Additional Information-
Honors:Mozilla Design Challenge 2009 with Cubezilla Project
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Interests:Interaction design, user experience, new technologies, mobile, ubiquitous computing, design thinking and service design.
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Tweets
- A useful review of wireframing tools - http://t.co/HwfZIxrs - Which tools do you recommend? #wireframe lives!
- RT @medeiros_rod: Designing programs theory http://t.co/UQKWYUH2
- Our Economy Is Mostly Services. But How Do You Design Great Service Experiences? http://t.co/D48tCif5 #servicedesignFeb 21, 12 from web Reply, Retweet, Favorite
- 4 elements that make a good user-experience into something great http://t.co/JixoxP3h #ux
- @alessandrovr A #gambiarra não invalida o planejamento...E vice-versa! Não olho por esse lado pessimista das coisas.
- @alessandrovr Entendo a #gambiarra com a arte do improviso e de resolver as coisas com o que temos na mão e de forma rápida! É criatividade!
- I love these "foreign views" of Brazil.: 4 Lessons From The Social #Innovation http://t.co/sN5JORh8 The world is learning our "gambiarra"
- A história do novo logo do windows http://t.co/kKdxr0Id
- RT @marcos_nahr: User Centered Design of New and Novel Products: Case Digital Television http://t.co/QxwIAihv #
- Alunos #D2INT obrigado pelo empenho nessa semana de aula Design Centrado no Usuário. Concorrência lá embaixo era phoda! http://t.co/BelHtn6Y
- RT @ixdacuritiba: Interaction '12 - 3 days: DAY ONE http://t.co/rNi3oBTO DAY TWO http://t.co/CKthKOzR DAY THREE http://t.co/43oSzyKS #ixda
- Dell is a Software (service) Company! http://t.co/JfoGsfLq Like IBM...hey HP are you come? #servicedesign rules!
- 15-03-2012 - Junte-se à revolução da @EiseLab http://t.co/fKmFSD3l #servicedesign #designthinking #inovação #design
- Why Personas are Critical for Content Strategy http://t.co/viYwqID8 #ux
- Pessoas que tratam Design Centrado no Usuário e Co-criação como coisas antagônicas não conhecem nenhuma das duas coisas. #fujadeles
- Anamaria de Moraes (1942 – 2012) O design brasileiro amanheceu triste nesta quinta-feira ;-( http://t.co/FyqpVQLd
- Don Norman e Massimo Banzi estarão no Interaction South America 2012 @IxDSA12 http://t.co/bfvMR9Hn #ixda
- Meaningful Transitions - Motion Graphics in the User Interface http://t.co/hk6psCyI
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Posts
- Feb 01, 12
Será que é possível viver em uma grande cidade e não possuir um automóvel particular para se locomover dentro do espaço urbano? Se você mora em uma cidade onde há uma boa infraestrutura de transporte coletivo ou que há um … Continue lendo
- Feb 21, 11
Entre os dias 2 e 4 de dezembro de 2010 ocorreu, no campus da Universidade Positivo, em Curitiba, o segundo Interaction South America. Participaram do evento mais de 250 pessoas de várias partes do Brasil. Com a proposta de solidificar … Continue lendo
- Nov 25, 10
A Universidade Positivo de Curitiba acaba de lançar para 2011 a pós-graduação em DESIGN CENTRADO NO USUÁRIO, reunindo uma proposta educacional diferenciada e única no Brasil. O curso conta com um corpo docente especializado, que mescla anos de experiência no mercado e … Continue lendo
- Sep 04, 10
Dia 28 de julho participei como palestrante do Encuentro Latinoamericano de Diseño em Buenos Aires. O evento é organizado todos os anos pela Universidad de Palermo. Além disso, fui convidado a participar do Congresso de Ensino em Design para falar … Continue lendo
- Sep 04, 10
No dia 17 de julho, participei do principal fórum de debate sobre design no Brasil: Encontro Nacional dos Estudantes de Design, carinhosamente chamado de NDesign. É legal retornar ao N após 10 anos. Fiquei emocionado ao entrar no palco e … Continue lendo
- May 25, 10
Fui convidado a palestrar no evento UX Lx – User Experience Lisbon 2010, conferência mundial sobre Experiência do Usuário, realizada em Lisboa de 12 a 14 de maio. Apresentei a palestra UX at Emerging Markets in Brazil. A lista de … Continue lendo
- Feb 18, 10
Design Centrado no Usuário (DCU) é o processo de design em que as necessidades, desejos e limitações do ser humano são levados em conta durante todas as fases de concepção e desenvolvimento de um produto. DCU é focado na criação … Continue lendo
- Nov 11, 09
Foi lançado oficialmente a nova pós-graduação em design da Universidade Positivo. Como não há um curso de especialização sobre este assunto no Brasil, o curso da Universidade Positivo torna-se pioneiro dentro desta proposta no país. DIFERENCIAL As seguintes características formam … Continue lendo
- Oct 08, 09
Sabe como fazer as pessoas utilizarem menos artefatos tecnológicos, como uma escada rolante? Com mais tecnologia…porém centrada no usuário e muito divertida! É o Homo Faber somado ao Homo Ludens, ou seja, o ser humano que cria e fabrica artefatos … Continue lendo
- Jul 08, 09
O professor de antropologia cultural da Kansas State University, nos EUA, Michael Wesch é uma das principais referências na área. A etnografia é uma ciência muito importante para o trabalho do designer de interação e o professor Michael e todos … Continue lendo
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