ilaria defilippo

Bramo assai, poco spero e nulla chiedo.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.

In every job that must be done, there is an element of fun.

Work only for people you like. A sense of commonality is essential. Without that, disaster.

Ich glaube mehr an Märchen als an Zeitungen.

Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of difficult (but achievable) hills.

[If] people are made safer, more comfortable, more eager to purchase, more efficient, or just happier, the designer has succeeded.

Man muss ebenso denken können in Farben, in Formen, wie man denken kann in Begriffen, in Gedanken.

Poche esperienze sono più esaltanti del primo tuffo in una città nuova.

Non sono una collezionista, sono un museo.

Quel che importa nella vita è essere solitari, ma non soli.

Essere un genio assorbe molto tempo, bisogna starsene tranquilli a far nulla, a non fare davvero nulla.

The furniture you own should be a culmination of all different people you have been at different points in your life.

Das Endziel aller bildnerischen Tätigkeit ist der Bau!

The ultimate aim of all creative activity is the building!

You get up early in the morning and you work all day. That’s the only secret.

… Tu sei stato capace di realizzare la tua Leggenda Personale.
Il ragazzo non sapeva neppure che cosa fosse la Leggenda Personale.
È quello che hai sempre desiderato fare. Tutti, all’inizio della gioventù, sanno qual è la propria leggenda personale. In quel periodo della vita tutto è chiaro, tutto è possibile, e gli uomini non hanno paura di sognare e di desiderare tutto quello che vorrebbero veder fare nella vita. Ma poi, a mano a mano che il tempo passa, una misteriosa forza comincia a tentare di dimostrare come sia impossibile realizzare la Leggenda Personale.

È proprio la possibilità di realizzare un sogno che rende la vita interessante

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. “Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.