Hi. I'm Si.
I design, make, and manage things - products, teams, whatever's needed - that connect, engage, and tell stories, mostly with a digital slant but all rooted in the modern, everyday world.
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Info
- Summary
In short: I design, make, and manage things - products, teams, whatever's needed - that connect, engage, and tell stories, all rooted in the modern, everyday world.
Solve real world problems by making real world things for clients.
Put the client's business, and the client business’s success, at the heart of everything.
Think where is the client now, where will the client be next?
Embrace research to produce remarkable insight.
Be strategic, be a problem solver.
Make people think afresh, to reset agendas.
Experiment, challenge convention.
Produce appropriate work, effective work, even brave work.
Create things for clients that will be wanted and will be loved.
Achieve through collaboration: with clients, with partners, together.Starting as a hand crafting web developer in 1998, I am a respected and experienced creative & design thinker, account/project director, strategist, and leader of teams & businesses with a strong passion for digital & collaboration.
I have worked on everything in the comms industry, offline and online, including: branding, print, radio, television and experiential advertising, emails, all forms of websites (from brochureware to e-commerce to some things quite bespoke), mobile platforms (mobile sites and apps), interactive displays, and video games. Yes, video games.
Taking a channel neutral start, I employ deep research & analysis, collaboration, a belief in creativity, and appropriate deployment to craft ideas that are focused, creative, and effective as human centric story telling experiences.
On projects, I inspire and educate all so the work is rewarding, educational, and fun!
I teach and lecture at schools and universities about digital, design, and working in the agency industry to help shape the next generations.
I am also an advocate of, both locally and nationally, the strong, unique creative and digital scene in Leeds and Bradford.
Don't understand all that? It's OK. My nan doesn't either.
Experience- Mar 2012 - PresentVisiting lecturer / Leeds Metropolitan University
- Nov 2011 - PresentCreative Services Director / Chief Operating Officer / Bloom Agency
Steering, organising, guiding, doing, and making things with the Bloom team and our clients.
Responsible for the design, creative, dev, digital marketing, project management teams, and operations within the agency.
- Oct 2011 - PresentSchool Governor / Thackley Primary School
- Sept 2010 - PresentSteering committee member / Leeds Digital Festival
Helped and continue to help to bring together the 2011, 2012 and 2013 Leeds Digital Festivals.
As part of the festivals I have organised events, including the Leeds Digital Conference in 2012.
Throughout the past three years I have also organised the Leeds Digital Lunches held at the Adelphi.
- Mar 2011 - Nov 2011Senior Project Manager / Service Delivery Manager / twentysix
- Jan 2010 - Dec 2010Senior Project Manager / Senior Account Manager / fuse8
- Aug 2009 - Jan 2010Digital Manager / Webmotion / Dulay Seymour
- Oct 2007 - Apr 2009Creative and Design Manager / Brahm
- Nov 2005 - Oct 2007Creative Services Manager / Brahm
- Jun 2004 - Nov 2005Design and Digital Manager / Brahm
- Jul 2000 - Sept 2004Digital Lead / Brahm
- Nov 1999 - Jun 2000Head of Internal Projects / sportinglife.com
- May 1999 - Oct 1999Digital Projects Manager / Grimsby Evening Telegraph
- Oct 1998 - May 1999Senior Developer / sportinglife.com
- Apr 1998 - Oct 1998Junior Developer / sportinglife.com
Additional Information-
Honors:Self Digitally Leeds 2011: shortlisted for Leeds digital star Art in Yorkshire Roses 2012: gold for App Insider Yorkshire Digital & Technology Awards 2012: shortlisted for best app DADI awards 2011: shortlisted for best app www.worldcupstickup.com DADI awards 2010: shortlisted for Best In-House Website or Campaign www.codalmighty.com When Saturday Comes 2010 awards: gold for best club specific website
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Tweets
- Play by your own rules. — Tech Talk http://t.co/AhVCnXCXDz
- RT @meandmybigmouth: Just had sneak preview of a review for Finches of Mars by Brian Aldiss which will run in national press week of public…May 24, 13 from web Reply, Retweet, Favorite
- RT @stef: A bunch of new things that happened at Makeshift this week: http://t.co/PC2o9qKF6SMay 24, 13 from web Reply, Retweet, Favorite
- @TheWrongSpeed Depends what @notepadwebdev's lunchbox looks like. (I pray "lunchbox" isn't a euphemism and I am asking for a #cockshot.)
- RT @100films: Today's new review: Bruce Willis stars in noir-ish action-thriller THE LAST BOY SCOUT http://t.co/mRcd7P8dczMay 24, 13 from web Reply, Retweet, Favorite
- RT @lizcable: I am no longer teaching Facebook advertising to businesses until Facebook changes its policy @EveryDaySexism #FBrape http://…May 24, 13 from web Reply, Retweet, Favorite
- RT @NoFishyBusiness: Still time for a Fish& fix this eve @calverleyfish #Calverley or Littlemoor fish shop #Pudsey #Leeds #LeedsLovesFood #…May 24, 13 from web Reply, Retweet, Favorite
- @DeanVipond I need to check what *time* the episodes go up...
- Howard Deutch is directing some of the episodes in the new season of True Blood! Now, that is SOME KIND OF WONDERFUL, HA HA HA HA!May 24, 13 from web Reply, Retweet, Favorite
- RT @DeanVipond: So @Sesamestreet have published a blog post about Arrested Development http://t.co/MlAslX1bMA <faints> / @Idlesi @simonth @…May 24, 13 from web Reply, Retweet, Favorite
- Access/ventilation shaft just about poking out, with seats round it, at Thackley http://t.co/GLTCFzEe1l
- Bird on branch @ Field Locks (Locks 16-18) http://t.co/nX09mF0CCc
- @DeanVipond Another 15 mins' walk up this hill, Vipond, and me and the dog can be at your door! (Except we won't because I am sleepytired.)
- @DeanVipond I am walking through a field with the dog trying to have a little time away from a screen - and you post that. [stands in field]
- RT @AngrySalmond: Racism is what happens when you don't watch Star Trek as a kid.May 24, 13 from web Reply, Retweet, Favorite
- Edgar Wright's Essential Movie Music Playlist. Awesome. http://t.co/1hxQRmhOutMay 24, 13 from web Reply, Retweet, Favorite
- Contrast testing: $fun++ by the sun suddenly and erratically appearing from behind the clouds - and then hiding. And appearing...May 24, 13 from web Reply, Retweet, Favorite
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Posts
- Jan 21, 13
A couple of weeks back I found myself in a YouTube vacuum, eventually getting onto watching a video about the making of Jurassic Park. A click and a hop later and I am on a recent interview with Dennis Muren,…
- Jan 07, 13
At the end of the other day my daughter was telling me about her day at school, and how a teacher hadn’t taken the register at the start of class. (She’s such a stickler for procedure and process.) I am…
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Posts
The Mandarin. The Lego version. Not the actor version. #Lego #IronMan #IronMan3 #Marvel #villain
Much prefer the one colour Bradford MDC logo to the blue and orange version. Much prefer.
Oh my! A Caledonian 80/-. One of my faves. This used to be on at the West End House once in a blue moon.
Nice Share Your Discoveries campaign for Renaissance Hotels at New York JFK airport, with about eight executions, including one with an invitation for audience digital social media participation
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Photos
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