At Amazon, I fulfilled my destiny as a lifelong bibliophile / technologist and led Kindle initiatives across hardware, software, services, and content. I also spent a lot of time hiring and mentoring TPMs. And Beta testing products.
My first job was managing the Kindle Keyboard program, which gave me an opportunity to learn every facet of the business (software, store, accessories, forecasting, operations, logistics, sales channels, support, finance, marketing, merchandising, legal, and PR). We announced and shipped to over 150 countries and I went on to lead UK / DE market expansion, focusing on localized user experiences (on- and off- device). My team wrote the playbook on launch management and transitioned it from a stressful episode to a routine event.
My breadth of exposure allowed me to lead a variety of teams – highlights included updating the fulfillment pipeline for a serial # format change, arranging a device giveaway for Oprah, and driving a brand new product line (Kindle with Special Offers).
The last stage of my Amazon career started with managing the Kindle Fire program – I was responsible for launching a new business and served as the overall lead, executive liaison, and technical SME for 50+ teams. My team partnered with engineering orgs to revamp the existing architecture and build new features that spanned the device framework and platform services (out-of-the-box setup, single sign-on, device management, content delivery / sync, benefit entitlement, over-the-air updates). We brought together core digital businesses (Kindle, MP3, Instant Video, Appstore, Silk, Prime) into a cohesive service offering.
After a series of successful launches and releases, I conceived and built a new TPM org focused on tablets. Our charter was to expand the software ecosystem, enable further integration (Shop, Local, Audible, GameCircle, Cloud Drive), and unlock wow features (Whispersync, FreeTime, X-Ray), which the team continues to do for the Kindle Fire family.