Karen A. Zgonc
Extensive experience in digital communications and the non-profit community as an administrator, educator, and performer.
• Schedule and maintain content on website and social media outlets.
• Design and coordinate mass e-mail campaigns.
• Assist in program coordination as needed.
• Maintain and update database.
• Consult with organizations to develop strategic social media plan.
• Audit content and prepare for social media launches.
• Plan, schedule, and monitor social media outlets.
• Provide analytics and measurements.
Clients include: Atlanta Symphony Orchestra Players Association, Adoptive Families Association of BC, Franklin Pond Chamber Music
Responsible for assisting with all activities required for the Association's communications activities and planning. Working with a variety of internal and external parties, responsible for a variety of different work areas including social media, creation of magazine content, coordinating and producing graphic design work, project support, implementing communications tactical plans, assisting with media requests and providing staff support to the Award Committee of the Board.
Develop and integrate education program to coincide with live concert events.
• Write curriculums that integrate current music into other subjects.
• Consult on 2-3 minute educational tidbits to be presented during live shows.
Grow and execute a marketing strategy for new non-profit with audience of 100,000 students per school year.
• Arrange press and media for school shows – often securing front-page stories.
• Utilize Social Media sources such as Facebook to retain young audience base.
• Expand website content.
• Write informational content for brochures, newsletters, administrator letters, and parent letters.
Assist and implement a development/fundraising plan.
• Work to cultivate and retain corporate sponsors and individual donors.
• Identify, write, and apply for grants.
• Organize benefit concerts and events.
• Arrange for in-kind donations of use to the program.
Recruit, hire and supervise new employees, volunteers, and interns.
Develop, negotiate, and enforce contracts with schools and performance venues.
Act as point-of-contact at performances and events to develop connections with students, administrators, and
potential and ongoing client/donor relationships.
Perform backstage production duties as necessary before and after events.
• Won screened auditions to perform with various orchestras throughout Canada, United States and Mexico.
• Utilized networking skills to stay busy and successful with local orchestras, contractors, and peers.
• Organized and coordinated with clients the performances for ceremonies and events.
• Develop and implement a business marketing plan; built a clientele supported by over 75% referrals.
• Manage all aspects of business operation - schedule over 40 appointments weekly; maintain finances for
accounts payable/receivable, budgeting, and taxes.
• Maintain a working relationship with parents.
• Hire and supervise volunteers and staff.
• Instruct students ages 5 to retired adults, plan lessons, establish repertoire.
• Plan, produce, and promote recitals.
• Recognized as well-known member of the Washington, DC area flute community when voted to serve two-
year term on the Board of Directors.
• Prepared and promoted group events for membership of over 400.
• Monitored and ran Honors Competition for the annual convention.
• Worked to raise funds from individual donors and at large events.
• Represented membership in decisions regarding guest soloists, performances, and annual convention.