Helena Van Eykeren

Marketing Planner @LUON & verhaaltjes vertelster @imkedielen

Profile

Helena Van Eykeren
Marketing & e-commerce coordinator @ Andres nv
Marketing and Advertising | Gent Area, Belgium, BE

Summary

After first getting myself familiar with marketing and event management in the Belgian media sector at Meta Media and Think Media Magazines, advertising became my new playground.

Account management, project management, online consultancy, some online PR and conversation management are several disciplines that I came across during my working period at markee.

After a year of discovering the world of communication strategy as a marketing planner at the agency LUON, I choose to start a new challenge at Andres nv.

In my current position I develop the e-commerce activity & strategy of the brands Xandres and Xandres xline. I'm also responsible for the online communication strategy of the brands Xandres, Xandres xline and Hampton Bays.  

While online communication is a clear point of interest during all my jobs, I tent to link this passion in my private life with all sorts of offline activities like photography, writing, design and my fascination for Africa.

'Imke Dielen' was a perfect example of how to combine these different aspects into a blog. My blog stopped in October 2010, after four years working night and day and the publishing of a book.

After a year of online sabbatical I decided not to start a new blog or story but to focus on interesting projects who needed my help. These freelance tasks next to my main job, help me to broaden my view on business and discover my talents.
Specialties: Media, Online Communication, Online PR, Social Media, Blogging, Advertising, E-commerce

Experience

  • Feb 2012 - Present
    Marketing & e-commerce coordinator / Andres NV
    In my current position I develop the e-commerce activity & strategy of the brands Xandres and Xandres xline. I'm also responsible for the online communication strategy of the brands Xandres, Xandres xline and Hampton Bays.
  • Sept 2011 - Present
    Online communication consultancy and coaching / Freelance
    After a year of online sabbatical after Imke Dielen, I decided not to start a new blog or story but to focus on interesting projects who asked my help. These freelance tasks next to my main job, help me to broaden my view on business and discover my talents. I'm particular proud of a coaching project around online communication I did with Audi Belgium earlier this year (in collaboration with Dear Media). At the moment I work for several local companies and one start-up. 
  • Jan 2005 - Present
    Manager / Eufruima
    Coordination of daily management, personnel and accounting
  • Jul 2011 - Present
    Past-President / Rotaract Eeklo-Meetjesland
    Our Rotaract club is a group of 30 young people between 18 and 30 years old who, in addition to their studies or job, commit themselves to develop a quality of life in their direct and indirect environment. By organizing different events and joining diverse initiatives we raise money in order to support different non-profit organizations.
  • Oct 2010 - Present
    Marketing Planner / LUON
    Defining communication strategies for different clients like Lipton (Netherlands), Fermette, Hertog, Vache Bleue, Vaillant, SP.A, Ello Mobile, Aurelium, Acasa Invest, YouBridge.
  • Sept 2010 - Present
    President / Rotaract Eeklo-Meetjesland
    Our Rotaract club is a group of 30 young people between 18 and 30 years old who, in addition to their studies or job, commit themselves to develop a quality of life in their direct and indirect environment. By organizing different events and joining diverse initiatives we raise money in order to support different non-profit organizations.
  • Feb 2007 - Present
    Blogger & story teller / Imke Dielen
    With a passion for writing, marketing, lifestyle, photography and online I created the blog identity 'Imke Dielen' in 2007. The blog had a steady growth and in 2009 the publisher Ludion came along to give me the opportunity to write an own blog-book. ‘Imke Dielen’ gave me a lot of opportunities, brought me to strange places and wonderful events, but it also helped me to learn hand-on how online communication can work or cannot work. :-) After four years, the story I could tell with ‘Imke Dielen’ came to an end. Time was taken to breathe and ideas are coming up again… one never know what the next story will be!
  • Nov 2008 - Present
    Account Manager & Online Consultant / markee
    Account management, project management, online consultancy, some online PR and conversation management are several disciplines that I came across during my working period at markee. I was able to execute projects for clients such as: Broederlijk Delen, Combell, Vlaamse Overheid, Stad Gent, Logitech, Pfizer, Abbott, Boomerang (Indoor Media), KaHo Sint-Lieven, Wit-Gele Kruis Oost-Vlaanderen, Nieuws.be, Vorst Nationaal, Zita.be, Accent, Thomas Cook
  • Jan 2008 - Present
    Product Manager / Think Media Magazines
    During the merge of De Vrije Pers and Meta Media I had the opportunity to manage different tasks at the marketing department of Think Media magazines: managing marketing & communication budget, merchandising, barter deals, planning & coordination of external communication, product management magazines, and right hand of the event manager. The list of online and offline magazines included: Motoren & Toerisme, Moto & Loisirs, MotorWereld, Menzo Sports & Style, Ché, P-Magazine, Clint.be.
  • Feb 2006 - Present
    Marketing & Sales Assistent / Meta Media
    Responsible for planning & coordination external communication, barter deals, event management, newsletters, websites, sales assistant, editorial assistant. The list of online and offline magazines included: Motoren & Toerisme, Moto & Loisirs, MotorWereld, Menzo, Maxim, DeMotorSite.be, Spoorwegjournaal, Modelspoormagazine.
  • Apr 2005 - Present
    Marketing internship / Ter Beke Fresh Food Group
    Marketing internship at the International Marketing & Sales Division of Ter Beke Fresh Food Group. My internship was a post-implementation study of ready meals on the French market.
  • Sept 2003 - Present
    Communication Manager / BBAS
    A school project with the support of Flying Group. We started a broker company for private jets / private flights. With the support of VLAJO (Flemish Government)

Education

  • 2008 - 2009
    360° Academy
    Marketing, Advertising, PR, Communication
  • 2001 - 2005
    Karel de Grote' Hogeschool Antwerpen
    Bachelor in Marketing
    Activities: Stichting Marketing Antwerpen (2003-2005) Departementale Studentenraad Karel de Grote Hogeschool (2004-2005)
  • 1995 - 2001
    Lyceum Hemelsdaele + boarding school
    Economics - Modern Languages

Additional Information

Honors:
KdG - Toekomsttrofee Vlaamse Overheid (2004) markee - Conga Award - KaHo Sint-Lieven (2009) markee - Cuckoo / categorie Integrated - KaHo Sint-Lieven (2010) markee - Cuckoo / Special Award from the Jury - Wit-Gele Kruis / Help Oscar (2010)
Interests:
Photography, culture, blogging, internet, new media, marketing, design, lifstyle, (e)books, aviation, travelling, Africa, networking, e-commerce, cars, off-road, hiking
on Linkedin

Photos

on Flickr
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