Yahya Hautamäki

Chief creative at Al Haqq Agency
Founder of Al Haqq Network

"To combine aesthetics, technology, usability,
effectiveness and ethics in to a single solution."

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Yahya Hautamäki
Founder of Al Haqq Network, Chief Creative at Al Haqq Agency
Online Media | Oman, OM

Summary

“To combine aesthetics, technology, usability, effectiveness and ethics in to a single solution.”

Yahya Hautamäki is one of the topmost talented and experienced multimedia creatives in the business. He started as a printer’s trainee in the late 80’s in Finnish Lapland only later to achieve the first ever executive level position in new media industry in the country.

He has gained reputation as a very skillful team player/leader who can handle pressure and still deliver. Hautamäki has been seasoned on both sides of the table, as a demanding client and as a creative professional presenting solutions.

His work has been described as being technically on the cutting edge, in the same time holding simplicity over core messages and managing subtle design in interactions.

During his 20 years as a professional Hautamäki has worked with a broad range of key accounts ranging from automobiles, airline carriers, beverages, jewelry and fast food into telecom, insurance, government offices and several publications.

After embracing Islam Yahya migrated to the Sultanate of Oman in 2007 and joined TBWA\ZEENAH where he brought the company numerous new business wins and first awards in the agency history, namely nine category wins from OmanWebAwards and first ever award for the Sultanate from the Dubai Lynx, which is the de facto event in marketing communications sector in the Middle-East and North Africa.

Today he is the founder of Al Haqq Network and works as a Chief Creative Officer at Al Haqq Agency, an award winning digital design management and creative consulting agency focused on the Arab World and global Islamic markets.

Xing: http://xing.com/profile/Yahya_Hautamaki
InTheLoop: http://intheloop.me/pg/profile/Yahya
Econsultancy: http://econsultancy.com/directories/members/yahya-hautamaki
Specialties: Keywords: websites, intranets and extranets, social networks, online publishing and campaigns, product launches, market entry, content management, internet marketing and consulting.

Experience

  • Jul 2008 - Present
    Chief Creative / Al Haqq Agency
    Award winning digital design agency focused on the Arab World and global Islamic markets.
  • Jul 2008 - Present
    Founder / Al Haqq Network
    Networking from Mashriq to Maghreb. Building a global reach.
  • Oct 2007 - Jul 2008
    Head of New Media, TBWA\ Media Arts Leader / TBWA\ZEENAH
    Advertising and brand marketing strategy services: Established and profitably managed the digital department within the agency.
  • Feb 2007 - Oct 2007
    Associate Creative Director / TBWA\ZEENAH
    Upon TBWA's arrival to the Sultanate of Oman, through affiliation with Zeenah L.L.C. (a subsidiary of Al Zubair Corporation), kick-started the agency by implementing international best practices, raising the level of overall creative.
  • Jan 2004 - Jan 2007
    Creative Director / W3JHC
    Creative Director on Assignment, Business Consultant for advertising and digital agencies in London, U.K. and Helsinki, Finland.
  • Dec 2002 - Dec 2003
    Art Director / TBWA/PHSi
    Conceptualising, designing and producing campaigns and websites, also directed internal communication materials for TBWA\Worldwide.
  • Jun 2002 - Nov 2002
    Lead Designer / Nettiportti Ltd.
    Nettiportti is owned by and produces services for DNA Finland Telecom Ltd.; designing, creating digital services and products for the internet and digital television.
  • Apr 2001 - May 2002
    Creative Director / OpenMobile Corporation
    OpenMobile Corporation enabled a network effect for value-added services by linking mobile operators and content providers. First priority was to lead brand building efforts towards international operators. I was working also with wireless services in productisation, marketing and advertising.
  • Nov 2000 - Apr 2001
    Senior Art Director / Grey Interactive Helsinki
    Grey Interactive is a part of Grey Worldwide advertising network; Gi Helsinki was specialised in digital communications and web business development (later merged with Grey Direct & Digital); conceptualising and designing websites, digital advertising and creating campaigns for the traditional media as awareness building exercise for online services.
  • Jun 2000 - Oct 2000
    Creative Director / Sarajärvi & Hellèn DDB
    S&H DDB (acquired by Done Information Ltd.) was a part of DDB Worldwide Communications Group - specialised in internet solutions, multimedia and cross platform audio- and video material distribution; working on web communication concepts, leading creative teams and managing creative flow with other local DDB offices.
  • Apr 1999 - May 2000
    Creative Director / Iobox Group
    Iobox was a pan-european wireless portal, which reached up to 4,3 million registered users. When working with the company I was planning and creating product launches for mobile services with sub-contractors in Finland. In addition, building the corporate brand and producing advertising for the international investor market. In 2000 Iobox was sold to Spanish Terramobile for USD 327 mn.
  • Mar 1997 - Mar 1999
    Art Director / Grey Interactive Helsinki
    Please see above description for Grey Interactive Helsinki.
  • Sept 1996 - Feb 1997
    Graphic Designer / Grey Pro
    Grey Pro is a Grey Group Finland’s advertising production and implementation process subsidiary. I was working with the Nokia team which at the time was responsible for the creative lead in EMEA (Europe, Middle-East and Africa).
  • May 1995 - Aug 1996
    Designer, Production Team Leader / To The Point
    To the Point produced high quality multimedia presentations for leading Finnish corporations ranging from forest- and metal industry to telecommunications and government offices. Responsibilities included interaction/interface design and providing guidance for production teams. TTP merged with Satama Interactive Ltd. (who also merged with Trainers´ House Ltd. 2008).
  • Sept 1993 - Apr 1995
    Art Director, Founder / Pang Advertising
    Established and managed my first advertising and design company.
  • Jul 1991 - Aug 1993
    Graphic Designer / Advertising Agency Grafu
    Learned the ropes of graphic design and advertising. This was just before desktop publishing was available in agencies.
  • Sept 1989 - May 1991
    Junior Printer / Keski-Lapin Paino Ltd.
    Hands on with printed materials.

Additional Information

Websites:
Al Haqq Network, Al Haqq Agency, Personal
Honors:
2008 - 12 awards from Oman WebAwards + 1 from PanArabWebAwards 2007 - 9 awards from Oman WebAwards including "The Agency of The Year" + 1 from Dubai Lynx. 2003 - First prize in Finnish Direct Marketing Association’s awards in the digital marketing category. Received also the Sonera Special Prize. 2001 - Short film for Finnish telecom Sonera awarded with Silver Globe in the Corporate Communications category in World Media Festival, Hamburg. Voted as one of "15 Most Professional in the Industry" by readers of RE:, the leading online publication for Finnish digital media. Finnair's internet site honored as "Best Corporate Site In Finland 2001" in a study by Oulu University Hypertext/hypermedia information systems and mobile electronic commerce (HYTEC) Research Lab and Arieste Ltd. 1999 - Alma Media Best Internet Campaign, “F1 @ GSM” for Iobox. 1992 - Lapland’s Jaeger Brigade’s honorary certificate for meritorious service in Combat Engineering, Army Ranger Corps.
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