Web, Mobile & Social Media Products & Marketing
Internet | Austin, Texas Area, US
Visionary B2C and B2B web and mobile executive; experienced operations, marketing, product development and business development leader with a true passion for technology and innovation.
• All-around executive athlete, over 17 years senior management experience, with full product life-cycle experience.
• Led teams for multiple companies of 30+ professional employees in development, operations, IT, marketing, customer support and sales.
• Managed the deployment of the mobile industry’s first app capable of in-app billing, laying the groundwork for a viable freemium pre-load business model.
• Moved emerging growth company towards profitability while dramatically growing customer base from 2,500 to 100,000+ or 3,900%.
• Created and led integrated marketing campaigns including traditional, online and social media.
• Defined and executed a strategic plan to develop channel partners in the mobile media space.
• Experienced in US domestic product launches of global technologies.
Core Competencies: Marcom strategy, Product development, Social Media, Agile Market Process, Demand generation, Product launch, Start-up expert, KPI, Metrics, Analytics, P&L ownership, Mergers & acquisitions, Go-to-market strategy, New business development, Global team management, Online marketing, Vendor development, Business Strategy, Business Development and International Business.
Domain Experience: Web, Mobile, Internet, SaaS, Hosting, Connectivity, Cloud, B2B, B2C