2012 - Present
Strategy Director / We Are Social
We are a conversation agency with offices in Singapore, London, Paris, Milan, Munich, Sydney, and São Paulo. We help brands to listen to, understand, and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping Coca-Cola, Skype, Unilever, Expedia, Tesco, Orange, Eurostar, Absolut, and Heinz.
If you’d like to chat about us helping you too, drop us an email to email@example.com
2011 - Present
Strategist (Brand & Innovation) / Crayon Digital Pte Ltd
Investigate and fuel creative team and clients with consumer (behavioral), cultural and technological insights to inspire effective ideas.
Work with team to find ways to communicate brands, how they can be experienced though digital interactions and how digital storytelling fit into broader consumer and cultural experiences.
Instill brand relevant innovative digital thinking into integrated campaigns and provide digital guidance on new business opportunities.
2010 - Present
Account Manager / Young & Rubicam
Strategized with planners to run consumer engagement initiatives and lifestyle campaigns.
Results: 40% increase of car sales and tremendous leap in brand desirability.
Effectively shifted the perception of the brand from ‘expensive boring car for chinese businessmen’ to ‘stylish, premium for the forward thinking’.
2008 - Present
Senior Account Executive / Formul8 Pte Ltd (boutique digital agency)
- Accounts: OCBC Bank, Economic Development Board Singapore, Great Eastern Life Assurance
Promoted to new business team within three months. Led and won more than 50% of the pitches and was personally accountable for more than 50% of the agency revenue.
Led several brands from various industries including, telecommunications, retail, shipping, FMCG and finance.
2007 - Present
Sales Consult / IQPC
- Regions: Asia Pacific + Middle East (New Business)
Mastered the art of “3 minute sales pitch” to sell big ticket items to C-Levels in the finance industry.
Consistently honored as the top performer; responsible for 40% of total revenue for the department
Researched and strategized with directors and producers to define target market, consumer insights and sales approach.
2004 - Present
Founder + Creative Director + Managing Director / York Canvas
Founded York Canvas as a platform to retail own fashion line and showcased local artists/designers.
Designed the interior architecture of flagship store at The Heeren (Orchard Road) that garnered rave reviews in several architectural publications.
Business turned profit within 12 months. Company was sold in 2006.
2002 - Present
Founder, Creative Director / sputnik & baul
Founded sputnik + baul (inter-disciplinary art and design collaborative) with the mission of championing beauty of ideas as opposed to ideas of beauty in the local arts and design scene.
Created several products as solutions to better living.
Retailers: The Reed Space (New York, United States of America) and several locations around Singapore - Singapore Art Museum - Banyan Tree Gift shop, Kinokuniya, Hutch, Ambush.