Profile
Summary
Entrepreneurial Asian with a track record of creative accomplishments.
Works with only the earnest and brave.
Gwen has held content strategy, brand strategy and account management roles at Y&R and at boutique agencies Crayon Digital and Formul8. Gwen is also an award-winning artist and designer, experienced in creating products as solutions to better living.
Gwen has experience from various industries including technology, telecommunications, retail, shipping, FMCG, finance and government. She has worked on major brands including Lenovo, Bharti Airtel, EDB Singapore, OCBC Bank, and Great Eastern Life.
Specialties: communication scientist, cultural anthropologist, design snob, extreme sports, (un)common sense and courage.
Works with only the earnest and brave.
Gwen has held content strategy, brand strategy and account management roles at Y&R and at boutique agencies Crayon Digital and Formul8. Gwen is also an award-winning artist and designer, experienced in creating products as solutions to better living.
Gwen has experience from various industries including technology, telecommunications, retail, shipping, FMCG, finance and government. She has worked on major brands including Lenovo, Bharti Airtel, EDB Singapore, OCBC Bank, and Great Eastern Life.
Specialties: communication scientist, cultural anthropologist, design snob, extreme sports, (un)common sense and courage.
Experience
- Jan 2012 - PresentStrategy Director / We Are SocialWe are a conversation agency with offices in Singapore, London, Paris, Milan, Munich, Sydney, and São Paulo. We help brands to listen to, understand, and engage in conversations in social media. We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’. We’re already helping Coca-Cola, Skype, Unilever, Expedia, Tesco, Orange, Eurostar, Absolut, and Heinz. If you’d like to chat about us helping you too, drop us an email to sayhello@wearesocial.sg
- 2011 - PresentStrategist (Brand & Innovation) / Crayon Digital Pte LtdInvestigate and fuel creative team and clients with consumer (behavioral), cultural and technological insights to inspire effective ideas. Work with team to find ways to communicate brands, how they can be experienced though digital interactions and how digital storytelling fit into broader consumer and cultural experiences. Instill brand relevant innovative digital thinking into integrated campaigns and provide digital guidance on new business opportunities.
- 2010 - PresentAccount Manager / Young & RubicamStrategized with planners to run consumer engagement initiatives and lifestyle campaigns. Results: 40% increase of car sales and tremendous leap in brand desirability. Effectively shifted the perception of the brand from ‘expensive boring car for chinese businessmen’ to ‘stylish, premium for the forward thinking’.
- 2008 - PresentSenior Account Executive / Formul8 Pte Ltd (boutique digital agency)- Accounts: OCBC Bank, Economic Development Board Singapore, Great Eastern Life Assurance Promoted to new business team within three months. Led and won more than 50% of the pitches and was personally accountable for more than 50% of the agency revenue. Led several brands from various industries including, telecommunications, retail, shipping, FMCG and finance.
- 2007 - PresentSales Consult / IQPC- Regions: Asia Pacific + Middle East (New Business) Mastered the art of “3 minute sales pitch” to sell big ticket items to C-Levels in the finance industry. Consistently honored as the top performer; responsible for 40% of total revenue for the department Researched and strategized with directors and producers to define target market, consumer insights and sales approach.
- 2004 - PresentFounder + Creative Director + Managing Director / York CanvasFounded York Canvas as a platform to retail own fashion line and showcased local artists/designers. Designed the interior architecture of flagship store at The Heeren (Orchard Road) that garnered rave reviews in several architectural publications. Business turned profit within 12 months. Company was sold in 2006.
- 2002 - PresentFounder, Creative Director / sputnik & baulFounded sputnik + baul (inter-disciplinary art and design collaborative) with the mission of championing beauty of ideas as opposed to ideas of beauty in the local arts and design scene. Created several products as solutions to better living. Retailers: The Reed Space (New York, United States of America) and several locations around Singapore - Singapore Art Museum - Banyan Tree Gift shop, Kinokuniya, Hutch, Ambush.
Education
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2010 - 2010Miami Ad SchoolAccount Planning
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2002 - 2004Royal Melbourne Institute of Technology UniversityBachelors Honors in Fine ArtsActivities: Jewelry, Sculpture, New and Mixed Media, Art Theory, Films
Additional Information
Websites:
Honors:
Awarded LASALLE – SIA Scholarship for BFA(Hons) studies (2002)
Awarded The Jury Award by The Substation Ltd (Singapore), as Part of “Emergency Filmmaking Project RSVP " (2002).
Awarded by Rotary Club & Larry Jewellery for Outstanding Design. (2002)
Awarded Gold Award by Crowbar Awards (Singapore) for "Visual Diary". Short film by Emoxis (Co-Producer) (2002)
Represented Singapore in CP Arts Biennale (2003)
Interests:
Pop Culture, Advertising, Design, Fashion, Art, Traveling
