Greg Gibson
I am an innovative thinker who will go above and beyond normal expectations to achieve results otherwise thought unattainable. In short, let me take you to the next level.
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- The Velti Blog
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Info
- Account Executive at MarchexMarketing and Advertising | Greater New York City Area, USSummary
WHAT DOES A MobileGreg DO?
A MobileGreg is an individual who eats, breathes, and sleeps mobile. He eats Wheaties with an iPhone on the box for breakfast.
Mobile marketing and advertising are a core focus of a MobileGreg, and he will do everything to evangelize the power of mobile to those around him.
Beware early adopters and laggards both because MobileGreg is coming to a town near you to drop some mobile knowledge.
HOW CAN MobileGreg HELP ME?
Do you love mobile? Is mobile what you dream about? Do you search for "Mobile Radio" on Pandora and look tirelessly for mobile Pinterest boards in your spare time? If you answered yes to these questions then you and MobileGreg have way too much in common and might want to chat about that...
If not, MobileGreg is the answer to your prayers. He will bring a wealth of mobile-specific knowledge to the table to blow the lid off your mobile strategy,
HOW DO I KNOW MobileGreg IS WHAT I NEED?
Some of MobileGreg's skills and areas of expertise include:
• Mobile Advertising
• SMS Marketing
• Marketing Automation
• B2B Sales
• Sales Strategy
• Mobile Web and Apps
• Mobile Video
• Mobile Sweepstakes
• SoLoMo (Social, Local, Mobile)
• Mobile Media
• Overall AwesomenessI'm livin' the dream. Come live it with me.
Experience- May 2013 - PresentAccount Executive / Marchex
Marchex is a leading mobile and online advertising company that drives millions of consumers to connect with businesses over the phone, delivers the most quality phone calls in the industry, and provides in-depth analysis of those phone calls.
We support our customers through a unique platform that has three primary components:
• Call Analytics, which powers all of our advertising solutions and allows partners to leverage data and insights that accurately measure the performance of mobile, online and offline call advertising;
• Digital Call Marketplace, which connects hundreds of millions of consumer calls annually to our advertisers from a range of mobile and online sources on a Pay For Call basis;
• Local Leads, a white-labeled, full service digital advertising solution for small business resellers that drives quality phone calls and other leads to their small business advertisers. - Sept 2012 - May 2013Sales Executive, Platform Solutions / Velti
--> LEADING THE CHARGE IN MOBILE MARKETING <--
Velti was founded over 11 years ago to develop and execute highly interactive campaigns with subscribers for mobile operators. Long before mobile was a major force, our founders had a vision for changing how companies initiate, develop, and deliver advertising and marketing initiatives across the mobile channel.
More than a decade later, our focus and reach have expanded dramatically. The Velti team now has a global footprint in over 15 countries, supporting Fortune 500 companies around the world in delivering innovative mobile advertising and marketing campaigns that reach their consumers and drive increased awareness, loyalty and engagement with their brand.--> WHAT WE DO <--
-- Shaping the future of mobile engagement --
We deliver technology and services that enable companies to engage with and reach their consumers through innovative mobile marketing and advertising efforts.
--> MAJOR ACCOMPLISHMENTS <---- Delivered Award-Winning (1st place) Velti pitch to C and VP-Level executives within the company, beating out 15+ year sales veterans in the process
-- Generated a pipeline of 3MM+ in new business in first 5 months
-- Assisted in reengineering the sales process using a custom instance of Salesforce.com
-- Created Mobile Business cards (SMS + Mobile Web) that other employees took advantage of to showcase Velti's technology
-- Categorized client requests and generated business cases for new product features including high-level scoping and timelines
-- Designed new visually appealing Velti presentation (GP)
-- Educated new hires on the mobile industry and ensured that they were able to get up to speed quickly
-- Established myself as the only sales executive who was able to prospect for new clients as well as demo the platforms themselves without the need for outside (Sales Engineering) assistance
-- Wrote blog posts to substantiate myself and Velti as thought leaders in the mobile space - May 2011 - Sept 2012Sales Executive / Waterfall Mobile
At Waterfall, we empower marketers, media owners and emergency coordinators to create, manage, track and analyze powerful mobile campaigns.
By reducing the inherent complexity of mobile campaign creation and management, Waterfall Mobile continues to set new standards for mobile communications and mobile marketing.
My primary job responsibilities include:
• Managing and developing lead generation through outbound emails, calls and networking sites
• Creating and tracking a database of potential clients by market and product
• Evaluating success through sales life cycle to refine sales targeting
• Researching, analyzing, and presenting findings on competitive landscape
• Tracking, adjusting and directing online statistical metric
• Crafting various marketing collateral, including one-pagers, presentations, and webinarsSome of my noteworthy accomplishments include:
• Re-engineered entire email marketing and sales strategy.
• Developed/implemented new marketing automation strategy from ideation to content creation to execution using Marketo.
• Optimized integration between ESP platform (Marketo) and CRM platform (Salesforce.com) aligning sales and marketing teams to increase cohesiveness, lead quality, and ultimately revenue.
• Identified new ways for CRM and other systems to interoperate to provide stronger Business Intelligence and BI reporting mechanisms including new process to calculate ROI of marketing activities with higher level of accuracy. - Mar 2011 - Sept 2012VP of Sales and Marketing / TNT Development
We are a computer repair and web development company that provides quick and effective service. We are primarily located out of Austin, TX. Some of our main projects have been laptop repair and website design for companies.
• I handle all sales and marketing for the organization including but not limited to: signage, social media, email campaign outreach, mobile marketing, phone sales, in-person sales, portfolio management and marketing material content creation.
- May 2010 - Apr 2011iOS Advisor / Apple
• Handled high call volumes while maintaining high Key Performance Indicators.
• Consistently maintained highest Productivity and Quality score of entire team
• Maintained high Customer Satisfaction Ratings throughout each customer encounter.
• Coordinated work-flow in a timely and efficient manner reducing overall Average Handle Time for entire team
• Served as Point-of-Contact for Corporate Level Management when low level manager was absent/unavailable.
• Learned how to engage customers in a manner highly consistent with that of the mobile marketing industry. - Aug 2009 - May 2010Technical Support Representative / TeleNetwork Incorporated
• Maintaining a call time under 700 seconds at any point.
• Provided friendly face for the companies for which I received calls.
• Maintain proficiency in all technical support aspects of internet, email, and other basic computer functions on Windows and Mac
• Walked customers through the necessary steps quickly, calmly, and effectively.
• Maintaining a level headed attitude even in stressful or demanding situations.
• Properly organizing and documenting all of the steps taken throughout the length of the call quickly and efficiently. - May 2008 - May 2009Assistant Manager / The Lodge at Cypress Falls
Responsible for the daily operations of a 23 room Lodge Facility.
• Set up Wireless Network and Verizon DSL Connection
• Set up Information Database for customer/sales (CRM)
• Designed and managed website from ground up (www.thelodgeatcypressfalls.com)
• Responsible for evaluating and hiring new personnel
• Coordinated daily operations and special events (Weddings, Family Reunions, Concerts, Etc.)
• Designed company letterhead and logo - Aug 2007 - Dec 2007Floor Sales / All-American Sports
• Sports Equipment Sales
• Design Service Sales
• Inventory
• Stocking
• Customer Service
• Phone Sales
• T- Shirt Design/ Production
Education-
2007 - 2012Texas State University-San MarcosBachelor in Marketing With Professional Sales Concentration
Activities: VP - Media Blasts, Mobile Communications and True Vineyard Ministries - Students in Free Enterprise (S.I.F.E), Professional Selling Student Ambassador
Additional Information-
Websites:
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Honors:• Professional Sales Role Play Presentations 1st Place Sales, • Voted Most Likely to Succeed Wimberley High School 2007, • Dean's List - Texas State University 2012
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Interests:Mobile Advertising, Emerging Technology, Mobile Marketing, B2B Sales, Music, Local Events, Networking, I also love me some fine wines!
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Tweets
- RT @KaraCatherine: Having fun at the @Marchex cocktail party! @JohnMBusby @DanaPadula http://t.co/d1F7HE8b04
- RT @KaraCatherine: Our newest addition, @G1BSTA having a great time at the @marchex cocktail party http://t.co/bkke9UoCKT
- Don't leave $ on the table "@JohnMBusby: Phone calls from mobile are "highly measurable", can track ROI and back to sales @kearyp #MPOMMA"
- The ten hour limit on mobile for Pandora is (hopefully) a short term strategy according to CRO John Trimble #MPOMMA
- In the era of the internet of things, what is the value of having Pandora available in your fridge? Interesting thoughts at #MPOMMA
- "Iterate. Make it evolve." Mobile web and app advice from Ed K. @kraftfoods #ommamobile
- RT @GNC_Dave: I'm guessing they are dabbling with more than just QR codes... http://t.co/hiT4FKEY0jMay 21, 13 from web Reply, Retweet, Favorite
- @mikepenna Drinks tomorrow on the top of the Strand? Would love to catch upMay 21, 13 from web Reply, Retweet, Favorite
- The Tracking Solutions That Could Lead An Explosion In Mobile Marketing http://t.co/TUAPDiaINU via @sai
- It would take a desktop PC about 11 trillion quinquagintillion years to crack my password! http://t.co/lWgHV0NvAd
- Faster Than You takes the gold in GoKarts! If you're not first, your last. #Marchex #teambuilding… http://t.co/ocx1QRTkHf
- Great article on how to move the mobile industry forward - AT&T exec: Analytics will move mobile spend forward http://t.co/gg9wOGRbr4
- MobileGreg strikes again.
- RT @MMAglobal: Shoppers who use mobile more, buy more. 73% of mobile searches trigger additional action & conversions. Tim Reis, @Google #M…May 10, 13 from web Reply, Retweet, Favorite
- @M__Araiza @Kkypuros Colorado and Hawaii can come too
- @M__Araiza @Kkypuros Lol well Texas's lucky to have you. And sucks 4 Miami #RealTalk I on the other hand am still up here in NYC #WETnGross
- @Kkypuros @M__Araiza No arguments here. I mean, I DID go to TxState soooo like...
- @wildchildsounds How do you really feel though?
- @K_Jones92 Sonofab**ch!! I wish I wouldn't have sang that out loud just now. #ForeverStuckInMyHead
- RT @FraankOceaan: Summer Hair is lighter ☀💁 Skin is darker ☀👩 Water is warmer 🏊 Drinks are colder 🍹 Music is louder 🔊🎶 Nights get longer 🍻 …May 07, 13 from web Reply, Retweet, Favorite
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Posts
- May 22, 13
As seen on AdExchanger
When considering location data, marketers – not unreasonably – tend to focus on its ability to tell them where someone is at a given moment. They’re missing the point. The real value of location data lies in the context, what it tells them about who that person is. Instead of trying to deliver offers to the right person at the right place at the right time, which is a hugely challenging proposition of questionable effectiveness, you should be using that data to drive behavioral targeting for every impression you deliver, wherever you deliver it.
Location data has long been seen as the key to increasing mobile advertising spend, which hovered at $4.06 billion in 2012, according to eMarketer. The idea is that we could use the shifting location of a smartphone or tablet to target specific ads to consumers based on their real-time location – for example, showing a consumer a Starbucks ad within their favorite mobile app at the moment they’re walking by a Starbucks store. But how feasible is this concept, really? What kind of scale are we talking about? Even if a handful of consumers fit the ideal profile – people walking past a Starbucks while using the right app (instead of, say, trying not to get hit by a scooter) on a device whose GPS data they’ve shared – how many such impressions would actually be available to Starbucks in a given period of time? And how many of the recipients would be delighted rather than creeped out?
The winner of this type of advertising will always be Google and local search. Google’s AdWords Enhanced Campaigns make smarter use of location data within the context of larger campaigns, allowing marketers to increase their bid prices for mobile users closer to a location. Still, this model works better for search advertising or location-based services, where we know people will be actively engaged with their devices with an explicit intent, than for other types of mobile inventory.
But while the potential of location data has been misunderstood, it hasn’t been oversold. Location data can indeed be a powerful tool for marketers, but its real impact will come from what it can tell us about someone’s daily routines, and how we can correlate that information to the rest of the person’s profile to improve behavioral targeting.
Untapped Potential: What We’re Missing Now
Today, most behavioral targeting is built around usage and activity across apps – and that’s about it. What we know about consumers is fairly narrow, reflecting what they do online but not so much what they do in the real world. This limitation is inevitable when it comes to desktop connectivity, but mobility can add an entirely new dimension to the picture. By learning how someone moves around over the course of a day, you can enrich data gathered through other sources to better understand how they relate to your brand and your products.
One approach is to view location data as an indication of habit. For example, John passes an AMC movie theater on the way to and from work every day. AMC can use data about this daily routine to target him for free passes to a movie later in the afternoon, predicting that the convenience of the offer will resonate with him. It doesn’t matter where he is when he receives the offer; what’s important is that its location is relevant to his routine.
Maybe you want to target college students at NYU. The campus itself only spans a few blocks, but you don’t have to limit yourself to that geography. By creating geo-fences around the campus, you can identify the consumers most likely to be students, then target them anywhere they go. You can also use location data over time to refine an individual’s profile; if they show up at a hospital every day, the person is likely to be a medical professional, whereas more occasional visits would suggest that they’re a patient instead. That’s the “ah ha” moment, when a brand can identify the difference between the doctor and a patient or between a car salesmen and a car buyer.
The bigger platforms are already taking location to the next level. Facebook recognizes the value of location for behavioral targeting. The Facebook Home family of apps is designed to be the starting point for all of an individual’s social activity, from email and messaging to photo sharing. By running all the time and capturing GPS data along the way, Facebook Home enables Facebook to capture a tremendous amount of location data and build more complete user profiles. In other words, instead of monetizing location data in the direct and narrow context of mobile marketing, the company uses it to enhance the value proposition of its marketing and advertising programs as a whole.
Just as walking around with your nose in an app can be a good way to walk into a wall, focusing too narrowly on location-based offers can blind you to the larger opportunity right in front of you. By using location data to drive behavioral targeting, you can make every impression you deliver more effective, whether consumers are on the go or home for the day.
Follow Krishna Subramanian (@ksub15) and AdExchanger (@adexchanger) on Twitter.
- May 20, 13
Once referred to as innovative and daring, multi-channel marketing campaigns today are a fundamental part of almost every marketing plan and are essential to achieving marketing objectives. Why? The consumer of today is connected to endless amounts of information at all times – consumers spend an average of 144 minutes daily engaged on their mobile phones (eMarketer). This platform is the perfect intersection to reach your customers between the offline and online worlds; and the facts don’t lie: a stunning 52% of consumers visit a retailer’s website after receiving location-aware communications while 50% visit the store soon after (eMarketer). As a marketer, it’s essential to understand how to effectively grab the attention of your consumer in this media rich world to create a seamless experience for them to close the purchase cycle.
Join Faraz Iqbal, Sr. Director of Global PMO at Velti, and the DMA this Thursday, May 23rd at 2pm EDT as we discuss how to incorporate the right mCRM strategy into your marketing plan to drive KPIs, convert interactions into transactions, and turn your customers into true advocates for your brand.
Webinar: How the Savvy Retailer Creates a Seamless Shopping Experience
When: May 23, 2013 2:00 pm – 3:00 pm EDT
Learning Objectives:
- mCRM Fundamentals: How to Build Mobile Programs That Scale
- Best Practices to Increase Customer Engagement
- Multi-Channel Integration: Converting Interactions to Transactions to Lifelong Advocates
- May 15, 13
Want to hear from the top experts about what makes the best advertising campaigns succeed? Well you’re in luck! Mobile Media Upfront is this coming Monday, May 20 in NYC, where you’ll get the full scoop on what campaign strategies and creatives are currently the best out there. Our own CRO, Harry Patz, will be accompanied by the biggest and best agencies to give you a sneak peak into what kinds of campaigns will win at Cannes. Don’t miss this fantastic session–details below:
When: Monday, May 20, 2013 @ 3:40pm
Where: New World Stages, NYC
What: [TRACK B] Advice from the Experts — How Campaign Strategy and Creative Will Win in Cannes
Moderator: Anna Bager, VP GM Mobile Center of Excellence, IAB
Panelists:
- Harry Patz, CRO at Velti
- Richard Guest, President US at Tribal DDB
- Jeff Brooks, CEO at M&C Saatchi
- Richard Ting, EVP Global Executive Director at R/GA
Still haven’t gotten your ticket yet? We are giving away FREE passes to our favorite agencies. Email bsterling@velti.com to claim yours now!
Not an agency, but still want a deal? Use our discount code to get $100 off: Velti100
- May 14, 13
As seen on Mobile Marketer
By Paul Sinclair, VP of Carrier, Technology, and Automotive Vertical Sales at Velti
Less than a decade ago, when you needed a new phone, the first decision you made was with which carrier to go with for service.
AT&T, Verizon, T-Mobile, Sprint and the rest had differentiated themselves in the mind of the consumer by devices they carried, plan options and coverage quality. All your mobile choices depended on which carrier you chose to host your phone calls and text messages.
How times have changed.
Billions deserved
In today’s market, comparable data speeds, a bevy of over-the-top data-based solutions such as Facebook Messenger, Google Voice, Skype, Pinger’s Textfree and the ubiquity of Wi-Fi coverage have changed the communications game – altering the perception of the carrier to simply the conduit for communication, not the provider it once was.Today, on carrier networks where voice once ruled the airwaves, 85 percent of all traffic is now data, and that figure is only going to grow as new generations of phones and tablets gobble up more bandwidth.
Parity between device offerings across carriers has further relegated the importance of the carrier, making its selection nothing more than a necessary evil for most consumers.
This is not to say carriers are in trouble. We have gone mobile. We depend on our connected devices for everything we do.
Carrier revenue from data climbed to near $80 billion in 2012, up from $67 billion in 2011.
But, despite data accounting for 85 percent of network usage, that $80 billion figure only makes up 39 percent of carriers’ total revenue.Carriers are certainly making money, but they are operating inefficiently for the most part in an industry that is anything but.
T-Mobile has made Wi-Fi calling standard on many of its devices, which is a start, but mobile analyst Chetan Sharma found that, overall, carriers are generating less revenue per customer, as every 52 cents in new data revenue accompanies a 96-cent loss in voice revenue.
According to Ovum, a mobile communications research firm, data-based messaging services will have eaten $54 billion in carrier revenue by 2016.
Model turn
The carrier business has changed, but the business model remains the same. The changing streams of carrier revenue have many wondering what the future of their business will look like as carriers pursue new monetization efforts.First, carriers have already begun looking at enterprise solutions and how to best leverage the massive network infrastructure to provide software-as-a-service offerings to businesses of all sizes.
The speed, scale and volume of data that today’s carrier networks are capable of carrying rivals most Internet service providers, and can be a valuable resource for business solutions to companies with a mobile or partially-mobile workforce.
Verizon has already spoken publicly about enterprise applications for its network, including doctors treating patients remotely and firefighters using infrared cameras to access burning buildings’ layouts.
Second, for many, the answer lies in all that data.
Carriers control the data we are obsessed with – the data that allows us to play our games, read what our ex-girlfriends Tweeted about over breakfast, and be the first to like the Instagram picture our friend posted 7.4 seconds ago.
But they have been doing a poor job of capitalizing on our obsession and the resources available from the networks’ technological advances.
Networks have become so efficient that analyst Mr. Sharma stated that carriers would be profitable even if 100 percent of their networks’ usage came from data, but rates and plan options must evolve so that revenue share correctly reflects network usage – and carriers maximize profits.
Finally, and perhaps most importantly, carriers know a lot about each user and have the data to back it up.
This leads to the ultimate big data problem: how to best capitalize on the combined behavioral data from millions of apps and mobile sites and the hundreds of millions of users and devices on a network. This hoard of user insight is a marketer’s dream.
Rather than simply being a source for bills or new devices to consumers, carriers can leverage the relationship they have with their customers, and the data they have about them, to market back meaningful new offers from partner advertisers – from coupons for their favorite products to deals on travel.
Carriers can help marketers and advertisers fully understand their users.
ULTIMATELY, CARRIERS should position themselves in the larger industry landscape as a link in the consumer chain, not a mere gateway that chain passes through.
The way we interact and communicate has changed, and changed dramatically, from where it was even just six or seven years ago.
Carriers power the mobile devices we can no longer live without, but they have allowed themselves to fade to the background of the mobile industry.
If carriers can operate efficiently within the new dynamic of data and network scale, they have the opportunity to regain the relevancy they have let slip away.
For more information, reach out to Paul at psinclair@velti.com.
- May 08, 13
by Mark Bainbridge, Customer and Market Strategy Director, Velti
In the wider market, big client accounts are always shifting around and causing incumbents and prospective suppliers a lot of effort and palpitations—but the reality is (and as a former client I know this only too well) it’s all about shifting business around to get a better deal for less money. The margins are getting leaner, and the currency of mobile–the distributed device of consumer choice–has never been more relevant. Our own research is telling us:
- 58% of brands have yet to activate fully into the mobile channel; only 16% are 100% activated, only 10% use mobile to activate new customers, 9% to optimise campaigns or drive customer loyalty.
- The vast majority commits between 5-10% of their marketing budgets to mobile, but consumer device penetration is over 80% in market.
- Brands are losing sleep over the rate the shape of the mobile landscape is changing over the next 24 months—including evolving technology, mobile payments and mWallets.
What’s really interesting in this environment is going to be our behaviour as a business: clearly managing our strategy to provide client relevance and maintain profitability is key—and there is a shedload of new business to be had. Question is: how good are we at getting our basic pipeline in good shape? Do we wait for RFPs, or try to disrupt a bit of attention and create some appetite? As a market maker of 30 years, I think getting the brand proposition out there and engaging with customers and prospects is, and probably always will be, the most important objective of any business. Reputation (note:not the “R” word) is all we ever really have from an individual and corporate standpoint.
The “R” word
I had the pleasure of working a few years ago with a famous British General, who led land forces into some challenging theatres of operation, with an equally famous reputation for his interplanetary intellect. He was laser focused on the “R” word—it was, he believed, the very core of operational success, implying ownership and empowerment. It was, in his view, the key to winning wars, and that word was: responsibility. It belongs not to one man or woman, but to each of us.
So I have been mulling over the basics of responsibilities when it comes to business. A few years back I spent a year as an interim Group Marketing Director in trade event & publishing with one of the most fearsome B2B commercial engines I have worked with. As a B2C veteran, I had a real eye watering experience about the fundamental differences between B2C marketing & the precision and efficiency of a finely tuned and measurable B2B Sales and Marketing process. None of your profligate brand eye candy and wafty creative types—this was all about driving sales and client lead generation, it was a lean process that took no prisoners. I think we could all learn a thing or two from the underlying process model in which everyone knew their responsibilities and targets and, much like the Army, these guys worked in a team where respect for expertise, operational collaboration and the esprit de corps helped them to deliver regardless of the challenges of their markets.
Responsibility all begins with the humble prospect lead—arguably, leads are our most important commodity, whether these are sourced locally, brought in from brokers, delivered by marketing, introduced by networkers, or mapped against defined sectors and job roles with the highest propensity to buy product. Once we have built our lead data into an audience the key is to create a systematic campaign based on some form of insight proposition; an event invite, a survey, a seminar, a webinar, a free training or consultation session, each is designed to build a dialogue and engagement with prospects.
Get it right and over time you should expect a dialogue with over a third of the targets; but it doesn’t happen in one go, wave on wave of e-marketing with a frightening frequency needs to hit the data, causing unsubscribes and opt-ins of equal measure. Supported by new content at each mailing, along with PR, thump plans (detailed targeted proposals based around in-depth company insights), invitations to your own events; taking platforms at trade shows, social media discussions, white papers, thought leadership, new product launches all contributing valuable marketing content. And in the end, it all leads to one thing: a new business opportunity.
Then, it’s about the responsibility for the outbound call from a courageous sales head or telemarketer to open the door for a meeting at which the strategic commercial expert asks the business about what is causing them real angst – and then begins to set out the solution.
In this responsible B2B model everything is measured from spend and result so we focus only on the activities which are forensically and measurably shown to deliver result, and in the B2B instance, marketing and sales should be in total alignment, segmenting suspects, prospects and targets into tiers mapped to value and proposition, and we learn that what really works is building relationships.
When the “R” word is absolutely and clearly defined for all participants in the Sales, Marketing & Delivery process—everyone knows their part to play, exactly what they need to do, and trusts one another to play their part achieve the goals—then you have one helluva team…which is kind of the fundamental military principle which wins battles and wars.
So let’s get out there and do this right!
- May 01, 13
It’s no question that Samsung’s Galaxy Line of phones have given Apple’s iPhones a run for their money. But the latest addition to the Galaxy line, the Samsung Galaxy S4, has by far been the most standout phone when compared side-by-side to the iPhone 5. If you’re an Apple fan, will you be swayed to finally jump ship? Let us know, below!
Take Our Poll - May 01, 13
May is shaping up to be a busy busy month here at Velti–from all across the US to around the world in Dubai, you can catch us speaking about the hottest mobile topics in the industry, at the hottest mobile events in the industry. See if we will be visiting a town near you, below:
The Great Mobile Migration: Demystifying Mobile Marketing, MITX Event
May 2, 2013
Boston, MA
Velti is a sponsor, speaker and exhibitor.
Morris Martin will moderate the 12:50pm panel: The Future of Location Based Marketing
Panelists: Sarah Amitay, VP Mobile Marketing Director at Mobext/Havas Digital; Gina Romani Preziosa, VP Group Digital Media Director at Mullen
May 8-10, 2013
New York, NY
Velti is a speaker.
Krishna Subramanian, Velti CMO, will be speaking on the May 8th 9:30a workshop, Creating Awareness and Influencing Engagement: Mobile, Media & Advertising Within the Marketing Mix.
May 14-15, 2013
Dubai, UAE
Velti is a speaker
Miltos Vidalis, Velti General Manager MEA & Turkey, will be speaking on May 15 at the 11am session, How to create a permission-based SMS ad campaign that taps into consumer buying history.
May 16, 2013
Velti San Francisco Office
Velti is hosting this group during Google I/O as the HTC team speaks about Bluetooth Low Energy.
RSVP now!
May 20, 2013
New York, NY
Velti is a sponsor, speaker, and exhibitor.
Harry Patz, Velti CRO, will be speaking on the 3:40p panel, Creative Showcase: A Sneak Peak at Cannes.
Other panelists: Richard Guest, President US of Tribal DDB, Jeff Brooks, CEO of M&C Saatchi, and Richard Ting, EVP Global Director of R/GA.
May 21-23, 2013
San Francisco, CA
Velti is a sponsor.
- Apr 26, 13
We are proud to have hosted Women in Wireless San Francisco at the Velti SF office this past Wednesday, for an exciting, sold-out event focusing on the top selling book by Sheryl Sandberg, Lean In: Women, Work, and the Will to Lead. Not only did we host, but Velti’s very own advisor, Mari Baker, moderated the discussion, along with the co-founder of Lean In, Gina Bianchini.
With over 80 people in attendance from companies including Visa, Google, Gap, Pinterest, PayPal, Stella & Dot, AOL, and Westfield Labs, our group discussion dove deep into the book’s core message and examined what it’s like to be a woman in the workplace. Gina shared wonderful, inspiring personal stories and gave advice to help all women achieve their goals.
Here’s a look at some of the insightful takeaways that resonated deeply with our group:
1. Consider the person you marry as more than just a life partner — you’re marrying your business partner.
2. The assumption that “women can have it all” is a myth. It’s not valid — nobody, men or women, can truly have it all. Instead, set priorities and boundaries then truly consider what will give you personal fulfillment. Everyone has a different definition of personal success.
3. Conversation will lead change in the workplace – talking openly about how women may be treated differently is the first step.
4. Don’t start your opinion with what you don’t know (“Well I don’t know much about business, but…“), start it with what you do know (“I do know that I’ve seen this happen, therefore I believe…“). Why doubt yourself? Don’t be afraid! You are smarter than you think you are.
5. Don’t sit in the back of the room — step up and join the discussion at the table. Be confident and no one will think otherwise.
6. A mentor & mentee relationship will prove to be more valuable than any coffee meeting with a senior leader. In order to find the perfect mentor, you must identify a passion you have and then find someone who possesses that same interest. This dynamic relationship will encourage tremendous growth in not just your career, but life in general.
7. There is a huge benefit to having close peer relationships. Mentees can help mentees — you don’t need to seek advice from someone with more experience than you. Create your own “advisory board” of peers around you as a central system for support: someone who knows how to handle finances, someone who is great at fixing things around the house, someone who is incredibly creative, someone who can always make you laugh, etc. This support system will help you succeed in your life.
- Apr 25, 13
If you’re reading this to learn about new, innovative marketing solutions you can implement via mobile, look away now. It’s 2013; we’re all aware of the capabilities and solutions mobile has to offer and how important a mobile strategy is, but what you might not know is how those mobile activities actually translate into revenue.
Accounting for a full mobile strategy’s impact on revenue is made difficult by the different response rates users exhibit given the nature of various industries. Looking closely at the various market standards and trends, it’s clear that the right marketing strategy can have a great impact on the revenue; but it’s critical for marketers to realize that mobile marketing is not just about using the right tools, it’s about the context you deliver that tool in that matters and drives revenue.
The good news is the industry as a whole has already begun trying to quantify mobile’s impact on revenue. Google has even developed an online calculator tool, Full Value of Mobile, which walks users through a simple process of identifying how mobile affects the purchase decision process based on conversion rates.
Let’s have a closer look at 6 commonly implemented mobile marketing tools and the ways they link back to, and positively affect, a brand’s revenue:
1. mCommerce Site – the money maker: There’s no need to elaborate on the importance of the mobile website – the fact is it’s the cornerstone of nearly every mobile marketing initiative. A mCommerce site opens a brand’s doors to more consumers and more business. Successful development and positioning of an mCommerce site can increase revenues by 3%. Sales on mobile websites are skyrocketing and for some brands it already accounts for 6-7% of their overall digital sales. If these numbers sound small, do the math for your brand; it will change your perception on the mWeb strategy.
2. Mobile Applications – the popular (and powerful) brother of mWeb: Mobile apps are one of the most important revenue streams in the mobile monetization strategy. They are high-tech brand-presence mediums that are capable of anything. While I cannot disclose specific brands, several of Velti’s clients have recorded an increase in sales of approximately 50% when they rolled out their mobile application, with no drop in sales from their mobile web sales.
3. Mobile media – the promotional medium: Mobile media works well for brand engagement and positioning, as well as advertising brands and products. However, mobile media makes it a challenge for marketers to accurately track ROI across complex campaigns. Does mobile media link back to revenues? Does it help a brand convert their media spend into actual sales? Yes! Planning your mobile media campaign strategically by taking into account location-based services, targeted apps/sites, retargeting opportunities, real-time bidding and rich-media interactive A=ad units can be linked directly to online or in-store revenue. Based on research by Mobiquiti, 27% of purchase actions after browsing a mobile retail app/site are completed on smartphones. Adding that to your brand’s average click-through rate and your online sales, it leads to a rather noticeable increase of revenue from your digital hub.
4. Mobile coupons – taking mobile, offline: Mobile coupons are usually perceived as freebies, a way to trigger excitement or reactive your idle database. That said, there are almost countless forms of mobile coupons, and if utilized correctly, they can have a great impact on a company’s revenue. It is not just what you provide in a coupon, but also how you provide it, the time, the place and of course the tracking mechanisms you use. For some retailers, effective redemption rates could be as low as 0.9%; for some CPGs it can be 20%; the effectiveness of a couponing campaign varies significantly depending on the campaign’s strategic goal. Marketers need to understand the need for a more targeted mCouponing campaign. Pay attention to the location of your audience and customize your message if needed to drive the most revenue for your brand.
5. mCRM – the text based communication: SMS is perceived as a low tech solution. However, a user’s cell phone number is one of the two most important numbers you could have that links back with a client – the other one would be their SSN number. mCRM does not directly drive revenues, but sets up the first step on a successful mobile marketing campaign. Running a mCRM campaign on your social media efforts, for example, can result in the generation of a personalized, targeted and segmented database, setting up the ground for future activities and text-based promotions that link back to sales and revenues.
6. WAP-push messaging – a.k.a text-based advertising: It sounds very basic and unattractive. However, this is the most effective way to monetize your previously developed mCRM database. An idle database of XX people can now have an impact on actual sales. Targeted campaigns promoting a retailer’s product or special offers on the App or the mSite drive additional traffic to the mobile destination. Research found that SMS alerts with mobile links see a 19.3% click through rate to a website or mobile app, further adding to the overall mobile revenue streamline as noted above.
The tools listed above are just some of the ways that show how mobile only campaigns can have a direct effect on a company’s revenue. However, they are not the only tools that do so, as different solutions have different impact on different industries. What marketers need to consider when investing in mobile marketing campaigns, is not what you do, it is how you do it that produces effective results.
- Apr 25, 13
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