a JAMES MILLER Portfolio

Provides creative direction to print, retail, interactive and mobile media for internal and external accounts. Specifically pertaining to Stuffies™ and Hurrycane™ brands, oversees and executes brand development across print, retail and packaging executions.

Worked with third party vendors with structural design of custom kiosks at MOA and lead conceptual skin design and execution while elevating brand experience and presence for the retail space. Overall both accounts saw an overcast in expected sales for the year by 20%.

Leads current design concepts and strategy for Stuffies and HurryCane account.

Works in sync with animators and editors creating storyboards for multiple tv accounts to help lift sales utilizing DR strategies and coupling these with sound design solutions.

Worked with Owner in developing overall brand development & strategy, corporate branding, interactive portfolio (website and e-commerce), apparel design and fashion/soft-line
positioning. Design background, Corporate Partnering and print vendor relationships allowed for company to quickly establish brand presence across print and digital platforms. Overall advertising efforts helped establish the brand to be carried in 3 major urban outlets in the Chicago area.

Provided design solutions for In-Store and Direct Mail channels. Cross collaboration with product development teams, marketing department and upper creative management with Sleep Number's biggest sales events of the year: The Biggest Sale of the Year 2012.

Senior Art Director specializing in Interactive Design/Development and Advertising

Provides art direction for Best Buy on the weekly insert and other print media projects. Task to collaborate with creative team and external agency in developing a new overall brand platform to extend across all channels and media for the company. New brand strategy and creative executions through insert and online efforts lead to increased sales for 2011 Black Friday efforts. Day-to-day responsibilities includes managing creative process and project management across assigned Best Buy projects, John Deere and new business engagements.

Manage 3M Brands:

Lead creative execution across Signature 3M Brands- ScotchBlue, Scotch Tough Tapes, 3M Tekk Safety Products, 3M Adhesives, Filtrete, & Red Cross Racing Print Blood Drive Campaigns. Was an integral part in the re-branding of Scotch-Blue & 3M Adhesives, from brand identity to 360º Marketing Campaign and in-store collateral. February 2011, Art Direction on print work for RFP on Red Cross/Red Cross Racing awarded agency with account.

Senior Art Director:

Helped develop and redesign agency branding across all internal and external marketing materials which lead to additional awarded work for Bernatello’s Food Group, Green Mill, Inc
and Smithfield Foods.

Creative lead on AA Advertising initiatives for Coca-Cola, Nike, Sprite, Miller Lite, MGD, Al’s Beef & Al’s #1 Italian Beef. Work collaboratively with account teams which helped agency
increase overall billings to $3Million as of 2007.