Profile
Internationalization Manager at Tumblr
Marketing and Advertising | São Paulo Area, Brazil, BR
Summary
I currently represent Tumblr in Latin American countries (with a focus in Brazil) and manage the platform's internationalization process. I love my job.
In my previous life I was a Social Media Strategist. I developed, managed and analyzed social media marketing campaigns for brands including DKNY, Louis Vuitton, Net-A-Porter.com, Mattel, Food & Wine and Travel + Leisure magazines, MAC Cosmetics, Avon, Aveda, among others.
I love observing and predicting behavioral and market trends online and constantly strive to be on the cusp of new technologies.
In college, I focused on the study of philosophy, specifically as it pertains to ethics and the mind. Simultaneously, I garnered experience as a cultural neuroscience research assistant.
In my previous life I was a Social Media Strategist. I developed, managed and analyzed social media marketing campaigns for brands including DKNY, Louis Vuitton, Net-A-Porter.com, Mattel, Food & Wine and Travel + Leisure magazines, MAC Cosmetics, Avon, Aveda, among others.
I love observing and predicting behavioral and market trends online and constantly strive to be on the cusp of new technologies.
In college, I focused on the study of philosophy, specifically as it pertains to ethics and the mind. Simultaneously, I garnered experience as a cultural neuroscience research assistant.
Specialties: Social media, digital brand management, languages (Portuguese, English, Spanish, French, Mandarin), data analysis, writing/editing, Adobe Photoshop, Matlab, HTML, Microsoft Office, Keynote
Experience
- Feb 2012 - PresentInternationalization Manager / Tumblr
- Jan 2011 - PresentGuest Writer / Mashable
- Mar 2011 - PresentGlobal Social Media Account Manager / Attention• Managed international accounts and devised global social media plans with local implementation strategies across 3 continents • Pitched social media services to existing and prospective clients locally and internationally • Coordinated generation and translation of local content under global brand guidelines • Analyzed detailed monthly media reports, optimized strategy execution based on findings • Liaised with and coordinated development teams to create applications and digital assets • Created long and short-term social media strategies based on clients’ business goals
- May 2010 - PresentSocial Media Strategist / BlueGlass Interactive, Inc.• Audited new clients’ social media performance across platforms, core competitors’ strategies and relevant emerging technologies • Identified brand needs and core goals; trained client teams on implementation of new and emerging technologies and strategy • Created long and short-term social media strategies, worked with viral marketing and SEO teams to sync efforts • Coordinated and executed internal social media efforts, wrote for and edited BlueGlass blog, managed conference production PR
- May 2009 - PresentSocial Media and Emerging Technologies Strategist / Morpheus Media• Researched and analyzed the competitive social space for each client, presented findings comprehensively • Devised and executed social media strategies for international luxury brands based on competitive overview and buzz analysis • Created and analyzed detailed monthly media reports, optimized strategy execution based on findings • Managed brand identity and online presence across digital platforms • Built SEO keyword lists in multiple languages
- Jun 2008 - PresentResearch Assistant / Aging, Culture and Cognition LaboratoryThe laboratory runs neuroscience studies using both behavioral methods and fMRI.
- Jan 2008 - PresentFeatures Editor / The Hoot Newspaper• Pitched, wrote and edited news and features articles for weekly publication • Coordinated features staff • Conducted weekly brainstorming meetings with staff and assigned stories
- Jan 2008 - PresentDigital Communities Coordinator / Global Lives• Created and managed social networking groups to promote project • Coordinated and edited video translations • Instructed and assisted volunteers how to use translation website • Acted as liaison between 45 volunteers and project director • Recruited and persuaded people to volunteer for the organization
- Dec 2005 - PresentMarket Research and Social Media Marketing Intern / Fox Comunicacao Advertising Agency• Created market research questionnaires and reports • Conducted online research via social media platforms • Assisted with company website development • Helped create social media pages and profiles for clients • Elaborated and presented digital marketing training decks to clients
- 2005 - PresentVolunteer Instructor / Gotas de Flor Com Amor
Education
- Brandeis UniversityB.A. in Philosophy, Neuroscience, Foreign LanguagesActivities: The Hoot Newspaper
- Escola Graduada de São PauloInternational Baccalaureate Diploma
- Reed CollegeAnthropology and Chinese
Additional Information
Websites:
Honors:
Magna Cum Laude, Goodwill Scholarship
