Profile
Internationalization Manager at Tumblr
Marketing and Advertising | São Paulo Area, Brazil, BR
Summary
I am a Social Media Strategist with several years of experience in developing, managing and analyzing social media marketing campaigns. Brands I have worked directly with range from luxury fashion to media and education, including DKNY, Louis Vuitton, Net-A-Porter.com, Mattel, Food & Wine and Travel + Leisure magazines, MAC Cosmetics, Avon, Aveda, among others.
I love observing and predicting behavioral and market trends online and constantly strive to be on the cusp of new technologies.
My experience in social media marketing extends as far back as high school when I first helped create and manage social media profiles for a diverse range of clients at Fox Comunicação, a traditional advertising agency in São Paulo, Brazil.
In college, I focused on the study of philosophy, specifically as it pertains to ethics and the mind. Simultaneously, I garnered experience as a cultural neuroscience research assistant.
I enjoy making new connections and discussing social media, so please feel free to reach out.
I love observing and predicting behavioral and market trends online and constantly strive to be on the cusp of new technologies.
My experience in social media marketing extends as far back as high school when I first helped create and manage social media profiles for a diverse range of clients at Fox Comunicação, a traditional advertising agency in São Paulo, Brazil.
In college, I focused on the study of philosophy, specifically as it pertains to ethics and the mind. Simultaneously, I garnered experience as a cultural neuroscience research assistant.
I enjoy making new connections and discussing social media, so please feel free to reach out.
Specialties: Social media, digital brand management, languages (Portuguese, English, Spanish, French, Mandarin), data analysis, writing/editing, Adobe Photoshop, Matlab, HTML, Microsoft Office, Keynote
Experience
- Feb 2012 - PresentInternationalization Manager / Tumblr
- Jan 2011 - PresentGuest Writer / Mashable
- Mar 2011 - Oct 2011Global Social Media Account Manager / Attention• Managed international accounts and devised global social media plans with local implementation strategies across 3 continents
• Pitched social media services to existing and prospective clients locally and internationally
• Coordinated generation and translation of local content under global brand guidelines
• Analyzed detailed monthly media reports, optimized strategy execution based on findings
• Liaised with and coordinated development teams to create applications and digital assets
• Created long and short-term social media strategies based on clients’ business goals - May 2010 - Mar 2011Social Media Strategist / BlueGlass Interactive, Inc.• Audited new clients’ social media performance across platforms, core competitors’ strategies and relevant emerging technologies
• Identified brand needs and core goals; trained client teams on implementation of new and emerging technologies and strategy
• Created long and short-term social media strategies, worked with viral marketing and SEO teams to sync efforts
• Coordinated and executed internal social media efforts, wrote for and edited BlueGlass blog, managed conference production PR - May 2009 - May 2010Social Media and Emerging Technologies Strategist / Morpheus Media• Researched and analyzed the competitive social space for each client, presented findings comprehensively
• Devised and executed social media strategies for international luxury brands based on competitive overview and buzz analysis
• Created and analyzed detailed monthly media reports, optimized strategy execution based on findings
• Managed brand identity and online presence across digital platforms
• Built SEO keyword lists in multiple languages - Jun 2008 - May 2009Research Assistant / Aging, Culture and Cognition LaboratoryThe laboratory runs neuroscience studies using both behavioral methods and fMRI.
- Jan 2008 - May 2009Features Editor / The Hoot Newspaper• Pitched, wrote and edited news and features articles for weekly publication
• Coordinated features staff
• Conducted weekly brainstorming meetings with staff and assigned stories - Jan 2008 - Aug 2008Digital Communities Coordinator / Global Lives• Created and managed social networking groups to promote project
• Coordinated and edited video translations
• Instructed and assisted volunteers how to use translation website
• Acted as liaison between 45 volunteers and project director
• Recruited and persuaded people to volunteer for the organization - Dec 2005 - Jul 2006Market Research and Social Media Marketing Intern / Fox Comunicacao Advertising Agency• Created market research questionnaires and reports
• Conducted online research via social media platforms
• Assisted with company website development
• Helped create social media pages and profiles for clients
• Elaborated and presented digital marketing training decks to clients - 2005 - 2006Volunteer Instructor / Gotas de Flor Com Amor
Education
- Brandeis UniversityB.A. in Philosophy, Neuroscience, Foreign LanguagesActivities: The Hoot Newspaper
- Escola Graduada de São PauloInternational Baccalaureate Diploma
- Reed CollegeAnthropology and Chinese
Additional Information
Websites:
Honors:
Magna Cum Laude, Goodwill Scholarship
Posts
Are you ready for the 4th Worldwide InstaMeet?! We’re very excited to announce that on Sunday, March 11th, you’ll have the chance to get together with other Instagrammers in your town by organizing your very own meetup!
This time around, we’re asking everyone to go on a…
In a minute there is time
For decisions and revisions which a minute will reverse.
For I have known them all already, known them all:
Have known the evenings, mornings, afternoons,
I have measured out my life with coffee spoons;
…
So how should I presume?
- T. S. Eliot (The Love Song of J. Alfred Prufrock)
Twitter vs Facebook - Worldwide usage by country
via michellestinsonross.tumblr.com
Can I get a baby with that?
Baby Mops
Make your children work for their keep. After the birth of a child there’s always the temptation to say “Yes, it’s cute, but what can it do?” Until recently the answer was simply “lie there and cry,” but now babies can be put on the payroll, so to speak, almost as soon as they’re born. Just dress your young one in Baby Mops and set him or her down on any hard wood or tile floor that needs cleaning. (Source)
