Matt Churchill
I work with the Spooks at Edelman Digital in the UK, where they let me play on Twitter and come up with cool things to do for our clients.
I blog at Seldom Seen Kid
Photos
Updates
-
@nickbason you are too kind sir!
-
So, @trippenbach has just articulated everything I've ever thought about the media in 40 minutes
-
@nickbason ah nice!
-
Mobile Gaming Revenues Are Set To Increase By 130% Over The Next Year http://t.co/koOo42RW3 days ago from web | Reply, Retweet, Favorite
-
Lee Cook leaving QPR?! Sign him up #watfordfc! *joke*4 days ago from web | Reply, Retweet, Favorite
-
@Michael_Hartt our pleasure! @ghostontoast
-
@gafootbl nope, don't feel sorry for them at all ;)5 days ago from web | Reply, Retweet, Favorite
-
get in #YorkCity!! #watfordfc5 days ago from web | Reply, Retweet, Favorite
Recent tracks
-
Marrakesh Express - Remastered LP Version by {u'mbid': u'cfafad90-b736-4c74-8ded-f3f4d7b2c792', u'#text': u'Crosby, Stills & Nash'}15 hours ago
-
Cuts Across The Land by {u'mbid': u'c9b00c4c-44ff-47be-9fc8-5764b45cc7a3', u'#text': u'The Duke Spirit'}15 hours ago
-
Cause and Effect by {u'mbid': u'', u'#text': u'Phoenixdown'}15 hours ago
-
Who Is He and What Is He to You by {u'mbid': u'55a8b485-1cbf-47ee-ae15-d106200fafe8', u'#text': u"Me'Shell Ndeg\xe9Ocello"}15 hours ago
-
We Talk Like Machines by {u'mbid': u'74dd49bf-8dbd-4e3c-8f04-ae07b4254af4', u'#text': u'Savoir Adore'}15 hours ago
-
Dave by {u'mbid': u'bd7bf305-8de7-4290-a68e-25a53af46028', u'#text': u'Missing Andy'}15 hours ago
-
11th Dimension by {u'mbid': u'c5ce487b-0462-444e-a184-4de0fef7e028', u'#text': u'Julian Casablancas'}15 hours ago
-
Would You Say Stop? by {u'mbid': u'c3ee2b9c-d315-41c3-b55a-3c1c2b29addf', u'#text': u'Acid House Kings'}15 hours ago
-
I'm Not Gonna Teach Your Boyfriend How To Dance With You by {u'mbid': u'38f953ac-af97-40b1-b95c-ab35cc0d7a81', u'#text': u'Black Kids'}16 hours ago
-
Fight For Your Mind by {u'mbid': u'1582a5b8-538e-45e7-9ae4-4099439a0e79', u'#text': u'Ben Harper'}16 hours ago
Top artists
Top tracks
-
81 plays
-
79 plays
-
70 plays
-
61 plays
-
60 plays
-
60 plays
-
58 plays
-
56 plays
-
54 plays
-
54 plays
-
54 plays
-
54 plays
-
53 plays
-
53 plays
-
51 plays
-
50 plays
-
49 plays
-
48 plays
-
48 plays
-
47 plays
-
47 plays
-
47 plays
-
47 plays
-
47 plays
-
44 plays
-
44 plays
-
44 plays
-
44 plays
-
44 plays
-
43 plays
-
43 plays
-
43 plays
-
42 plays
-
42 plays
-
42 plays
-
41 plays
-
41 plays
-
41 plays
-
41 plays
-
41 plays
-
40 plays
-
40 plays
-
40 plays
-
40 plays
-
39 plays
-
39 plays
-
39 plays
-
39 plays
-
39 plays
-
39 plays
Posts
Here’s 5 news startups to keep an eye on…
Trakt.tv is taking GetGlue and Miso on at their own game, providing a TV check-in service that aims to do what Last.fm did for your listening habits. LIVE!
Shopitize wants to make shopping easy, fun and social. Also availble for your mobile device of choice. LIVE!
Pingram is a mash up of Instagr.am and Pinterest, what’s not to love! LIVE!
GetArtUp wants to turn your bare walls into curated spaces by commissioning up and coming artists to create something amazing on your behalf. LIVE!
Budgetable is the latest in a long line of financial planning aids. Tale a look for yourself and see if it can help you! US & Canada only, Beta
I am believer in supporting startups, so every month i’m going to cover 5 that have real potential.
Jux is a wonderful photo sharing site. It’s simplicity lies in a single module that presents a little information on your image, designed to fit your screen, allowing your images to speak for themselves – wonderful. LIVE!
Kuuala looks to share sustainable products to encourage you to live a lifestyle that’s better for the planet. Whether it’s tech or office supplies, Kuuala has it covered. LIVE!
Mistash is much like Provord, in so much as it looks to create a digital history of your offline material goods. The platform is like a Pinterest of real world items that you actually own. Neat. LIVE!
Pleek is a music discovery platform that allows you to create your own music genres based on your tastes and then sharing it with your friends. NOT LIVE YET!
Wello is the latest in a long line of lifestyle health and fitness services. It looks good and is encouraging you to sign up to beta test whether you are a personal trainer or a client. NOT LIVE YET!
What have you seen recently that’s caught your eye? Are you at a startup that would like to be considered for inclusion? Did you find this brief round up interesting, dull or ever so very helpful? Let me know in the comments below!
Path, the so-far-brandless mobile social network, announced over the last few days that it has reached 2 million users worldwide.
Path is, in a sense, the ‘perfect’ social network, uncluttered by ads, facilitatory to content sharing cross-network and has a beautifully simple UI – It’s person to person exchange friendly.
You share thoughts, location and imagery with no unhelpful content as an unimaginative border and background, allowing you to have a personal digital connection with friends.
It is yet to adopt a brand-focused offering, however, and this is the greatest potential problem that may face the burgeoning platform.
Brands eventually find their way on to most popular platforms as their potential revenue is sought to allow a service to grow. be it through ads or dedicated profiles, the big and small, useless and useful, brands always get their place.
Path is at a point where to grow, there must be either an increase in revenue from users, advertisers or an optimistic VC.
I, as a user, sincerely hope they stay away from membership charges and advertising.
However, as a marketer, I can see that a presence on Path could present many opportunities for brands.
Being present in a user’s stream serving them with content is of course the bread and butter of digital communication.
The Path community are after a personal experience, something that brands struggle to offer once they find themselves with a community too large to handle.
Path could give brands an opportunity to do just this – but it will require investment. We’re getting past that hurdle now as brand managers, both locally and globally, see the benefits of communicating with customers online.
Sharing pictures that are inspired by a small group of users, or encouraging a group of people to listen to music a brand likes could generate interaction.
With a user base of 2 million, the potential reach is far less than that of Facebook or Google Plus. However, the personal touch that the Path experience can offer, may be enough to encourage users to interact with a brand should they set up a presence.
Personally, I hope Path remains ad and brandless, professionally however I anticipate it is only a matter of time before a Path strategy becomes an ordinary part of the job.
Posts
How can Twitter really benefit a band? I thought it could, but i've just not seen it happen yet.
very much looking forward to the awayday trip planned for this afternoon, I wonder what we'll learn and then how much we'll drink...
http://geetarchurchy.wordpress.com/2009/09/21/top-ten-blogs-social-media-meas...
How we measure social media ROI is the hot topic in comunications at the minute. What metrics can we use, what new ideas can we develop, and my particular favouritedo we even need to measure ROI…
http://geetarchurchy.wordpress.com/2009/09/19/video-of-the-week-serena-williams/
Loads of brands want to get that big ‘viral’ hit, you know, where they make a shoddy product placement video and then millions of people watch it.
Here’s two examples of videos that fly around…
http://geetarchurchy.wordpress.com/2009/09/18/spotify-daniel-eks-glasshouse-c...
Spotify’s Daniel Ek last night confirmed that Spotify is considering introducing different price points and that the percentage of premium members is not yet in double digits, and that 80%…
http://geetarchurchy.wordpress.com/2009/09/15/real-time-google-search/
Readwriteweb reported yesterday that Omgili’s CEO Ran Geva had found a crack to allow real-time search using Google.
RWW explains:
By default when you click on “search options” and…
http://geetarchurchy.wordpress.com/2009/09/14/swing-youth-myself-to-blame/
Swing Youth, a Watford quartet, are releasing a double a-side single, Myself To Blame/Blade of Grass on October 12th. Half of all proceeds made from the single will be going to the Royal…
http://geetarchurchy.wordpress.com/2009/09/14/the-benefits-of-pr-work-experie...
In last week’s PRWeek, I was intrigued by Matt Cartmell’s piece ‘Most PR agencies have no cash for work experience staff’.
In it, Matt reveals how many PR agencies are failing to pay their…
http://geetarchurchy.wordpress.com/2009/09/12/think-visibility/
Bad websites annoy me. When I say bad, I mean websites that are all flash, take ages to load and then aren’t easy to navigate. On top of that, they usually look ugly.
I really likes this deck by…
http://geetarchurchy.wordpress.com/2009/09/11/whats-the-point-in-great-pr-if-...
I’m happy to be the first to admit, i’m not the most technologically gifted of people. I get by and i’m always hungry to learn new exciting things that will hopefully be of use at work or at…
http://geetarchurchy.wordpress.com/2009/09/11/seldom-seen-links-august/
A little bit late, here’s ten pieces from SSK you might have missed from August :-)
Twitter Hashtags aren’t Tjotjog (guest post from Digital Maverick)
Twitter Resources
Communication…
http://geetarchurchy.wordpress.com/2009/09/10/spotify-uk-invite-only-due-to-i...
Spotify this afternoon announced that UK users will once again only be able to sign up on an invite basis due to the new demand from iPhone users for the music streaming service. (hat…
Profile
Summary
I consult with brands to try and help them understand the digital landscape that they operate in and to identify the opportunities that social media can bring to their business. The aim of this is to help them provide a service that their customers will want to interact with and ultimately benefit from - for me, the community comes first.
A key part of my role is the identification of insights through statistical analysis of online behaviour to shape digital strategy, conducting, co-ordinating and developing the process for multi-market landscape audits.
I manage communities and develop content strategies that help brands to connect with their audience.
I also have extensive experience in crisis and issues management, reporting and analysis for global brands.
I'm excited by the chance to help induce institutional change and encourage brands to work better for and with their customers.
My background is in blogging, music and consumer PR, but my passion is for all things digital and how we use emerging technologies to communicate and how this can change cultures and society.
I’m fascinated by the media and the different channels we use to interact with each other, be that through PR, advertising, marketing, word of mouth and social media.
I studied journalism at Westminster University which I hope has given me the skills to be journalist and PR friendly. In a media industry where these two professions will be forever intertwined I think it’s important to be aware of how the grass grows on both sides of the fence.
Experience
- Feb 2009 - PresentDigital Account Manager / EdelmanDigital Account Manager at Edelman Digital in the UK, working in the social media team, executing the day-to-day campaign tactics for Edelman clients and analysing conversation data to help brands listen better to their customers. I'm responsible for the daily monitoring and reports, as well as implementing the engagement process, speaking with bloggers, Twitterers and online communities on a daily basis. I consult brands to try and help them understand the digital landscape that they operate in and to identify the opportunities that social media can bring to their business in order to help them provide a service that their customers will want to interact with.
- Jan 2008 - PresentAccount Executive / Chocolate CommunicationsAccount Executive for medium sized brands looking to become established in consumer technology, as well as large global companies leading the way in their market. Day to day client contact and responsible for securing the break out coverage to get clients noticed.
- Oct 2007 - PresentInternship / Zest PRIntern at Zest PR, responsible for building accurate media database and initial media contact. Developed the skills to write press releases and build journalist relationships.
- Feb 2006 - PresentIntern / XFMProducing content for the website including news, reviews and interviews in film and music
Education
-
2004 - 2007University of Westminster2:1 in Journalism
Posts
UK-electro space-funk mavericks Pariis Opera House today revealed an exclusive deal with the world’s largest video social networking site, YouTube, subsidiary of Google Inc., which will see the newcomers’ branding embedded in all video content across the site.
From 24th January 2012,…
Elliot Pearson was recently featured on Foursquare’s Follow Friday for his list of London’s indepdendent coffee shops. Here, he shares his advice on how to make the perfect Foursquare List.
The much-requested list feature is now rolled out across the Foursquare platform and has opened up much of what Foursquare aims to encourage and provide. While there are many uses for which this feature excels, from recommending places you’ve visited to friends right through to ordered guided tours and treasure hunts, it is easy to neglect key aspects that make a list a worthwhile experience for those following it, depending on what purpose the list aims to serve.
Kred is the latest tool designed to measure your Twitter influence, built by the good folks at Peoplebrowsr.
The Good Stuff
In the version I’ve had a play with, there are several…
Facebook have bought Gowalla, according to CNN. The world’s most formidable social network has snapped up the US location based social network, for an undisclosed sum.
According to CNN:
“It’s a perfect match,” said the source, who asked not to be identified because the deal has not yet been publicly announced. “As far as the big picture, Gowalla’s vision is about people telling stories, and Facebook’s vision for Timeline is about stories about important moments in life.”
6 Things Bands Should Do Online… 6 simple things bands and artists can do to maximise their digital communications potential.
Foursquare have announced the latest update to their offering: Expertise.
Expertise is a reflection of how often you check in at particular types of venues and rewards you with levels…
Noel Gallagher returns with his debut release, Noel Gallagher’s High Flying Birds, out on Sour Mash on October 17th.
The Chief has taken two years out since the end of Oasis and has put…
Facebook Ticker arrived on the right hand side of my Facebook homepage last night, right under a sponsored story, and I’m not entirely sure what the point of the ticker exactly is.
Gradually…
Foursquare is one of the most interesting social networks to have evolved over the last two years.
For me, there are two signs that show a service has a genuine value:
It is imitated in both…
Audio
-
Square mile is a warzone With tempers badly lost Bankers hanging out smoking Over balconies and distrust Yellow jackets surrounded By a madness of suits They lay dumbfounded Kicked with heart to the ground Start a protest with bells and whistles But end up on your back in a pool of blood Is it right? Is it right? Is this what you set out to do? Of pictures and press And words of tabloids deranged Good god the city’s a mess The country we love needs to change9 plays
-
Running to stand still by U2 - by me10 plays
Profile
Summary
I consult with brands to try and help them understand the digital landscape that they operate in and to identify the opportunities that social media can bring to their business. The aim of this is to help them provide a service that their customers will want to interact with and ultimately benefit from - for me, the community comes first.
A key part of my role is the identification of insights through statistical analysis of online behaviour to shape digital strategy, conducting, co-ordinating and developing the process for multi-market landscape audits.
I manage communities and develop content strategies that help brands to connect with their audience.
I also have extensive experience in crisis and issues management, reporting and analysis for global brands.
I'm excited by the chance to help induce institutional change and encourage brands to work better for and with their customers.
My background is in blogging, music and consumer PR, but my passion is for all things digital and how we use emerging technologies to communicate and how this can change cultures and society.
I’m fascinated by the media and the different channels we use to interact with each other, be that through PR, advertising, marketing, word of mouth and social media.
I studied journalism at Westminster University which I hope has given me the skills to be journalist and PR friendly. In a media industry where these two professions will be forever intertwined I think it’s important to be aware of how the grass grows on both sides of the fence.
Experience
- Feb 2009 - PresentDigital Account Manager / EdelmanDigital Account Manager at Edelman Digital in the UK, working in the social media team, executing the day-to-day campaign tactics for Edelman clients and analysing conversation data to help brands listen better to their customers. I'm responsible for the daily monitoring and reports, as well as implementing the engagement process, speaking with bloggers, Twitterers and online communities on a daily basis. I consult brands to try and help them understand the digital landscape that they operate in and to identify the opportunities that social media can bring to their business in order to help them provide a service that their customers will want to interact with.
- Jan 2008 - PresentAccount Executive / Chocolate CommunicationsAccount Executive for medium sized brands looking to become established in consumer technology, as well as large global companies leading the way in their market. Day to day client contact and responsible for securing the break out coverage to get clients noticed.
- Oct 2007 - PresentInternship / Zest PRIntern at Zest PR, responsible for building accurate media database and initial media contact. Developed the skills to write press releases and build journalist relationships.
- Feb 2006 - PresentIntern / XFMProducing content for the website including news, reviews and interviews in film and music
Education
-
2004 - 2007University of Westminster2:1 in Journalism
Latest checkin
-
@London Waterloo Railway Station (WAT) (Station Approach)8 hours ago in London, Greater London
Badges
Checkin history
-
@London Waterloo Railway Station (WAT) (Station Approach)8 hours ago
-
@Royal Festival Hall (Southbank Centre, Belvedere Rd.)14 hours ago
-
@Spook Media/Edelman Digital (105 Victoria St.)17 hours ago
-
@Wasabi (Victoria Street)19 hours ago
-
@TfL Bus 82 (Moving Target!)22 hours ago
-
@TFL Bus 139 (Moving Target!)23 hours ago
-
@West End Lane (West End Lane)23 hours ago
-
@Sumatra Road (Sumatra road)23 hours ago
-
@Smatt Mansions (127 Sumatra Road)23 hours ago
-
@Smatt Mansions (127 Sumatra Road)32 hours ago
-
@Sumatra Road (Sumatra road)32 hours ago
-
@West End Lane (West End Lane)32 hours ago
-
@Spook Media/Edelman Digital (105 Victoria St.)41 hours ago
-
@Edelman UK (105 Victoria St.)41 hours ago
-
@Costa Coffee (Ludgate Hill)44 hours ago
-
@Unilever House (100 Victoria Embankment)46 hours ago
-
@Blackfriars Railway Station (BFR) (Queen Victoria St.)46 hours ago
-
@West Hampstead Underground Station (West End Ln.)47 hours ago
-
@West End Lane (West End Lane)47 hours ago
-
@Sumatra Road (Sumatra road)47 hours ago
